MBA Strategic Management

1. TYPES OF
STRATEGY
Presented by Ankit Sharma Poudel
Boston International College
MBA

2. What is strategy ?
Competitive advantages
Innovative and unique
Not easily imitable
What is strategy management?
Method or plan chosen to bring about a
desired future, such as achievement of a goals
or solution to a problem.

3. Types of Strategy
INTEGRATION
INTENSIVE
DIVERSIFICATI
ON
DEFENSIVE

4. INTEGRATION
Aggregation or expansion
Expanding the scale of operation

5. A company takes complete control over one or more stages in
production or distribution of product. In order to increase
companies power in the market.
Examples
Forest in Romania Tires Company
Glass Company
Metal Company
Its own original
Content
Own processor and software

7. Where one company acquires or merge with another similar
company so that it will reduces competition on market.
It is also known as competitive strategy.
Examples

9. Market Development
Market Penetration
Product Development
INTENSIVE
This strategy requires intensive effort to defeat competitors position by improving company
existing product. It includes creating new markets for the existing products. This strategy
helps in expanding the market reach of the company by offering new and unique products
through

10. Market Penetration
MP seeks to increase market share for present product & service
in present market through greater marketing effort.
• Increase publicity effort
• Extensive sales promotions.
Walmart offers products at a cheaper price compared to other
markets to penetrate to large consumer groups.
Market Development
Introducing present product or services into new geographic area.
No new products are launched, only new markets are added to
the company's business.

11. Product Development
PD seek increased sales by improving or modifying present
product or services.
• Mitigate risk in developing a product concept
• Improve the fit between products and markets
• Overhaul a product line
• Increase the sales of existing products by enhancing them

12. Diversification
strategy
• It is a strategy for company growth through
starting up businesses outside the company's
current product and markets
• Types
1. related diversification
When business expands its activities into product
lines that are similar to those it currently offers.
2.unrelated diversification
When business adds new or unrelated product and
penetrate new markets.

13. Defensive strategy
• The goal of this strategy is to
hold on to your position as the
market leader, fighting off
competitors who try to take
away your market share.

14. Types
1.Joint venture
It is one of the most popular where two or
more companies form partnership for the
purpose of capitalizing on same
opportunity
2.Divestiture strategy
Selling a division or a part of the
organization is called divestiture
3.liquidation strategy
Selling all of company assets in parts foe
their tangible worth is called liquidation

15. Thank You!