National Brand Survey for AIESEC in Thailand aimed at gaining perspective into the current reality and position of the brand.

1. BRAND AUDIT
AIESEC in Thailand
By
Souvik Maity
Brand Manager – AIESEC in Thailand

2. Objectives
• To understand the current reality (perspective & position) of the
AIESEC brand.
• To help focus on the way forward.
• Revamp the brand of AIESEC inThailand internally.

3. …to begin with
Brand Survey

4. The brand survey is designed in a way
for potential customers such that we
can judge how aware they are of our
products, their attitudes and the way
they use it. Based on this we can
formulate our marketing strategies so
as to make sure we are delivering the
right kind of message through our
marketing activities and connecting our
customers with the programmes of
AIESEC. Because marketing is all about
“the relationship between the product
and the customer.”

5. POTENTIAL CUSTOMERS
• Associate Members/EwA.
• Rejected applicants.
• EPs on matching process.
• Host family.
• Friends of members.
• Learning partner (age of
average students).
MEMBERS
• Active members.
• No-role but still
engaged members.
• iXP members.
• Senior member.
• Recent alumni.
Online webforms (podio)