Personal Information
Organization / Workplace
Greater Minneapolis-St. Paul Area United States
Occupation
VP, Client Partner Merkle Inc.
Industry
Advertising / Marketing / PR
About
From branding, to agency management and operations, to launching new and innovative businesses within, and in partnership with, the agencies I’ve worked at, my Advertising and Marketing Agency career has given me the opportunity to work with many industries including CPG, retail, finance, real estate, fashion, food and beverage, and technology, while always being focused on one truth: No one likes to be sold anything, but everyone loves a great story.
So here's my story: after 13 years as partner of Philter Communications and Mars-Philter in Toronto, I moved to the US to dig deeper into the shopper marketing industry and what motivates shoppers, brands and retailers. And as the marketing...
Tags
shopper marketing
what is shopper marketing
retail communications
retail design
retail
consumers vs shoppers
shopper insights
See more
Personal Information
Organization / Workplace
Greater Minneapolis-St. Paul Area United States
Occupation
VP, Client Partner Merkle Inc.
Industry
Advertising / Marketing / PR
About
From branding, to agency management and operations, to launching new and innovative businesses within, and in partnership with, the agencies I’ve worked at, my Advertising and Marketing Agency career has given me the opportunity to work with many industries including CPG, retail, finance, real estate, fashion, food and beverage, and technology, while always being focused on one truth: No one likes to be sold anything, but everyone loves a great story.
So here's my story: after 13 years as partner of Philter Communications and Mars-Philter in Toronto, I moved to the US to dig deeper into the shopper marketing industry and what motivates shoppers, brands and retailers. And as the marketing...
Tags
shopper marketing
what is shopper marketing
retail communications
retail design
retail
consumers vs shoppers
shopper insights
See more