Loyalty program for Hotels,

1. PRIDE LOYALTY PROGRAM

2. PRESENTATION FLOW
• Introduction
• Why we need a loyalty program
• Target Customers
• Loyalty program essentials
• Summary

3. INTRODUCTION
• A hotel loyalty programme offered by pride hotels ltd. It rewards guests staying at
participating hotels, when you enrol for the programme, you are eligible to collect
reward points on eligible stays at participating hotels and redeem the collected
points for hotel stays, dining benefits and other rewards.

4. LOYALTY PROGRAM –WHY?
GIVING POINTS DOES NOT CREATE LOYALTY

5. HOW LOYALTY WORKS
• Acquire data and learn more about the customers.
• Know customer preferences.
• Find who is more profitable and who is less profitable.
• What changes they want.
• Custom made program, make them more loyal
• Target customer acquisition accurately
• Loyal customers directly impact profitability

6. GOALS TO CUSTOMER LOYALTY
PROGRAMS
Core goals
Revenue
Profit
Market Share
Primary goals
Customer Loyalty
Acquisition of customers
Retention of customers
Building a database
Create engagement opportunities
Increase customer relationship
Secondary goals
Increase repeat purchase
Increase referrals
Better customer support
Customer satisfaction
Improve brand
Improve company image

7. LOYALTY PROGRAM ESSENTIALS
• Help to achieve and entice loyalty program goals.
• Need rewards for some one on one and strengthen the relationship
• To encourage customer to perform more actions time to time.
• To show appreciation to loyal customers exclusivity increases loyalty.
• To encourage customer to become a member of this program
• To encourage customers bring their friends inn.

8. SUMMARY
• We have to work on our target audience and help for upgradation and other
benefits. We have to understand their needs in terms of loyalty.
• We have to encourage our employee for enrol process and give them a training.
• We have to focus our exclusive VIP clients and give them a more benefits like; A VIP
night, meeting with chef and design exclusive diner.
• Give discount on a group purchase.
• On purchase of three or more nights , give an upgrade.
• Referral reward system.

9. THANK YOU
SHILPI GOYAL