all about market its component of market and its classification of market , its objective and its scope of market and imp of agriculture marketing

1. welcome

2. AGRICULTURal MARKETING
(STRUCTURE, PRINCIPLES AND
DETEMINANTS)

3. Submitted to Submitted by
Dr. HS. GAUR PRIYA PRIYADARSHINI
2019004267
SEC- B
SUBJECT CODE- BAG 338
SUBJECT – PRINCIPLE OF INTEGRATED PEST
AND DISEASE MANAGEMENT
BSC HONS AGRICULTURE

4. market

5. MARKET
Market:-
• Market word comes from Latin word “marcatus”its means a place
where business is conducted. Some of the definition are given for
market, one of them is market refers “not to a place but to a
commodity or commodities and buyers and sellers who are in free
intercourse with one another.”
Component of market:-
• The existence of a good or commodity for transaction (physical
existence is, however, not necessary).
• The existence of buyer and sellers.
• Business relation or intercourse between buyers and sellers.
• Demarcation of area such as place, region, country or the whole
world.
• The existence of perfect competition or a uniform price is not
necessary

6. Dimension of market:-
• Location
• Area
• No of commodities
• Time span
• Stage of marketing
• Nature of commodities
• Competition
• Marketing stages
• Volume of transactions
Market structure:-
• Market structure refers to those organization characteristics of a
market which influence the nature of competition and pricing, and
affect the conduct of business firms.
Or
• Market structure refers to those characteristics of the market which
affects the traders’ behavior and their performances.

7. Classification of market structure

8. Agricultural marketing

9. Agricultural marketing
Agriculture fulfills the basic need of the human by providing
the food. Earlier times, mostly the farmers produces the
food for self consumption /exchange with other i.e. goods,
grain, cash in same village pr nearby village. But now
agriculture marketing is totally change like nature of
environment, quality and quantity of food by using various
methods, new technology, fertilizer (organic/inorganic) and
new /hybrid varieties of seeds to fulfill the demand of food
by increasing day by day population. Agriculture marketing
is work like a pool /series between the consumers and
producers and it is important element of the economy.
Scope of Agriculture marketing is not only limited for
agriculture product produces but also its focus the supply of
agriculture inputs to the farmers.

10. Agriculture marketing is a Latin word marcatus it means a
trade or a place where business can take place. It is made up
of two words agriculture and marketing. We use agriculture
in broad sense, for growing /raising crops and livestock. It is
an integrated process of moving agriculture products/goods
from the field (farm) to the consumers.
Many economists give the definition of agricultural
marketing, one of the definitions of agriculture
marketing given by Phillip kotler “Human activity
directed at satisfying the needs and wants through
exchange process”
Or
According to Thomsen, “the study of agricultural
marketing comprises all the operations, and the
agencies conducting them, involved in the movement of
farm-produced foods, raw materials and their
derivatives.”

11. Structures of agricultural marketing are:-
• Structure means something is in organize form and
dimension in shape, size and design which evolve the
purpose of performing function.
• Agriculture market structure means size and design of the
market.
• It Influence the nature of competition and pricing
• Its Affect the traders , behavior and their performance
• Its Formal organization of the functional activity of a
marketing institution.

12. Components of agricultural marketing structure are:-
• Concentration of market power
• Degree of product differentiation
• Conditions for entry of firms in the market
• Flow of market information
• Degree of integration
Objectives of agricultural marketing:-
• To bring the producers and consumers together through
a chain/series of activities and its essential part of
economy.
• To provide additional agriculture marketing
infrastructure.
• To promote direct marketing.
• Promotion of e-trade.
• Increase completion.

13. Scope of agricultural marketing
• Input marketing
• Output marketing
• Input marketing was negligible
• It include both product and input marketing
• It includes all business activities required to move a
product to consumers.
• Advertisement
• Transportation
• Marketing of farm inputs required by farmers in the
production of farm products.

14. Important of agricultural marketing:-
• It is important to farmers, middleman, and consumers.
• Its bring producers and consumers together through a chain
activities.
• It is essential part of the economy.
• It is a source of our food supply
• It increases the farmer’s income.
• It play important role in growth of agro – based industries.
• Widening of Markets
• Price signals
• Better living
• Employment creation
• Form utility
• Place utility
• Creation of utility

15. Characteristics of agricultural
commodities

16. • Principles of agriculture marketing are:-
• Know who the customers are, i.e. could be identified
as hotel, restaurants or a wholesalers.
• Know the customers need /want before planning to
make it.
• How much produce.
• Produce the product that customers wants to
buy.(not that product which are convenient to
produce by producers)
• Delivery /distribution system should match the
customer’s habits.
• Feedback will tell the producers whether the
changes that need to be introduce or not in the
product.

17. Determinants of agriculture marketing:-
• Bulkiness of production
• Irregular supply of agriculture product
• Processing
• Small size of holdings and scattered production
• Seasonality of production
• Variation in quality of product
• Production quality and quantity
• Perish ability of the product
• Communication factors
• Structural factors
• Physical factors
• Climatic factors

18. Economic factors :-
• It is influence by the marketing channel, costs, and margins.
Wide price fluctuation without the changes in supply and
demand. Marketable surplus depend on the volume of
production and its price.
Operational factors :-
• Lack of storage facility, lack of transport facility affects the
agriculture market. Lack of market information, poor
connectivity between buyers and sellers/customers and
producers.
Intuitional factors:-
• Lack of institution /sponsors
Motivational factors :-
• It also affect the agriculture marketing system, illiteracy of
the farmers paved the way for adoption of new method and
technology.

19. Reference
• https://www.commercepk.com/types-or-
classification-of-markets/
• https://timesofindia.indiatimes.com/city/bengaluru/k
arnataka-kr-market-kalasipalya-market-shut-till-
august-31/articleshow/77297843.cms
• https://en.wikipedia.org/wiki/Agricultural_marketin
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