We're taking it back to the old school this week, as the UK's kids begin a new school term. Come and enroll in the email marketing preschool to learn the basics of email marketing.

1. Back to School: Email
Marketing Preschool
By Wired Marketing

2. As the majority of the UK’s children head back to
school this week, may we introduce our back to
school season.
We’ll start at the beginning (a very good place to
start), and take you through the basics of email
marketing, so that you can pass with flying colours.

3. OK class, let’s begin.

4. When you hear the words email marketing, your
first thought might be:
‘Do you mean those annoying emails I get
every day?’

5. But what you should be thinking is:
‘Great, a chance to connect with my
customers.’
Because that is exactly what email marketing has
been designed and created for.

6. What is email marketing?
Email marketing is a form of
direct marketing that uses
email as its preferred
communication channel.
Basically, your message is
sent via email to the
desired people.

7. What is it used for?
There are many
ways to use email
marketing. You can
send emails to your
contacts to inform
them of your latest
news, confirm a
purchase, and send
new offers and so
on.

8. How can it help my business?
Email marketing is one of
the most popular forms of
marketing across the
world. It can allow you to:
Build brand awareness
Increase sales and website
traffic
Capture more data about
your customers
Allows your customers to
become your advocates.

9. How much does it cost?
Email marketing is one of
the most cost effective
forms of marketing. For
every £ spent on email,
£21.48 is returned
(Econsultancy).
You can pay anywhere
between £20 per month
up to £100,000
depending on your
individual requirements.

10. What do we send in our emails?
Ultimately, this is up to you. Your business will have aims and
objections that you are hoping to achieve.
You may wish to send the latest
products/offers/news/updates/blog posts/social sharing
links/videos – the email world is your oyster.

11. Who shall we send emails to?
This will depend on your business. Email usually
contacts customers and prospects, or people
who have signed up to your email newsletter.
Here in the UK, you can purchase data lists, or
grow your database yourself through organic
sign ups, transactions or in person at events.

12. What do I need to get started?
You will need:
 Some aims and
objections
 A contact list (people and
their email addresses)
 An email service provider
 An open mind and lots of
ideas

13. Sounds great - let’s get started!

14. @Wired_Marketing
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