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CV_OriettaSutherberry_Feb 2017

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CV_OriettaSutherberry_Feb 2017

  1. 1. Orietta Sutherberry 16 Prospect Place, Cirencester, Gloucestershire, GL7 1EZ. Tel: +447803137126; Email: Orisutherb@gmail.com PROFESSIONAL STATEMENT A skilledcommunicationsstrategistwithextensive experience acrossthe communicationsspectrum –from corporate to internal communications,public,mediaandanalysts’relations,crisismanagementandthought leadership. Builderof brandand reputationcampaignsforincreasedawareness. Provenabilitytoleadresults-orientedteamsandrallystakeholdersaroundacommonvision. Trustedadvisorto seniorexecutives.  Expertindrivingstrategicandcreative campaignsfromconceptionthroughtoexecutionacrossinternational audiences.  Able toleadand motivate culturallydiverse teamstodelivermeaningful,measurable results withstrong ROI.  Experiencedindesigningstrategiccommunicationplanssupportingbusinessobjectivesandincrafting thoughtleadershipcontentforincreasedbrandequity.  Efficientmanagementandcoordinationof multi-stakeholderprojectsandeventswithattentiontodetail and focuson innovative content.  Global mindsetwithdiplomacyskills,organisedandreliable withaprovenrecordof consistentachievement.  Highlymotivatedandfocussedwithexcellenttimemanagement,organizational andplanningskills.  Experiencedwriterandeditorof thoughtleadershipcontent.  Experience in:mediarelations, analysts’relations, employee communications, integratedcustomer communications programmes,planningandprojectmanagement, productlaunches,media/communications strategy,issue management,metrics, translationand teaching.  Languages:Italian(native),English(fluent) and French(degreelevel). EDUCATION AND PROFESSIONAL QUALIFICATIONS CA’ FOSCARI,UNIVERSITY OF VENICE, Venice,Italy  Degree inWesternEuropeanLanguagesandLiteratures(French,English,Glottology,EconomicGeography) UNIVERSITYOF THE WEST OF ENGLAND, Bristol,UK  Institute of Linguists(MIL) –French/EnglishTranslator&InterpreterDiploma, Full Membership CAREER EXPERIENCE 1994 – 2016: Intel Corporation (INTC),Global CommunicationsGroup November 2012 – October 2016: Brand andExperience Communications,EuropeMiddleEastand Africa(EMEA) CommunicationsGroup. EMEA leadforbrand & experience communication forbothinternal andexternalaudiences.  Craftingof impactful,brand-focussed,integratedcommunicationscampaigns.Driving campaigns implementationtocompletionacrossadiverse,internationalmedialandscape.  Global coordinationrole foremergingmarkets mediahub.Drivingaglobal PRteamdistributedacross Europe,Africa,LatinAmerica,ChinaandAsia-Pacificterritoriestoalignonmessaginganddevelopacommon toolkitof resources.  Creatingandtailoringcontentforinternationallyscalableprogrammesandwide-distributionmedia.  Integratedcommunicationprogrammesaligningbothinternal andexternal comms andcreationof content for employee communications.  Successful collaborationwithprominentconsumerbrandsincluding TagHeuer, RedBull andRoyal Shakespeare Company inlaunchinginitiativesandproductswithresonance inmajornational and international mediachannels –fromdailynationalstobloggersandinfluencers.
  2. 2.  AnalystsRelations:responsiblefor developinganactive andmutuallybeneficial relationshipwithprominent industryanalystfirmsinEMEA (Gartner,IDC,Ovum, Quocirca,Forrester,CCSInsight,etc...) withfocuson businessaudiences.  Took the initiativetopilot acentralizedand integratedPRmeasurementprogramme acrossEMEA to ensure regular,standardizedcoverage reportingacross multiplecountries. June 2006 – Oct 2012: Consumer& Business PR Manager, Central EMEA PR Team. • EMEA PR leadforconsumerprogrammes, withastrategyandcoordination role. • 6 months’coverage asEMEA PRDirector leadingageographicallydistributedteamacross20+ countries. • Creationandtailoringof messagingconstructsforconsumerandbusinessaudiences. • Ideationandimplementationof businessaudience launchevents incollaborationwithcustomers. • Responsible forcreative consumercommunicationstrategiespromotingboth brandandproduct value.Role involvinginternationalcollaboration acrossEMEA and US withinIntel andwith industrypartners. July2001 – May 2006: EMEA PR – MobilityPR Manager,Central EMEA PR Team. • EMEA PR coordination andcommunicationstrategy focussedonpersonal mobile technology. • Creative consumercommunicationprogrammeswithemphasisonlifestyle experiences. • Strategyand coordination of EMEA launcheventsforground-breakingmobiletechnology. • Positioningof mobile technologyasastrategicassetfor business audiences. July1999 – June 2001: EMEA PR – Enterprise PR Manager,Central EMEA PR Team.  EMEA leadforenterprise PRwithinthe Central PRteam, targetingITandbusinessaudiences.  PositioningandmediastrategyacrossEMEA for technologyaimedatbusinesscustomers.  Mediastrategyand coordinationforbusiness technologylaunches ACHIEVEMENTS Brand collaborationwith RedBull:Drove a successful brandcollaborationand integratedmediacampaignat international level withRedBull,highlightingthe role of technologyinextreme sportsandinthe entertainment sector. Resultsincludedhitsin prominentmediaacrossFrance,Germany,SpainandItaly,withcoverage in major national dailies(El Pais,El Mundo,La Repubblica) andintopblogs,totalling28M(online readership)and600K (coverage views). Jointlaunchwith TAG Heuer: drove EMEA mediaprogramme forthe global launchthe firstIntel-poweredTagHeuer smartwatchthrougha mediaeventstagedinNew York. Prominent, wide-distributiontitles andbroadcastmedia, national dailies andlifestyle magazinescoveredthe news - includingthe Telegraph,the Guardian,Handelsblatt, Welt,Wired,Stuff andGisbertL.Brunner,the most respectedwatchjournalistinGermany. Mediapartnershipwith Royal Shakespeare Company: crafteda global communicationplatform inpartnershipwith the Royal Shakespeare Company,highlightingthe role of technologyinadaptingtheatre forthe 21st century audience. Alignedinternational stakeholdersforaglobal medialaunch, includingprestigious mediaoutletslikethe NewYorkerand the NewYork Times,the BBCand TF1 (Frenchnational TV channel).The launchproducedglobal coverage – from UK to China,acrossboth traditional anddigital media. (https://www.theguardian.com/stage/2016/sep/12/royal-shakespeare-company--rsc-live-motion-capture-intel- imaginarium-studios-tempest). Neo-careeristthoughtleadershipcampaign:workedincollaborationwiththe Future Laboratoryonaninspirational, forward-looking,brand-leadershipcampaign analyzingemergingtrendsinthe employmentlandscape andthe role of technologyinthe evolutionof the careermarket. Contentcreation for Intel IQ website: indulgedapersonal passionforwritingby creatingcontenttopopulate Intel’s global IQwebsite,describingexperiential use of technologyacrossdifferentareasof interest –fromfashionto sportsand seasonal themes: https://iq.intel.co.uk/from-erika-with-style-the-digital-tablet-diaries/ and https://iq.intel.co.uk/author/orietta-sutherberry/
  3. 3. ButterflyDress Tour: ideatedanddrove the implementationof aEuropeantour across France,SpainandItaly to showcase the latestwearable technologyincollaborationwith innovative fashiondesigners.The one weekactivity was producedona modestbudgetanddeliveredsolid results:208M (online readership),941K(estimatedcoverage views),117K(social shares). Global MessagingHub: setup a virtual collaborationhubtocoordinate a global effortondevelopingandaligning messagingforfirst-timetechnologyadopters. INTERESTS • Interestsincludethe arts,cinema,reading,travel andcooking.Motherof two withadynamiclifestyle. Devotingtime tocooking,keepingfitandkeepingin touchwithfriends.

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