Applied Design Thinking and Lean start-up methodology and worked closely with potential customers during product development and validation phase for a food spotting firm conceived during this program. Designed business Model, performed competitive analysis and market research. Established strategic partnerships with potential customers during product development phase.

2. Arshina
Marketing
& Comm.
OURTEAMyes we know, people say we are crazy
Manvi
Coding
Jay
UI/UX
Raghav
Coding
Sahil
Operations

3. Bhukkads would be a smart and
beautiful way to remember,
organize and explore food
moments. Bhukkads allows users
to experience food moments in
their lives through pictures past
and present.
TheProblem TargetCustomer
Solution
Lack of a proper
discovery platform to
know about the best
place offering the food
dishes.
People with a
fascination for
food.

4. Fixed on the sector of interest: street food
Understood the street food industry: stakeholders, trends, innovations & existing
startups
Empathized with the stakeholders: interviewed foodies, vendors, advertisers & AMC
*Week1
Activities
Street vendors crave for brand visibility and publicity
There is a lot of tension between the AMC & the street vendors
Street food customers had problems with parking space and a place to sit or stand
comfortably
Learnings
Look for a product solution to create a better stand up dinning experience for the
street food customers
Research on outdoor advertisements
Follow-Up
Plan

5. The product idea of making a freehand tray was dropped because of legal issues.
The concept of coupon system for street food was the course chosen. This comprised
of street food vendors providing offers lasting 1-2 days to attract customers.
We convinced six vendors of HL college to give offers lasting 2 days .
Around 150 coupons were printed to be distributed the following week.
*Week2
Activities
We should stay away from venturing into illegal spaces.
Good mentoring plays a great help for stepping into right direction.
Pivoting at the right time is okay.
Validation in all aspects is very important.
Learnings
Validating the manual coupon system for street food followed by online coupon
booking and further validating the online couponing by measuring the online crowd.
Follow-Up
Plan

6. The week initiated with all of the teammates going to colleges near LD college and
distributing the coupons to college students.
We validated the coupon system the next two days by checking the number of coupons
coming back to the vendors.
Coupon system was invalidated.
After much discussion and good mentoring we came to the idea of making a food
discovery website followed by a mobile application.
The service was named Bhukkads and a web page was developed for next two days
;also a facebook page was create much hype.
Competitors were listed and their services were studied.
*Week3
Activities
Setting the correct validation measure is very important.
Pivoting was good but we should be focused on one main aspect and not buy into
every other idea that comes our way.
Learnings
A wireframe of the application to be made and to make a BMC .Also listing out the
revenue model .
Follow-Up
Plan

7. Business model was made.
Revenue model was prepared.
Preparation for the final pitch.
*Week4
Activities
A clear approach for the startup is very important.
Proper division of work among team members as per their respective skills is required
for efficient work.
Revenue stream must be very clear.
Vision and foresightedness with a proper execution plans for future are must haves.
Pitching should be efficient.
Learnings
Map out the street food joint in Ahmedabad
Identify atleast 150 top food dishes
Start developing the application
Follow-Up
Plan

8. “Discover amazing food with Bhukkads”
MOBILE
DEVELOPMENT
Let your eyes feast on the amazing
food before your tummy
FoodPhotos
Snap a photo, tag a location, and
share your experience
Recommend the best
View food discoveries of your friends
and followers
Connect with foodies

9. WEBDEVELOPMENT

10. KEY PARTNERS
Media Ant
Food shows
Food Recipe
sites
Photography
schools/agency
KEY ACTIVITIES
Web/Mobile App development
Database generation
(photo/location)
Social media buzz
Online offline marketing
Ad procurement
Ad creation
VALUE PROPOSITION
Check-in & sharing
platform
planning Platform
discovery platform
location based
advertising
increasing footfall
getting analytics of
the costumer
behvaiour and
preferences
CUSTOMER RELATIONSHIPS
Discount coupons on check in
User of the month
Dish of the month
Special offers on special occasions
Selective process of food
discovery
CUSTOMER SEGMENTS
Users who wish to discover
food
Tourists
People with a fascination
for food
“Foodstagrammers”
Advertisers
vendors
KEY RESOURCES
Photographer
Coders
Web & Android developers
Advertisement hunters
PR
Domain/Server space
Ad designers & content managers
Growth hackers
UI/UX experts
CHANNELS
Web
Mobile application
Social media-
Facebook twitter instagram
COST
Fixed Costs Variable Costs
Two fixed time coders Marketing
UI/UX Designer Traveling
Content/FB/Social/Designer
Photographer
REVENUE
Free mobile app
Consultancy for food vendors
Advertising form giant restaurants and local shops; new outlets, festivals
bonanza, schemes, ads
*BusinessModelCanvas(BMC)

11. *Competitors
FoodSpotting
Tummy
Rats
Zomato
Taste
Made
Burpple

12. CompetitiveAdvantages
First Indian food spotting app
Covering the smallest street food vendors
Location based Advertisement
Proven Concept

13. *Market
Ahmedabad
City
60%SmartPhone User
4.3 Million
50%between 18-25Age
2.1 Million
Total Population
7.2 Million

14. 50%Eat StreetFood Once a Week
1 Million
20%are Bhukkads User
0.2 Million
30%are Check-in
60k

15. *Financials
Development(2months): 1L
Deployment(2months): 1L
Expense: 20K per month
Revenue(10,000 Users): 20K per month
Breakpoint: 14 months

16. KEEPCALM
AND
STAYHUNGRY
THANKYOU