1. “SOHAIL AKHTER”
Address /House / D/1772
Mohammadi Colony, Near Sindhi Govt. School,
Azizabad No. 8, Karachi, Pakistan
Contact; 00923332387912,
00922136370583,
Career Objectives:
To accept challenger position in an organization, to grow my personal abilities to
provide effective and administration support in order to enhance my professional abilities
as well as for the growth of organization and to become more success oriented personal
to benefits organization in all aspects. To excel in the field of business marketing with
constant hard work and commitment with the organization.
Academic Record:
Bachelor of Commerce
Karachi University
D.A.E in Mechanical
Sindh Board of Technical Education, Karachi
Matriculation (T.S.C)
Sindh Board of Technical Education, Karachi
PROFESSIONAL EXPERIENCE:
Hilal foods Pvt (Ltd) 2014 to Date
As a “Area Sales Manager”
Tapal Tea Pvt (Ltd) 2011 to2014
As a “Territory Sales Officer”
Coca Cola Beverage Pakistan Ltd, Karachi 2009 – 2011
As a “Marketing Development Officer”
Al Hafiz Group (A.H.G), Karachi 2008 – 2008
As a “Territory Sales Officer”
Trader Inn & Apex Marketing, Karachi 2002 – 2007
As a “Order Booker & Sales Supervisor”

2. Hilal Foods PVT Ltd (SEP 21 to Date):
R e s p o n s i b i l i t i e s:
- Primary and secondary sales target achievement.
- Split quarter targets to Territories as per historical contribution & potential to SKUs,
Days, weeks & month keeping in view section potential & activity plan. Achieve &
Exceed By Brand / By Pack targets for month, quarter & year
- Training and development of TSO
- New distributor hiring and setup
- Ensuring distributor compliance
- Ensuring KPIs(Volume, Coverage, Bills productivity, SKU/Bill) targets in assigned
Territories on monthly, quarterly and annual basis.
- Ensure range selling by sales staff in a way to increase availability and numeric
Distribution of all brands/SKU as per company standard.
- Ensures “winning at the shelf” is a top priority and those four sales fundamentals:
Pricing, distribution, shelving & merchandising, are executed with excellence at every
Outlet.
- Stock analysis in order to ensure stock level as per requirement.
- To gathers Market Intelligence information on regular basis communicated to concern
Departments.
- Maintains credit control of customers in line with company trade terms.
- Effectively leading sales & marketing team to achieve company fundamentals.
- Keep motivated my team by using different team building activities that help me to
Keeping flame alive in my team.
- Coaching, training and joint market visits with sales representatives and supplier
Officers taking corrective actions as and when required.
Personal profile:
Father name, Mumtaz Hussein Lahori (Late)
Religion, Islam
Marital Status, Married
Date of Birth, 9th
December/1980
Place of Birth Karachi
Nationality, Pakistan
Domicile, Sindh/Karachi
N.I.C. # 42101-1760010-3
Reference: Furnish upon request.