1. DANIELLE LEJEUNE lejeune.danielle@gmail.com
30 School Street Tilton, New Hampshire 03276 (603) 277-0124
MARKETING / LUXURY CONSUMER GOODS / HUMAN RESOURCES
Driving Revenues, Growth, Performance and Profitability
PROFILE and QUALIFICATIONS
Extensive theoretical knowledge of International Marketing, Consumer Behaviour, Marketing Communications, Policy
Development and Human Resources. Seasoned in capturing business opportunities, improving operational performance,
reducing costs, adapting to challenges and overcoming obstacles. Creative in conceiving strategies and executing plans. Solid
business acumen, including financial management, gained through education and work experience. Self-motivated, persistent,
analytical, results-focused and flexible, with strong interpersonal and communication skills.
- Consumer Goods (Luxury)
- Wholesale (B2B) and Retail (B2C) Marketing
- Project Management Lead
- System and Process Improvement
- Change and Conflict Management
- Regional/National Email Marketing Campaigns
 Regional Radio Campaigns
 Team Building and Coaching
 Client and People Management
 Written and Verbal Communications
PROFESSIONAL EXPERIENCE
Rare Essentials - New York, New York and Hanover, New Hampshire April 2014 to Present
Luxury Buyer and Assistant Manager
 Buyer responsibilities for multiple location Luxury Goods Retailer.
 Research global fashion markets to increase quality of goods and gross profit margins.
- Contributed to increase in yearly sales from $1.2 in 2014 to $1.5 million in year 2015.
 Develop strong relationships with key domestic accounts such as Nicole Miller, Lafayette 148, MaxMara and Milly and
multiple high-end European Vendors such as Ted Baker, D'Exterior, Fabiana Filippi, Yoana Barachi and Saint James.
- Italian Trade 2014 Commission Award recipient for strongest representation of Italian Goods in U.S.
- Negotiate with multiple vendors for exclusives, off-price and markdown dollars maintaining margins and YTD sales.
- Analyze and project sales and stock levels.
 Due diligence and implementation plan for Rare Essentials e-commerce website.
 Working directly with Personal Stylists for Clients managing end-to-end results for customized shopping experience.
UniFirst Corporation - Lebanon, New Hampshire and Central Vermont September 2013 to April 2014
Corporate Sales
 Negotiated 5 year Business to Business (B2B) uniform contracts with municipalities, corporations, restaurants and small
businesses such as Hospitals, City of Montpelier, Vermont Castings and Napa Auto Parts.
- Contributed to #1 ranked Unifirst U.S. Sales Team for gross sales.
- Developed and maintained contract sales relationships within central Vermont territory.
- Consistently achieved MTD and YTD monthly sales quota resulting.
 Board Certified sales trained.
A Meeting Place - Institute for Brain Potential - Haddonfield, New Jersey August 2012 to February 2014
Onsite Coordinator
 Coordinated continuing education seminars and conferences throughout the Continental U.S., targeting Health Care
Professionals to obtain Credentials and Units to maintain licensing status..
 Responsible for end-to-end set up and function of the seminar venue:
- Orchestration of venue space/booth
- Organization of marketing collateral including educational materials; books, tests, CD's.
- Supervised the registration of guests for proper scheduling, meeting times and proper educational syllabus..
- Liaison between the speaker and the venue to ensure proper seminar/conference event ran as per contracted
agreement.
- Distributed certificates to all Heath Care Professionals upon completion of course work.
JuliAna Boutique - New York, New York and Hanover, New Hampshire October 2010 to June 2012
Luxury Buyer - Planning - Merchandiser and Store Manager
 Increased store sales through effective buying, merchandising and comprehensive staff training.
- Created and implemented promotional policies and strategies which directly accounted for increased sales volume.
- Developed scripts and copy and hosted weekly advertising campaigns for Regional and National radio spots.
- Attended seasonal fashion week in NYC to create and maintain strong relationships with current vendors.
- Identified the need for and following through on, inventory replenishment and close-out buying.
- Impacted sales through developing eye-catching merchandise displays with strategic product placement.
- Provided customer service and staff leadership through Vendor specific, instructor lead and soft-skill B2C trainings.

2. DANIELLE LEJEUNE PAGE TWO
PROFESSIONAL EXPERIENCE (continued)
The Canoe Club - Hanover, New Hampshire January 2009 to August 2010
Front of House Manager
 Responsible for human resource management of approximately 40 staff members, which included hiring, training and
evaluating performance, administering health plans, scheduling.
- Provided ongoing training on product knowledge, customer service, and sales techniques.
 Created, priced and maintained a new extensive wine list which received the Wine Spectator 2009’s Wine Goblet Award.
 Monitored wine sales to change list accordingly.
 Sourced wine vendors and negotiated inventory costs to orchestrate recipe/menu development based on trends and
seasonal considerations.
 Created, organized and promoted several successful wine tastings pairing regional wines (e.g., Spanish) with
complimentary food pairings.
 Coordinated all restaurant events and functions, interacted with event contact, created menus. to suit guests’ requests and
budget constraints, directed events and monitored flow, staffing and billing.
 Conducted liquor and wine monthly inventory.
 Coordinated and managed offsite catering events for more than 150 guests.
 Oversaw front of house daily operations of the establishment (greeting guests, hosting, assuring customer relations, liaison
between kitchen and guest).
Mosaic Social Dining Lounge - Halifax, Nova Scotia September 2007 to October 2008
Front of House Manager
 Directed sales and profitability for one of Canada’s top ten new restaurants (Where Magazine 2007) specializing in
International Eclectic Cuisine.
 Created, organized and promoted successful product launch events for Absolut Vodka, Bacardi Rum and Belvedere
Vodka.
 Responsible for profit/loss through standardization of portions and implementation of labor cost controls.
 Prepared daily and weekly transaction reports, month-end financial documentation, and bi-weekly payroll.
 Responsible for Hire-to-Retire Human Resource Management of 24 Associates (staffing, training, scheduling, payroll, and
benefit administration).
PROFESSIONAL / TECHNICAL SKILLS
- Unifirst Corporate Sales Training
- Sales Logics Software
- Point of Sale (POS) Systems: Retail Star / Aloha
 Windows and Mac OS
 Microsoft Office Suite
 Social Media Enterprise
EDUCATION
Saint Mary’s University - Halifax, Nova Scotia June 2007
Major: Marketing - Bachelors of Commerce (BS)
Minor: Psychology
Certification: Human Resource Management
- Member: SMU Commerce Society
Sample Projects:
- Evaluated the training and benefits program for a technical and securities company and recommended optimal training
procedures (received an A+ for this major project).
- Evaluated compensation for positions and the factors that influenced compensation for the Ritz Carlton hotel chain.
- Developed and branded a consumable product, conducted product placement testing, identified niche market, and
developed an advertising campaign and marketing strategy (clothing, video, print, and audio advertisements).
LEADERSHIP / ACTIVITIES / VOLUNTEERISM
Dana Farber Cancer Marathon - Boston, Massachusetts June 2015 to Present
Team Leader
 Organizing team and raising $3000, to go towards cancer research.
Upper Valley Humane Society - Enfield, New Hampshire September 2012 to Present
Volunteer
The Prouty - Hanover, New Hampshire July 2014
Check Point Volunteer
 Worked at the Half Way Marathon checkpoint Coordinator.
 Completed the half-marathon.
Field Hockey Coach - Lebanon, New Hampshire May 2012 to October 2012
 Assistant Coach of girls under 12 years old field hockey team.