This presentation is for E-commerce students- BBA. Topics- TRADITIONAL MARKETING V/S E-MARKETING IMPACTS OF E-COMMERCE ON MARKETS MARKETING ISSUE In E-MARKETING PROMOTING E-BUSINESS DIRECT MARKETING ONE TO ONE MARKETING I hope it'll be helpful for management students.

1. E-MARKETING
ELECTRONIC MARKETING

2. MEET THE TEAM
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KAJAL AGGARWAL
MUKULL ATRI
TUSHAR GARG
YASH AGGARWAL

3. AGENDA
• T R A D I T I O N A L M A R K E T I N G
V/ S E - M A R K E T I N G
• I M PA C T S O F E - C O M M E R C E
O N M A R K E T S
• M A R K E T I N G I S S U E I N
E - M A R K E T I N G
• P R O M OT I N G E - B U S I N E S S
• D I R E C T M A R K E T I N G
• O N E TO O N E M A R K E T I N G
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TRADITIONAL MARKETING
W H AT I S T R A D I T I O N A L M A R K E T I N G ?
• Traditional marketing is when people find the
businesses through reference or network and start
buying your product or service. It is a conventional
form of marketing your brand, which helps to reach an
audience with offline modes of advertising.
• Traditional marketing has many facets. For instance, it
includes tangible items like print ads in magazines or
newspapers, business cards. It can also include
commercials on radio or TV, posters, brochures and
billboards. Anything except digital ways to promote
your brand is traditional marketing.
• The selling techniques remain on the four P’s- product,
price, promotion and place.
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5. 5
W H AT I S E - M A R K E T I N G ?
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• As long as technology is evolving, digital marketing
continues to grow. E-marketing includes social media
mentions, websites, banner ads and YouTube videos.
Digital marketing is quite similar to traditional marketing
but just uses digital devices. One can start promoting
business through social media marketing. Online marketing
is a form of inbound marketing, and its main aim is for
customers to find you.
• Marketing your business through social media channels
becomes easy like online organic search, paid search or by
reading content online like article or blog. The audience
becomes familiar with your content as and when they keep
seeing it, which helps build trust.
E-MARKETING

6. T RADI T I ONAL MARKET I NG V/S E -MARKET I NG
TRADITIONAL MARKETING DIGITAL MARKETING
It’s easy to reach out to local
audience/consumers with the
traditional marketing methods..
E-marketing lets you reach the
targeted audience/consumers
globally from all over the world.
TRADITIONAL MARKETING DIGITAL MARKETING
Traditional marketing is more of personal
approach as it is very easy for the marketers
to have a person relationship in informing
the public or promoting their brand’s name.
The physical presence of the markets is not
at all required in e-marketing and it allows
marketer to reach finite number of
consumers easily.

7. T RADI T I ONAL MARKET I NG V/S E -MARKET I NG

8. T RADI T I ONAL MARKET I NG V/S E -MARKET I NG

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• Promotion of Products-Through E-commerce product
can be promote in an interesting way and with lots of
information directly to the customers which reduces the
cost of offline promotion because internet can interact
a lot of customers and save amount of cost of
advertisements can be used in different areas of
business.
• Customer Service-Customer service can be enhanced
because customers can search detailed information
about product or marketplace which offers the product
and can compare the prices of different market places.
• Brand Image- New business men can establish their
brands on internet by using attractive images at an
affordable price.
IMPACTS ON MARKET

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• Advertisement- Traditionally the advertisements were one- way
to attract customers and let them know about the new product or
market place but now through e-commerce advertisements are
way in which customer can browse the market place and product,
can compare the prices and also can ask questions to the online
retailers 161.
• Customization- Customized products can be made available
according to the needs of customers. It will make a good place of
business in market and new customers will be attracted.
• Order Making Process-Traditionally to take orders from
customers, intermedaries are used which takes a lot of time and
expenses but with e- commerce the order taking is so easy which
reduces a lot of time and expenses and they can make more sales
• Customer Value-Traditionally attaining a big value from the
customers was the main interest. Only customers were attracted
and it was the biggest target but now sellers make long term
relationships with customers to attain long term value by offering
them special discounts
IMPACTS ON MARKET

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• 1. Having a mobile responsive website In April 2015 Google
announced an algorithm update that was deemed
"mobleaggedon”. In a nutshell, Google said your website
was going to be penalised if it wasn't responsive and it
would give priority in their search results to websites that
was responsive. Your website needs to be responsive, which
is why we've developed a mobile- optimised booking
system for tourism companies.
• 2. Making your website dynamic Once upon a time, you
could get to the top of search engines by filling your
website with keywords in different places throughout a
page. Times have changed now: you need to have more
quality content to offer your visitors. One good way to
deliver this content is by having a blog on your website.
MARKETING ISSUE IN E-MARKETING

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• 3. Offering a booking solution If you've got a website that's
both dynamic and responsive, then there's another thing
you need to think about as a tour operator: you need to
make sure your tours and activities are bookable on it. This
means you need a booking engine.
• 4. Finding the time to be active on social media With a
number of different social media channels available, finding
the time to be active on the mall can be very challenging.
There are different things you can do to combat this, the
most effective being to have a content calendar.
• 5. Increasing your numbers on social media Once you've got
an idea of what you're using social media for, you're going
to need to grow your numbers.
MARKETING ISSUE IN E-MARKETING

13. PROMOTING E-BUSINESS
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• You just started your small businesses with a
small budget and few employees?
• What in future you want to grow your
business you need to increase your
investment in the business or you can say
increase your budget? So you can increase
your employee business space.
• For all these, you need to first promote your
business so you increase your product,
services, awareness and create interest so
you generate sales for the product of you
can provide more services and create brand
loyalty. So you can ensure long term success
profitability in business.

14. 6 STEPS TO PROMOTE
E-BUSINESS
L E T ’ S D I V E I N
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Step 1: First research your
market
Step 2: Analyse your
competitors
Step 3: Set goals
Step 4: set you budget
Step 5: Outline your
promotions
Step 6: Get, pay attention to
reviews and feedbacks

15. WHAT’S NEXT
L O O K I N G A H E A D
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16. QUARTERLY TIMELINE
Q1 Q2 Q3 Q4
J U L A U G S E P O C T N OV D E C JA N F E B M A R A P R M AY J U N
P R O D U C T L A U N C H
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P R O D U C T L A U N C H
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P R O D U C T L A U N C H
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P R O D U C T L A U N C H
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17. GOALS FOR Q2
EMPLOYEE OPPORTUNITIES BUSINESS PRIORITIES
 End of fiscal celebration on July 15th
 Employee day of learning on August 14th
 Employee Yoga on September 3rd
 Seminar series begins September 10th
 Increase customer satisfaction by 2%
 Maintain growth
 Initiative partnership with 3rd party organizations
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18. GOALS FOR Q2
BUSINESS
PRIORITIES
 Increase customer satisfaction by 2%
 Maintain growth
ADDED
PRIORITIES
 Improve social media presence
 Ensure the cost of development stays
below budget
EMPLOYEE
OPPORTUNITIES
 Interns begin
 Indoor rec leagues
 Chess tournaments
 Big Game watching party
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SUMMARY
O U R B U S I N ES S I S G O O D
Profits are up in the last quarter by 3%
W E ’ R E G E T T I N G O U R WO R K D O N E
We finished the consolidation project
W E ’ R E D E L I V E R I N G F O R O U R C U S TO M E RS
Customer satisfaction increased from 70 to 80%
O U R C U S TO M E RS K E E P CO M I N G BAC K
We increased customer retention by 4%
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