Dr. Rod King has been a greatsupport to me. It is withheartfelt gratitude that Idedicate this humble work tohim
Which is more attractive? A girlin bikini or a girl in mini skirt?
Momentarily, the girls in bikini attract yourattention more. But later, it is a different story
The human emotion of anticipating,uncovering the “unseen”, the desire to knowmore and other emotions overtake thesceneThe girl in mini skirt is more attracting
Social jealousy could lead to the build upof negative emotions that spiral down totrigger action. How?
Let a lady from the middle class own aclassy watch that another lady from theupper class desires
Social jealousy ignitesJealousy builds up into inferiorfeeling (less self-actualization,deprivation, loss of socialstatus
Moving down the MaslowPyramidDepriving the upperclass from self-pride is anegative emotion thatmay lead to positiveresults to the advertisers
The lady from the upper classwill influence (nag) herhusband to get one- andmore expensive one too.Social jealousy is aninteresting area foradvertisers
Effective advertising, but is notwelcome at all times The high-class needs cascade down to the basic needs. Emotions lead to actions. Feeling insecure, deprived of social status might lead to greater negative consequences
Negative emotions are like a spiral ropetightening on the neck of affected person
Positiveemotions work inthe reverse orderThey take us onthe road to self-actualization andpride.
Positive emotions expand our optionsand open new landscape of opportunity
Associating a product with positive valuesincreases the possibility that customerswill take action
Linking food products with joy andhappiness is a trend that is self-reinforcing
Happy times do not meaneating a good meal only. Theymean being together (socialneed)Being together means sharingmemories, exchanginginformation, magnifying ourpride and feeling time isrunning with happiness. Thatis moving up on the MaslowPyramidIt is not a meal only; it is theatmosphere that bringscomfortable association andself-fulfillment
This conclusion finds support from thefollowing reference Ad Genre Trends During Recessions Interesting findings from Nielsen: Funny ads always work, no matter the economic climate. In times of recession however, emotional and value-focused ads scored significantly better than usual. And just to confirm what everyone already knew but what advertising agencies apparently still haven’t figured out: ads based on promoting stuff with features, prices, etc, never work, no matter what the economy looks like.
Emotional advertising is the keyto successful advertising
Keeping the ad short of the final result arousescuriosity, the desire for finding the resolutionand leaves room for imagination
Precursors are the formed chemicalsbefore they convert to the finishedproduct
Precursoremotions areemotions thatprecede the finalemotionsA man and womanclosing their eyesare the precursorsfor a kissShow the precursorand leave the rest tothe readers’imagination
Reception to thead may varySome people willremember that this wasthe last kiss beforeseparation. They feel sad.For others, this might be Adthe last sweet moment. Itsweetens theirmemories, which bringsthem pleasure whichcascades into happiness,joy and actions of joy
Positive emotions scaleup. From watchinginvestors in the stockmarket going fromdepression to hope, reliefand then optimism weknow the investors’reactions become morepositive in the process.Let your add do the same.
I question the merit ofnegative advertising.Smokers do not quitsmoking in spite of alllife-risking ads.Highlighting the joyof non-smokersmay be moreeffective