1. ANNA NICHOLAS
First Floor Flat, 93 Gloucester Avenue, LONDON, NW1 8LB
Mobile: 0795 057 2614 Email: annanicholas123@gmail.com
PERSONAL PROFILE
Degree educated marketing professional experienced in Category Management. Experience
gained in FMCG (NESTLE UK) and magazine publishing (TIME INC. UK)
KEY SKILLS
 Category management: Market overviews, range management and merchandising
 Project management: Category partnerships, category Insight projects
 Account management: Managed / worked with – JS, Asda, Tesco, One Stop, Aldi, BP, WHS
 Analysis: Produced actionable insight on the category, retailer, shopper and consumer
 Data management: - EPoS, Wholesale, Nectar, Nielsen, Dunnhumby, IGD, Mintel, ABC data
 Training / communication: Trained and guided new recruits in category management
TIME INC UK April 2003 – March 2015
Britain’s leading publisher of print and digital magazine content. Magazines include Marie Claire, Look,
In Style, Woman, NME, TV Times, Inside Soap, Horse and Hound, Ideal Home and Now.
Category Manager - magazines
The Focus of this role is the management and delivery of project work for the magazine category in:
Sainsburys, One Stop and BP whilst also providing a consultancy service for WHSmith.The role also
involves direct line management for a category analyst, working on these partnerships. Key focus:
Insight, range and space management.
 Successfully managed insight, ranging and merchandising projects for the magazine category in
Sainsburys, One stop and BP, growing the business for both the retailers and publishers.
 Provided account management for Sainsburys, BP and One Stop, through the development of strong
client relationships with employees across multiple departments.
 Produced actionable insight relating to consumer behaviour and category performance to address
range and merchandising issues. Data used includes EPoS, Nectar, IRI, Nielsen, mintel and
bespoke data.
 Managed the album and sticker business for Sainsburys, resulting in significant growth for both
Sainsburys and the publisher.
 Regularly participated in circulation and retail meetings to advise on business arguments necessary
to secure listing increases at retail and improved shelf placement.
 Participated in In-Store theatre and promotional initiatives resulting in positive sales uplifts.
 Managed and trained direct report whilst also training new team members.
Category Analyst - magazines
The primary focus of this role is the delivery of the WHSmith Travel and WHS High Street Category
Partnership. This involves working closely with our client to help grow their business through our
category expertise. Key focus: insight and range and space management.
 Produced detailed market and retail overviews
 Recommended optimum product assortments and display solutions for our client’s retail estate.
 Produced store specific planograms for 400+ stores whilst managing the ongoing refit process.
 Compiled detailed corporate documents to brief our client’s stores on range review implementation.
 Produced regular reporting to monitor the client’s performance.
 Produced ad hoc projects for circulation and publishing, focusing on consumer/shopper trends.
Space and Range Analyst - magazines
 Provided timely and effective range and space support on behalf of the Time Inc. UK portfolio.
 Identified and communicated range opportunities through effective analysis of retail agreements.
 Worked with the circulation and retail teams to develop the internal range & space planning process.

2. NESTLE UK LTD September 1996 - Feb 2002
Market leading food and drinks manufacturer
Assistant Category Channel Manager - Nestle UK Ltd January 2001 – February 2002
Management of the data reporting process and promotions whilst providing analysis and category
support.
 Devised reports to highlight key information necessary for category meetings.
 Provided NAM’s with promotional return on investment.
 Produced and presented ad-hoc market analysis to category team.
Category Researcher - Nestle UK Ltd September 1999 - January 2001
Provided continuous market information and ad-hoc analysis whilst supporting the analyst manager.
 Developed, updated and presented category health checks to provide category insight.
 Participated in new product development groups focusing on brand extensions.
 Produced monthly, detailed, market summaries focusing on the category, brand and retailers.
 Provided ad-hoc category analysis to address specific brand issues.
Merchandising Executive - Nestle UK Ltd July 1997 – September 1999
produced category projects specific to major multiple retailers focusing on market overviews, range
and merchandising advice
 Responsible for creating and maintaining strong category relationships between Nestle and retail.
 Produced and presented category ranging projects resulting in an increase in listings and an
improvement in positioning and space of Nestle products within the major grocery multiples.
 Led space planning initiatives and created merchandising plans.
 Produced market trends presentations for senior management.
 Trained new recruits in the disciplines of ranging and merchandising.
Trade Marketing Assistant – Nestle UK Ltd September 1996 – June 1997
Assisted trade marketing teams with reporting and ad hoc projects relating to retail and market trends
 Designed, researched and created beverage category intranet site.
 Produced business support documents on competitors and retailer profiles.
 Produced sales reports for national account managers.
IKEA LTD September 1992 – August 1994
Admin/Customer Services Clerk
Co-coordinated the bespoke sofa process - interface between sales, manufacturers, delivery and repairs.
EDUCATION
Sussex University. September 1994–July 1998
BA Hons Degree (Business Studies)
(Completed final year part-time over two years whilst working at Nestle)
Purley Sixth Form College, Old Coulsdon September 1990 - June 1992
A Levels, Art & Design, Sociology (higher level)
SKILLS
Technical: MS Office (Excel & PowerPoint Advanced Level), Galleria Merchandising software, Industry
specific analysis systems & databases.
Training: 'Introduction to Grocery Business' 'Effective Presentations' 'Introduction to Category
Management' 'Advanced presentation' 'Project Management'‘Train the Trainer’ ‘The life of a publisher’
PERSONAL
Nationality: British Interest: Travel, theatre, music, art & design, reading
References: available on request