Made this when applying to SkiptheDishes.

1. Buyer persona of Restaurants
By Ayodeji Afolabi
*Based on educated assumptions and research

2. Skip The Dishes - restaurants
• Usually earns 50k+
• Probably has an assistant screening calls
• Asks to receive collateral mailed/printed
• Calm demeanor, Apprehensive
• High business acumen or well educated
• Manager, CEO or owner of restaurant
• Worked at the same company for 2+; Founded their company

3. Skip The Dishes - restaurants
• Customer Satisfaction
• Increase profit
• Provide excellent service
• Keep expenses low
• Unpredictability that customers will continue to eat menus
• Training staff
• Limited reach as some restaurants do not have an online presence
or a marketing budget
• Increase promotion of restaurants through Inbound strategies such
as content marketing, social media and E-mail
• Feature restaurants from time to time on our website

4. Skip The Dishes - restaurants
• I’m worried I’ll lose some control of my business if I outsource my
delivery infrastructure
• I don’t want to have to train the entire company on how to use a
delivery app.
• “It’s been difficult getting new customer with so much competition”
• ‘It’s hard to keep turnover rates low”

5. Skip The Dishes - restaurants
• convenient online ordering and low-cost (algorithmically-managed)
delivery service.
• Increased orders that leverage existing fixed costs (the only
incremental cost for additional orders is food) and no delivery burden
or overhead costs.