This presentation guides the viewer through the steps of conscious marketing and the principles it includes through the process.

1. Conscious Marketing
Strategies, components, and rules

2. What does it mean?
Conscious marketing- It entails a sense of purpose for the
firm that is higher than simply making a profit by selling
products and services.

3. 4 Main Components of Conscious Marketing
1. A higher purpose
2. Stakeholders
3. Conscious leadership
4. Conscious culture

4. 1. A higher purpose
• This definition means that the purpose of marketing in a firm
should be about more than making profits of off the people
who buy their product. They should market to also satisfy and
take care of their consumers who buy their product.

5. 2. Stakeholders
Stakeholder- A person, persons, or an organization that have
an interest, effect, and can be affected by what the
organization does.
• Conscious marketers consider how their actions will affect
the expansive range of potential stakeholders. They must not
focus on maximizing profits.

6. 3. Conscious leadership
• The presence of conscious leadership, creating a corporate
culture for the firm. A conscious leader reflects on and
recognizes her strengths and weaknesses, senses the effects
of her actions on others and their effects on her and each
other, and responds to the changing environment in which her
organization exists

7. 4. Conscious culture
• Conscious culture is the understanding that decisions are
ethically based. It is the embodied values, principles, and
practices underlying the social fabric of a business, which
permeate its actions and connects its stakeholders to each
other and to the company’s purpose, people, and processes.

8. TOMS Shoes
TOMS shoe company is an
example of a conscious
marketing company

9. One to One Campaign
• Their One to One idea is simple: for every pair of shoes a
customer buys, TOMS donates a pair of shoes for a child in
need
• This is an excellent way of using conscious marketing to
benefit their consumers and the company as well

10. How does this campaign work?
• It gives the consumers feel like they are participating in
something bigger than themselves
• It makes the consumer feel good about themselves
• They still get what they want by buying a pair for them self