University of Calicut, BSc psychology, Life skill, effective communication. effective communication- components, effectiveness, seven C's of communication, four S's of effectiveness, process and types.

1. EFFECTIVE COMMUNICATION

2. WHAT IS effective COMMUNICATION?
Effective communication skill is defined as the ability to make exchange of information
between two or more persons in such a way that it creates understanding. In fact,
communication is sharing of ideas and feelings with others.
So, an effective communication skills refer to the repertoire of behaviours that serve to
convey and receive the information.
Communication is the basic requirement for socialisation.
Effective communication is an efficient tool for the establishment and maintenance of
good social and working relationships with people. It is a way of reaching others by
transmitting ideas, facts, thoughts, feelings and values.

3. types of communication
Based on whom the message is addressed:
1.Intrapersonal Communication
2.Interpersonal Communication
3.Group Communication
4.Mass Communication
Based on the medium employed:
1.verbal communication
2.non- verbal communication

4. PROCESS OF COMMUNICATION
Communication begins with an impulse (or motivation) to pass on a message made up of
bits of information. In the process of encoding, units of information are selected and
organized for transmission. Input is the sum of experiences that build up in the human
brain or computer.
The output is the encoded message transmitted by the information source (an individual
person or group of people). The interpretation of the message is referred to as decoding.
Feedback is the response or message that the recipient (decoder) returns to the sender
(encoder).

5. The sender has an idea
Sender encodes the idea
The sender transmits the message through a medium
The receiver gets the message
The receiver decodes the message
Receiver sends feedback
STEPS

6. Shortness- “Brevity is the soul of wit,” it is said. The same can be said about
communication.
Simplicity- both in the usage of words and ideas reveals clarity in the thinking
process.
Strength- The strength of a message emanates from the credibility of the sender.
Sincerity-A sincere approach to an issue is clearly evident to the receiver. If the
sender is genuine, it will be reflected in the manner in which he communicates.
FOUR S's OF COMMUNICATION

7. PASSIVE
1.
Passive communication involves
the inability or unwillingness to
express thoughts and feelings.
Passive com- municators do not
stand up for themselves or defend
their attitudes or beliefs. They
will often do something they’d
prefer not to do rather than say
how they really feel.
communication style

8. 2.ASSERTIVE
Assertive communication involves expressing
thoughts and feelings clearly and directly but
without hurting others. Assertive
communicators stand up for themselves. They
defend their attitudes and beliefs, but they
also respect the rights of others. In
disagreements, they attack the problem, not
the other person.
Assertive communication, which involves
effective speaking and listening skills as well
as appropriate body language, is an important
asset in all healthy relationships

9. 3.AGGRESSIVE
Aggressive communicators often try to get their
way through bullying and
intimidation. They do not consider the rights of
others. In disagreements, they attack the
other person, not the problem.

10. SEVEN C's OF EFFECTIVE COMMUNICATION
1.Completeness
2.Conciseness
3.Consideration
4.Clarity
5.Concreteness
6.Courtesy
7.Correctness

11. For communication to be effective, following factors play
a very important role:
Fidelity of Communication
Economy
Congruence
Influence
Relationship Building
EVALUATION OF EFFECTIVENESS