1. ‘Mr. Anthony Nnamdi Nwabuisi’
Group Head (Strategy & Planning),
Integrated Marketing Communications Expert.
BACKGROUND Anthony is a seasoned, passionate and proficient Marketing Communications Professional, with
around 7 years of post-qualification (BA & MNIM) experience in Advertising, Media Strategy &
Planning, Brand Management, Business Development & Foreign Languages.
In the last 3 years of my career, I have managed businesses (Emerging Telecommunications Services
(EMTS – etisalat & CHI Industries Nigeria Ltd.) that when combined bills just over N6.5 billion yearly.
Passionate about client satisfaction, technology, media, strategy and ROI translating to increased
growth in client's businesses.
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OBJECTIVES To help build strong leading brands and enhance lasting client/agency relationship through strategic
development of result oriented, cost effective media and exposure plans.
Develop a cost effective data based media plan that will surpass client’s expectations and deliver
maximum “Returns On Investment” (ROI) for the benefit and growth of the company/brand.
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PERSONAL DATA Date of Birth: 18th
November, 1982
Local Community: Awawom Community, Ikwuano L.G.A, Abia State
Languages Spoken: Igbo, Yoruba, English, French & German
Current Residential address: (Isheri - Igando, Lagos, Nigeria.) Full details available on request.
E-mail Address: anwabuisi@yahoo.com
Telephone Numbers: 08038659531/ 08093939763
Career Level Senior Management Level
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EDUCATION 2001 - 2006. Imo State University, Owerri, Imo State, Nigeria.
Bachelor Of Arts (French) 2nd Class Lower
1992 – 1998, Awori College, Lagos. West African School Certificate (WASC)
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ADDITIONAL
INFORMATION
Graduate Member of the Nigerian Institute of Management Chartered (NIM).
Proficiency Certificate of Management, Nigerian Institute of Management Chartered (NIM)
Associate Registered Practitioner of Advertising, Advertising Practitioners Council of Nigeria (APCON)
COURSES ATTENDED
 Fundamentals of Advertising (AAAN)
Protea Hotels, 2009
 Best Practices & Personal Branding (Image Quotient Consultancy)
Oduduwa, G.R.A. Ikeja, 2009
 Data based Media Planning Techniques, (APCON)
Sheraton Resort & Hotels, Lagos, 2010

2.  Effective Advertising Management, (APCON)
Sheraton Resort & Hotels, Lagos, 2010
 High Impact Presentation Skills ( I-SKILL)
All Seasons MediaCom, Lagos, 2011
 New Media Marketing, (SMC – Pan African University)
Pan African University, Lagos, 2011
 Mastering the Social Media Marketing, (TOMS Associates Limited)
Anthony, Lagos, 2012
 Strategic Marketing Communications, (Lagos Business School, Pan-Atlantic University),
Lagos, 2015
 Application of Global Tools in Media Strategy & Planning - ZenithOptimedia Global, Accra,
Ghana, 2015
 Programmatic Strategy & Planning, Live ROI - ZenithOptimedia Global, Cape Town, South-
Africa, 2016
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EXPERIENCES  January 2015 – YTD: Group Head, Strategy & Planning, All Seasons MediaCom Nigeria.
 January 2014 – December 2014: Senior Media Manager, Strategy & Planning, All Seasons
MediaCom Nigeria.
 January 2013 – December 2013: Media Manager, Strategy & Planning, All Seasons
MediaCom Nigeria.
 January 2012 – December 2012: Senior Media Executive, Strategy & Planning, All Seasons
MediaCom Nigeria.
 February 2010 – December 2011: Media Executive, Strategy & Planning, All Seasons
MediaCom Nigeria.
 January 2009 – January 2010: Management Trainee, Troyka Holdings Limited
 August 2008 - January 2009: Business Development Executive, Business Day Media Limited
 February 2007 – February 2008: Assistant Lecturer (NYSC), Nigerian Army School of
Education (NASE), Sobi Barracks, Ilorin.
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January, 2015 – December 2015: Group Head (Strategy & Planning)
Coordinating and managing resources, Responsible for Strategic & Business initiatives,
Customer/Client Relationship management.
Report to ED, Operations and the MD/CEO at all times.
TOP RESPONSIBILITIES:
 EMTS – ETISALAT NIGERIA; Corporate, Products, Tactical Communication – Media (ATL & BTL)
 CHI INDUSTRIES LIMITED (CHI);Corporateand All Products Communication
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January, 2014 – December 2014: Senior Media Manager (Strategy & Planning)
Media Planning and Buying, Media Data Analyst and Customer/Client Relationship management.
Report to ED, Operations and the MD/CEO at all times.
 Solutions provider

3.  Thinker
 Strategies and ideas creator
 Business and Resource Manager
 Client/Suppliers Relationship Management
RESPONSIBILITIES:
 TROPICAL GENERAL INVESTMENT NIGERIA (TGINL); Corporate and Retail Communication
 CHI INDUSTRIES LIMITED (CHI); Corporate and All Products Communication
 EMTS – Etisalat Nigeria; Corporate and all Products Communication
 SHELL NIGERIA PLC; Corporate Communication & Tactical Communication
 All off Shore Businesses.
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January, 2013 – December, 2013: Media Manager (Strategy & Planning)
Media Planning and Buying, Media Data Analyst and Customer/Client Relationship management.
Report to GM, COO and the MD/CEO at all times.
Receive and respond to client's media brief, group discussion/brainstorming sessions, design a cutting
edge response that will mitigate client's media concerns.
Develop brand media strategy and plans/schedules.
Strategic Consulting, including business plan & sales/creative strategy development.
RESPONSIBILITIES:
 TROPICAL GENERAL INVESTMENT NIGERIA (TGINL); Corporate and Retail Communication
 CHI INDUSTRIES LIMITED (CHI); Corporate and All Products communication
 SHELL NIGERIA PLC; Corporate Communication & Tactical Communication
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February, 2010 – December 2012: Senior Media Executive (Strategy & Planning)
Media Planning and Buying, Media Data Analyst and Customer/Client Relationship management.
Report to Head, Planning & Strategy and also GM, COO, depending on the business at the time.
RESPONSIBILITIES:
 TOTAL NIGERIA PLC; Corporate and Retail Communication
 SEVEN UP BOTTLING COMPANY (SBC); Corporate and Product communication
 EMZOR PHARMACEUTICALS; Retail Communication (Emvite Super)
 HALOGEN SECURITY; Corporate, Services, and Product Communication
 TGINL; Terra Spice Curry, Peppe Terra, & Terra Tomato Retail Communication
 FLOUR MILLS NIG; Golden Penny Noodles, Thematic and Tactical Communication
 SKYE BANK NIG. PLC; Corporate and Retail Communication
 KRAFTS FOODS, CADBURY NIGERIA PLC; Corporate and Product communication
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January, 2009 – January, 2010: Management Trainee
All round experience both practical and theoretical on all arm of Marketing Communication, skewed
towards building a professional that can tackle any marketing challenges with a view of delivering
world class marketing solutions.
INTERNSHIP VENUES:
- Insight Communications Ltd (Advertising, Brand Management and Strategic Planning, Sponsorship)
- Media Perspectives (M edia Planning, Scheduling, Buying, Monitoring & Compliance)
- All Seasons MediaCom (Media Planning, Scheduling, Buying, Monitoring & Compliance)
- Optimum Exposures (Outdoor Advertising)

4. - The Quadrant Company (Media Relations and PR Planning)
- Azzagai Limited hitherto called FK:G2 (Experiential Marketing, Interactive Advertising, Guerilla
Marketing)
- Halogen Nig. Ltd (Asset Protection and Resource Management)
- Promoworld (Airport Advertising)
- GSK Consumer Nig. Plc (Sales and Marketing Strategy)
- Champions Newspapers Limited (Press Advertising Process and Specifications)
- Marketing & Research Services (MRS; Market & Consumer research)
- Karrington Press Nig. Ltd (Printing Process)
- Murhi International Television & Star FM (Advertising Traffic and Placement Process
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August, 2008 – January,2009: Business Development Executive (Subscription)
Reporting to Sales Manager. Supervision of all POS, generated by me.
Direct marketing & Creating new platforms and growth opportunities for the product.
Building great client/company relationship through excellence in company's creative products.
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REFEREES Mr. Dele Anifowoshe, (Former, General Manager, Airtel Nigeria, Lagos, Nigeria.)
Mr. Probal Bhattacharya, (Director of Marketing, Tropical General Investment Nigeria Limited, CHI
Industries Nigeria Limited, Lagos Nigeria. Mobile: +2347028949758