Emotions and Marketing Strategy- Cosnumer Behavior We all experience hundreds of emotions and there are no words to explain all of them Emotion can be positive an negative ; they can give happiness or unhappiness and discomfort.

1. The Way of those on whom You have bestowed Your Grace, not (the
way) of those who earned Your Anger, nor of those who went astray.
(The Qur'an- Surah Al- Fatihah)”

2. Group Members
• Abdullah 1069
• Hamza 1079
• Zain 1115
Presentation Topic
Emotions and Marketing Strategy

3. What are Emotions?
• We all experience hundreds of emotions
and there are no words to explain all of them
• Emotion can be positive an negative ; they
can give happiness or unhappiness and
discomfort.

4. Human Emotions
• Emotion plays a bigger part in the decision
making process than your decision to buy or not?

5. Emotions are about
• I am laughing, I am crying, I am enjoying, I am
sad, I am upset, I am interesting, I am looking,
I am hearing, I am speaking, I am showing, I
am..,,,,,
Feeling, Love, Anger, Fear, Disgust

6. Exhibit 1.0 Eight Families of
Emotions

7. Emotional Marketing
• Emotional marketing refers to marketing and
advertising efforts that primarily use emotion
to make your audience notice, remember,
share, and buy. Emotional marketing typically
taps into a singular emotion, like happiness,
sadness, anger, or fear, to elicit a consumer
response.

8. Consumer Emotions Defined
• Emotions are bodily changes, together with
mental change, influencing one’s decisions,
sometimes out of the normal pattern for the
individual, used particularly in reference to
buying behavior.

9. Add on Emotional Marketing

10. Marketing Strategy
• A marketing strategy is a business's
overall plan for reaching people and
turning them into customers of the
product or service that the business
provides.

11. Digital Marketing
Digital marketing is
the marketing of
products or services
using digital technologie
s, mainly on the Internet,
but also including mobile
phones, display
advertising, and any
other digital medium.

12. Digital Marketing

13. Relationship Marketing
Relationship marketing is
about forming long-term
relationships with
customers. Rather than
trying to encourage a one-
time sale.

14. Relationship Marketing

15. Direct Marketing
Direct marketing is a form
of advertising where
organizations communicate
directly to customers
through a variety of media
including cell phone text
messaging, email, websites