This document provides details on the business plan for Ever Natural Production, a Nigerian manufacturing company that produces natural red palm oil, crude palm kernel oil, and palm kernel expeller. The company aims to provide high quality products and exceed customer expectations through continuous improvement. The owner and CEO, Echezona O. Okoli, plans to utilize all raw materials and gain a competitive advantage through affordable pricing. The target markets include the food service industry, retailers, urban and rural areas, and pharmaceutical and personal care companies. The strengths include utilizing all raw materials and local manufacturing to keep costs low.

1. International Aspects of Business Operations
Echezona O. Okoli
SUBMITTED BY :
EVER NATURAL PRODUCTION
PROJECT ON
BUSINESS PLAN

2. COMPLETE BUSINESS PLAN
• EXECUTIVE SUMMARY
• COMPANY SUMMARY
• PRODUCTS AND SERVICE
• MARKET ANALYSIS
• STRATEGY AND IMPLENMENTATION
• MANAGEMENT PLAN
• FINANCIAL PLAN

3. D.PROMISE EVER NATURAL PRODUCTION is a
manufacturing company that produce natural fresh
red oil, crude Palm kernel oil and palm kernel
expeller.

4. OBECTIVE OF THE BUSINESS:
Providing the right quality is an essential part of our service philosophy and is reflected in
all our manufacturing and business activities. We achieve this through our belief in building
strong and lasting relationships set on a bedrock of integrity, high ethical standards,
dedication to plan execution
We strive to be your primary African foods distributor and our aim is to provide
you with quality products and services.
MISSION OF THE BUSINESS:
To exceed the customer’s expectations in quality, delivery and cost through continuous
improvement & customer satisfaction. D.Promise group will always strive to ensure that
their customers grow with them on a track of ongoing improvement, through joint efforts
and by establishing bidirectional communications with them
KEY TO SUCCESS:
New idea for oil processing.
Creative 100% utilization of the raw material
Market opportunity

5. OWNERSHIP OF THE COMPANY:
Echezona O.Okoli is the Chairman and Chief Executive
Officer of D.PROMISE EVER NATURAL PRODUCTION.
COMPANY LOCATION:
D.PROMISE brand of products is exclusively processed and
manufactured in the Umunze Anambra State, Nigeria.

6. PICTURE OF THE COMPANY

7. PRODUCT & SERVICE

8. TARGET MARKET :
RED OIL KERNEL OIL PALM KERNEL EXPELLER
Foodservice/service industry
35%
Retailers food shops 75%
Urban Areas / Rural Area
Pharmaceutical Industrial
25%
Personal care and cosmetics
45%
Biofuel and energy 30%
Animal feed 100%
MARKET SEGMENTATION
Geographic Demographic
Nigeria
South Africa
Ghana
Other Middle East Africa
Other Africa
RED OIL
Affordable price range for
all kind of family income
KERNEL OIL
Base on company
demand
PALM KERNEL EXPELLER
Base on farmers demand

9. STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
My company have
advantage over the
natural palm fruit
with the low cost,
which contribute to
the increase in profit
a unique packing
with affordable price
Utilize the raw
material to the last
stage of the
production
Cheap labor cost
Local manufacturing
produces among the
rural area reduce our
market size
Availability of palm
fruit near plant
location.
The new technology and
procedure for the product
Red oil is every family
choice and local producers
are reducing day by day
among the youth
Another opportunity of
making money from palm
oil mills is to buy off
harvested palm fruits
directly from small-scale
farmers, then produce the
palm oil and then sell
directly to both local and
international
Instability of power
Local producers