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2022 Market-Comms Credential : Communication Consultant / PR Agency

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Market-Comms is strategic communication agency at Bangkok, Thailand, with the skill set and client base of global agency. Establishing over a decade ago, today Market-Comms is well-known as communication maven by international and local corporations.

We provide tailer-made communication with a comprehensive range of professional communication services including Public Relations | Digital Communication | Issue and Crisis Communication | Brand – Market -Consumer Research | Conference and Training.

Please see more information at www.market-comms.co.th

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2022 Market-Comms Credential : Communication Consultant / PR Agency

  1. 1. CORPORATE CREDENTIAL
  2. 2. Since 2002, Market-Comms, Strategic Communication Consultancy, has thrived towards a strategic marketing communications agency for delivering the best support to all kind of businesses in Thailand.
  3. 3. OUR SERVICES • Public Relations: Strategic Brand Positioning | Brand and Product Launches | Corporate Communication | Corporate Social Responsibility | Communication Master Plan • Digital Communication: Digital Branding | Social Listening | Social Media Management | Content Marketing | SEO & Website Analytics | Influencer Management • Issue and Crisis Management: Crisis and Reputation Management | Issue Management | Lobbying | Media Relations | Journalist Program • Brand, Market, Consumer Research: Brand Research | Market Research | Consumer Research | Social Research | Online Research • Conference and Training: Media Training | Thought Leadership Coaching | Personality and Manners Coaching | Conference and Training Events
  4. 4. INDUSTRY EXPERT
  5. 5. INDUSTRY EXPERT •Agriculture •Education •Government Campaign •Healthcare •Hospitality •Mining and Energy •Products & Services •Trade and Exhibition Shows
  6. 6. SOME OF CLIENTS
  7. 7. AGRICULTURE
  8. 8. EDUCATION
  9. 9. ENERGY & MINING
  10. 10. GOVERNMENT CAMPAIGN
  11. 11. HEALTHCARE
  12. 12. HOSPITALITY
  13. 13. PRODUCTS & SERVICES
  14. 14. TRADE & EXHIBITION SHOWS
  15. 15. THE SHOWCASE
  16. 16. ALLERGAN Allergan are a global pharmaceutical leader focused on developing, manufacturing and commercializing branded pharmaceutical, device, biologic, surgical and regenerative medicine products for patients around the world. One of the portfolio of leading brands and best-in-class products is medical aesthetics, as known as BOTOX. Market-Comms provided strategic communication continuously during 2005-2010 to delivering BRAND AWARENESS AND KNOWLEDGE for BOTOX MASTER PLAN BRAND COMMUNICATION
  17. 17. ALLERGAN • Tactics • Press releases • Media briefings • Health and Beauty party • Health and Beauty fair • Results • Sale volume up to 160% • >50 Clinics and hospital request for BOTOX brand as new customers • Patients ask for BOTOX • What We Do • Strategic communication plan and execution for 5 years consecutive. • Key Strategies • Re-image of BOTOX • Create brand experience • Create loyalty stakeholders’ program
  18. 18. RATTANAKOSIN EXHIBITION HALL owned by CROWN PROPERTY BUREAU Rattnakosin exhibition hall represents a momentous milestone in which a wide range of invaluable, historical accounts on Rattanakosin era are properly compiled and maintained in such a never-before-seen fashion whilst availing itself of modern, realistic state-of-the-art multimedia technologies that have proven of great service to its museum but for the first time in Kingdom of Thailand. Market-Comms provided strategic communication continuously during 2009-2014 to delivering BRAND AWARENESS AND KNOWLEDGE FOR LOCAL AND INTERNATIONAL VISITORS. MASTER PLAN BRAND COMMUNICATION
  19. 19. RATTANAKOSIN EXHIBITION HALL • Tactics • Press releases • Media briefings • Press tours • Press conference • Partners’ meeting and conference • Results • Fully booked • PR Value >35Million Baht a year • What We Do • Strategic communication plan and execution for 5 years consecutive. • Key Strategies • New destination as the pride of Thailand's artistic and cultural legacies of the Rattanakosin Era • Amusement museum and learning centre • Create brand experience • Create the business partners’ program
  20. 20. ROYAL FLORA RATCHAPHUEK hosted by MINISTRY OF AGRICULTURE COOPERATIVES The International Horticultural Exposition or known as the Royal Flora Ratchaphruek Fair is aimed to mark and celebrate the three auspicious occasions - HM King Bhumibol Adulyadej’s 84th birthday anniversary in 2011, Queen Sirikit’s 80th birthday anniversary and Crown Prince Maha Vajiralongkorn’s 60 birthday anniversary in 2012. Market-Comms provided strategic communication campaign to delivering BRAND AWARENESS AND KNOWLEDGE FOR LOCAL AND INTERNATIONAL VISITORS. MASTER PLAN BRAND COMMUNICATION
  21. 21. ROYAL FLORA RATCHAPHUEK • Tactics • Press releases • Media briefings • Press tours • Press conference • Media Roadshow • Results • Visitors >2Million tickets • PR Value >50Million Baht a year • What We Do • Strategic communication campaign for local and international visitors. • Key Strategies • Highlight of the event • New world class attraction • Create brand experience • Create the business partners’ program
  22. 22. CHULALONGKORN UNIVERSITY Chulalongkorn University, the oldest and most prestigious university in Thailand, has maintained the reputation for academic excellence and has been the pillar of the kingdom ever since 1917. Market-Comms provided strategic communication to delivering BRAND KNOWLEDGE AND STRENGTHEN THE BRAND REPUTATION for 3 years, 2013-2015. BRAND REFRESHMENT
  23. 23. CHULALONGKORN UNIVERSITY • Tactics • Press releases • Group interviews • Press tours • Press conference • Results • PR Value >35Million Baht a year • Potential viewers >100Million • What We Do • Strategic communication plan and execution for 3 years consecutive. • Key Strategies • Refreshing the brand • Raising the executives’ profiles • Promote the new researches • Issue management • Launch the CSR campaigns
  24. 24. TONGKAH HARBOUR PLC Tongkah is a leading organisation in mineral resources and real estate industry. Market-Comms provided strategic communication to MANAGING THE BRAND REHABILITATION for 3 years, 2015-2017 ISSUE AND CRISIS COMMUNICATION
  25. 25. TONGKAH HARBOUR PLC • What We Do • Strategic communication plan and execution for 3 years consecutive. • Key Strategies • Refreshing the brand • Raising the executives’ profiles • Financial communication • Issue and Crisis management • Launch the CSR campaigns • Tactics • Press releases • Group interviews • Press conference • Media Roadshow • Results • Completed the capital increase and restore the brand credibility • PR Value >25Million Baht a year
  26. 26. BETAGRO BETAGRO is a leading group of companies in the integrated agricultural and food industry. Its core businesses include agriculture, food processing, livestock development, complemented by a host of diverse initiatives. Market-Comms provided strategic communication to delivering BRAND AWARENESS AND SPORT MARKETING for 2 years, 2016-2017 SPORT MARKETING
  27. 27. BETAGRO • What We Do • Strategic brand event and execution for 2 years consecutive. • Key Strategies • Promote the world class brand ambassador • Raising the brand purpose • Launch the CSR campaigns • Tactics • Press releases • Press conference • Media roadshow • Results • PR Value >20Million Baht a year • Potential viewers >100Million
  28. 28. HORECA SQUARE HORECA Square B2B Shopping Center, the First HORECA business landmark in Thailand and the largest in ASEAN, is a comprehensive service center for SMEs and startup entrepreneurs in hotels, restaurants, cafes, bakeries and catering businesses. Market-Comms provided strategic communication to delivering BRAND AWARENESS for 2 years, 2016-2017 MASTER PLAN BRAND COMMUNICATION
  29. 29. HORECA SQUARE • What We Do • Strategic communication and execution for 2 years consecutive. • Key Strategies • Promote as the First HORECA business landmark in Thailand and the largest in ASEAN • Raising the executives’ profile • B2B communication • Tactics • Press releases • Press conferences • Brand events • Results • PR Value >25Million Baht a year • Potential viewers >100Million
  30. 30. FESPA ASIA / ASIA PRINT EXPO FESPA ASIA is ASEAN's largest speciality print exhibition for screen, digital and textile print solutions. Market-Comms provided strategic communication during 2016-2020 to delivering BRAND AWARENESS AND REBRANDING EVENT MASTER PLAN BRAND COMMUNICATION
  31. 31. FESPA ASIA / ASIA PRINT EXPO • What We Do • Strategic communication and execution for 3 years consecutive. • Key Strategies • Promote as the largest platform for printing and textile industry in Thailand and ASEAN • Raising the exhibitors’ profile • B2B communication • Tactics • Press releases • Exclusive Interviews • Press conferences • Results • PR Value >30Million Baht a year • Potential viewers >150Million
  32. 32. SYNGENTA Syngenta is a leading science-based agtech company. We help millions of farmers around the world to grow safe and nutritious food, while taking care of the planet. Market-Comms provided strategic communication during 2018-2021 to delivering BRAND AWARENESS AND CSR CAMPAIGN MASTER PLAN BRAND COMMUNICATION
  33. 33. SYNGENTA • What We Do • Strategic communication and execution for 4 years consecutive. • Key Strategies • Promote the good growth plan policy • Raising the executive’ s profile • Promote the SYNGENTA farmers’ project • Tactics • Press releases • Exclusive interviews • Group interviews • Press conferences • Press tour • Results • PR Value >100Million Baht a year • Potential viewers >150Million
  34. 34. Print Media : Power Network Col. Inch : 60 Circulation : 30,000 Date : 16 Oct 2018 Section : CSR Ad Rate (THB) : 900 Ad Value : 54,000 PR Value (THB) : 162,000
  35. 35. PUBG Mobile PUBG MOBILE is a Battle Royale mobile game created independently by Lightspeed & Quantum Studios of Tencent Game, officially licensed by PLAYERUNKNOWN’S BATTLEGROUNDS. Market-Comms provided brand event and execution in the year 2019 to delivering BRAND AWARENESS AND ACTIVATION MASTER PLAN BRAND COMMUNICATION
  36. 36. PUBG Mobile • What We Do • Brand communication for PUBG Mobile Club Open 2019. • Key Strategies • World game event • Surreal battle event and fun journey • Create brand experience • Tactics • Press releases • Press conferences • Results • PR Value >3 Million Baht a year • Potential viewers >5Million
  37. 37. MEDIA RELATIONS
  38. 38. MARKETING SECTION
  39. 39. BUSINESS & INDUSTRY SECTION
  40. 40. EDUCATION SECTION
  41. 41. TRAVEL SECTION
  42. 42. LIFESTYLE SECTION
  43. 43. AGRICULTURE SECTION
  44. 44. COMMUNICATION TRAINING A>PR™ Seminar and Training, a division of Market-Comms Co.,Ltd, has specialized in Seminar and Training services since 2004. A>PR™ strongly concentrates on contents of The Communication Arts and Marketing Management.
  45. 45. • A>PR™ is the seminar and training consultant who run the seminar and training on foundation of clients’ requirement and reflect the contemporary issues, on-going concerns, of the industry, market sector, concerned. From this A>PR™ experiences, seminar and training agenda is formulated and provided uniquely and exclusively that meets your satisfaction and organization goal. • A>PR™ provides the most valuable in-house and public training for the private and public sector.
  46. 46. A>PR™ Clients Retail Business • MBK • Central • Robinson • The Mall Group • Seacon Square • Etc. Healthcare Business • Bangkok Hospital • Nontavej Hospital • Smitivej Hospital • BNH Hospital • Siriraj Hospital • Churarat Hospital • Etc. Financial Busines • Kasikorn bank • Bank of Thailand • Oamsin Bank • KrungthaiBank • Bangkok Bank • Thai Military Bank • Etc. Education Business • Bangkok University • Sripathum University • Rangsit University • Ramkamhang University • Burapa University • Etc. Public Company • Easy Buy • Bangchak Petroleum • Banpu • EGCO • TOT • CAT Telecom • Etc. Government Sector • SME institution • National Housing Authority • The Crown Property Bureau • The Institute of Public Relations • Etc.
  47. 47. A>PR™ Clients Company Limited • True Vision • Kawasaki Motors • Mitsubishi Motors • Toyota Motors • American Standard • Finansa Insurance • Bangkok Insurance • Epson • Canon • Red Bull • Internet Thailand • Aberdeen • Etc. Hotel Business • Novotel • Kosa Holding • Patong Bay Garden • Cape Panwa • Kata Thani • DMA Hotel • Etc. Medical Business • Sanofi • Phizer • Roche • Wyeth • Abbot • Biopharm • Etc.
  48. 48. Thank you CONTACT : Sarawut Burapapat CEO and Founder MOB : +668571 0071 EMAIL : sarawut@market-comms.co.th Website : www.market-comms.co.th Down town Office : 17th Floor, 55 Wave Place Building Wireless Road Lumpini Pathumwan Bangkok 10330 Tel: +662 106 7796 Fax: +662 575 2418 Head Office : 12/123 Visionville 5 Soi Samakki 34 Samakki Road Tha-Sai Muang Nonthaburi 11000 Thailand Tel: +662 575 2415-7 Fax: +662 575 2418 68

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