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Emotional Marketing: Questions to Spark a Close Connection with Your Customers


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Learn how asking yourself a few personal questions can help develop ideas to build an emotional connection with customers, resulting in word-of-mouth marketing.

Published in: Marketing
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Emotional Marketing: Questions to Spark a Close Connection with Your Customers

  1. 1. Emotional Marketing Questions to spark an emotional connection with your clients.
  2. 2. Traditional Marketing Spitting out the same old marketing: • News releases • Brochures • Articles • Books • Direct mail • Web sites • Social media • Networking
  3. 3. Cluttered Minds How effective are these tools now? We see up to 5,000 ad messages a day (Yankelovich market research) What makes you stand out?
  4. 4. Emotional Marketing Requires thinking outside your service or product box...
  5. 5. Ask personal questions to prompt ideas... How do you spend your free time? What do you think is cool? Do you have a dog, cat or exotic animal? What offering can educate and entertain? Can you incorporate other skills?
  6. 6. How do you spend your free time? 3/12/14 8:39 PM MAPP Makers Mastering Adventurous Plans & Projects HOME ABOUT CONTACT US USABLE STUFF SUBSCRIBE Getting Yourself Ready for the PMP Exam For most of us who haven’t been in an academic world for the last 10,20, or 30 years, preparing for the PMP Exam can be terrifying. Sometimes you just have to put yourself in a different place and readjust your perspective. We do that for ourselves through travel; we recently spent some time along the central coast of California. Here is a picture to give you the idea. Crashing Waves - Central Coast of California You don’t have to leave town to get an “attitude adjustment” – you can do it through music, meditation, hiking, walking or just going someplace new in town. To help you get started, here are some Study Tips for getting yourself ready for the PMP Exam. Filed under: Home, Integration, Tools and Techniques | Posted on January 8th, 2012 by travel | No Comments » Are There Millenials in India Too? We are all familiar with the generational differences in the US – Boomers, Xers, and Yers. If you work with folks in different countries, you will know MAPP MAKERS Your MAPP Makers, Barb Elazari and Mike Bergman, have two life passions: Project Management and traveling. These two ideas intersect here in this collaborative space where you may explore and hone your Project Management skills through the metaphor of travel. LINKS Barb on Linkedin Facebook Mike on Linkedin Our Website YouTube Videos ARCHIVES January 2012 November 2011 August 2011 July 2011 May 2011 February 2011 January 2011 October 2010 September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 CATEGORIES Communication Home Integration People Related Risk Travel blog metaphor BEB Associates’ MappMakers blog (Mastering Adventurous Plans & Projects)
  7. 7. Do you have a dog, cat, or exotic animal? E-newsletter mascot Granite Leadership Strategies’ “Straight Business Talk” e-newsletter (Maya’s Quick Tip)
  8. 8. What do you think is cool? Business theme Dr. Dickerson’s orthodontist office in Chandler (everything Looney Tunes)
  9. 9. What offering can educate and entertain? Games Marcy Maslov’s e-Factor!® Role-playing Business Ethics Simulator (board game)
  10. 10. Can you incorporate other skills? Pastry Chef L. H. Nicole (Legendary series author) decorates cakes with book-cover fondant
  11. 11. Other Questions What is your hobby? How are you making a difference? In what creative way can clients use your service or product? Where do you like to hang out?
  12. 12. Next step Brainstorm ways to connect clients to what you do and what you enjoy. Ideas available! Ann Videan