Marketing plan on Rainbow Pasta

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Marketing plan on Rainbow Pasta

  1. 1. Md. Rasel Chowdhury. ID-120104492 Tania Akter. ID-120104509
  2. 2. Executive Summary  Rainbow Pasta will be the leading pasta product in Bangladesh,or with a rapidly developing consumer brand and growing customer base. Ranibow Pasta will invent the pasta experience for individuals, families, and take out customers with discretionary income by selling high quality, innovative products at a reasonable price, designing tasteful, convenient locations, and providing industry-benchmark customer service.
  3. 3. About Rainbow Pasta  Features  Reasonable and acceptable pricing  Nutrias  Available in different sizes  Standardized and attractive packing  Easy to cock  Mini Spices Pack
  4. 4. Situation Analysis  Rainbow Pasta is entering the first year of operation.  The product has been well received, and marketing is now critical to its continued success and future profitability.  The marketing environment for Rainbow Pasta represents overwhelming opportunities.
  5. 5. Market Research and Analysis  The total market size of the Pasta and Noodles industry is about 20 million  People are nowadays very much concerned about the market
  6. 6. Target Market  Household  Teenagers  Urban Areas
  7. 7. Target Market Forecast Potential Customer Growth Rate 2013 2014 Household 50% 1000 1500 Teenagers 45% 1000 1450 Urban Areas 55% 2000 3100 4000 6050 Total
  8. 8. Market Needs  Selection  Accessibility  Customer service  Competitive pricing
  9. 9. Competitors  Coloson Macaroni  Maggi  Cocola  Prince Pasta  Fu Wang  Sajeeb Instant Noodles  De Boles  Mami
  10. 10. Strategies against competitors  To compete with the major competitors we can adopt the following measures:  Providing the best service to create high customer satisfaction  Reasonable and acceptable pricing  Promising and providing top quality product
  11. 11. Company Objectives  Expand production facility without compromising product quality.  Establish strong sales in the city's major supermarket chains.  Maintain tight control of cost and operation during expansion.
  12. 12. Mission  Quality  Value  Integrity
  13. 13. Positioning  The product will have the freshest ingredients The product will also be developed to enhance presentation, everything will be aesthetically pleasing. We are willing to provide high quality food at low cost so that middle class people can taste our pasta.
  14. 14. Break even point  Break-even Analysis  Fixes Price: 15000  Variable: 20  Selling Price: 30 Breakeven Analysis Breakeven Units 1500 Revenue to Breakeven 45000 Total variable Cost 30000 Fixed Cost 15000
  15. 15. Sales Forecast Sales 2013(2000) 2014(2690) Total sales 60000 80700 Cost of sales(FC+VC) 55000 68800
  16. 16. Marketin Mix  Product  Product variety:     Fresh Pasta Egg Pasta Chicken, Vegetable, tomato Pasta Dried Pasta  Quality: Rainbow Pasta uses wheat flour & fresh vegetable extracts. The Pasta flour is rich in quality.  Packaging: Packaging is done using a strong plastic that is does not leak pasta contents.
  17. 17.  Price  List Price: Rainbow pasta list price will be 50 taka.  Discounts: There is no discount of Rainbow Pasta  Payment Period: Consumer has to pay the pasta price instantly when they purchase from the sellers.
  18. 18.  Place  Transport: Consumer can purchase our product from the next shop.  Distribution Channel: In the initial stage, we will distribute the products with our sole distribution channel.
  19. 19.  Promotion  Advertising: We initially will give more emphasis on paper ads, magazine, banner ads, and website.  Personal selling  Public relations
  20. 20. Control  The purpose of Rainbow Pasta marketing Plan is to     serve as a guide for the organization. The following areas will be monitored to measure performance. Revenue Expenses Customer satisfaction How mush product sales in the market
  21. 21. SWOT Analysis Strength:  High customer loyalty  Manufacturing Efficiency  Manufacturing Efficiency  Excellent staff who are highly trained and very attentive customer
  22. 22. Weaknesses  Rainbow pasta name lacks brand equity.  A limited marketing budget to develop brand awareness.  New product: because it is unknown to the customer, Customer little knows about our product.
  23. 23. Opportunities  Large market  High Demand  Might have a chance to get subsidies by Govt. to export.
  24. 24. Threats  Employees Strike  Changing customer base  Technological Advances  New distribution Channels  High competition in future by copying the idea
  25. 25. Critical Issue  Rainbow pasta is a new product so it is difficult for us     to capture the target market. Customer unaware about our product We may be face some losses in the first year of operation It may be difficult for us to get the customer satisfaction. It may be happen that are budget not adjust to the expense.

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