Great digital marketing evening with Google UK and Ashfords LLP. Event packed with Digital marketing hacks, tactics and strategies.

7. ONLINE MARKETING UNIVERSE – Search Engines
You can bid for visibility for your brand, products & services within the
major Search Engines:
Google Adwords
Bing Ads
(Yahoo Ads)

8. ONLINE MARKETING UNIVERSE – Social media
You can bid for visibility for your brand, products & services within the
major social media channels:
Facebook
Twitter
LinkedIn
Instagram
Pinterest
YouTube
Google+

9. HOW TO TRACK ROI? – drilling into analytics tools
• Google / Bing
• Facebook
• Twitter
• LinkedIn
• Pinterest
• Instagram

10. MOBILE PPC STRATEGY IS NO LONGER JUST AN OPTION, IT’S A MUST
• Mobile traffic has now surpassed Desktop traffic
• Google will fade away websites that are not
mobile friendly
(test your website at:
www.google.com/webmasters/tools/mobile
-friendly/)
• Ensure your website is RESPONSIVE design
• Google will favour advertisers with mobile
optimised campaigns
• Consumers are more and more mobile and will
look for your products and services ‘on the go’
• Desktops are disappearing