Social listening creates organizational opportunities

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Social listening and engagement can become a valuable resource for your university. By tapping into what is being said about your university and engaging with constituents in their preferred channels, you can better manage your brand and develop innovative business, research, and educational practices. Join this session to learn how Ryerson University tags tweets to manage the student lifecycle and communications strategy; and to learn how Clemson University students use the Social Media Listening Center with Radian6 to gain critical thinking, research, analysis and reporting skills that are helping them secure coveted summer internships and, after graduation, job offers they are excited to accept.

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Social listening creates organizational opportunities

  1. 1. Social Listening Creates Organizational Opportunities
  2. 2. Barbara Weaver Deputy Director CyberInfrastructure Technology Integration Clemson University @Clemson_Listens @BarbaraWeaverCU
  3. 3. Clemson University, South Carolina • Founded in 1889 • Blue Ridge foothills, lakes, forests • Dedicated to research, teaching and service • Undergraduate students—16,562 • Graduate students—4,206 • Ranked 21st best national public university by U.S. News & World Report
  4. 4. Learning to Listen at Clemson University First Last Name Title February 23, 2012 – The ribbon cutting to open the SMLC in Sirrine Hall: Allison Dew (Dell), Jim Bottum (CU CIO), Ed Sullivan (Radian6), Jim Barker (President, CU)
  5. 5. First Year Results • Creative Inquiry in management, psychology, comm studies • Courses in management, English, comm studies • Presentations for about 20 internal and 40 external audiences-such as Cessna • 2012 Innovation in Education Award
  6. 6. Enough Demand for a Second Location September 6, 2013– The digital ribbon cutting to open the SMLC in Daniel Hall
  7. 7. Year Two Results • Social Analytics Institute – Jason Thatcher • Several Federally-funded grants • Three busy undergraduate interns • Project deliverables for clients • Training and overviews • More Creative Inquiry and classes • Partners: Colleges of BBS and AAH, Dept of Parks, Recreation and Tourism Management Creative Inquiry
  8. 8. Kyle Osler Senior in Marketing SMLC Intern Clemson University @Clemson_Listens
  9. 9. Intern Success Stories • Jordan Dowd – Cessna permanent position (Wichita, KS) • Wallace Mack – Ogilvy summer internship in (NYC, NY) • Kyle Osler – Michelin summer internship North America Headquarters (Greenville, SC)
  10. 10. Example Student Projects • KEMET • Sophomore Elizabeth Whittaker (cyber bullying) • World Bank, National Parks Service, & PRTM – Biodiversity, Tigers 4 Tigers, Open Parks Network, Cape Hatteras • Matthew Cook, data analyst – Backstreets Pub and Grill
  11. 11. Student Government and Admissions #ClemsonNeeds #TigerTownBound
  12. 12. @PRETTYGOODREAD  @DYNAMYK     THE  DIGITAL  HANDOFF   OPTIMIZING  THE  STUDENT  LIFE  CYCLE  ONLINE  
  13. 13. ABOUT  US  
  14. 14. THIS  IS  RYERSON  
  15. 15. HERE’S  THE  THING  
  16. 16. Ryerson   Student  Life     Orienta2on   Admissions   Alumni   Rela2ons   Academic   Programs   A  FRAGMENTED  EXPERIENCE  
  17. 17. WHOAH  “CONGRATS”   “WELCOME”   “SIGN  UP”   “ATTEND”   “JOIN  US”   PARALYSIS  
  18. 18. WHAT  WE  DID  
  19. 19. CURRENT  STUDENTS  
  20. 20. STEERING  COMMITTEE  
  21. 21. STEERING   COMMITTEE   ADMISSIONS   STUDENT  LIFE   ORIENTATION   RYERSON   ALUMNI   RELATIONS   ACADEMIC   PROGRAMS   IMPROVED  COLLABORATION  
  22. 22. THE  PERFECT  DASHBOARD  
  23. 23. THE  DIGITAL  HANDOFF  TEAM  
  24. 24. RESULTS  
  25. 25. RECRUITING  NEW  MEMBERS   ADMISSIONS   ORIENTATION   ALUMNI   STUDENT   LIFE  
  26. 26. MEASURE  EVERYTHING  
  27. 27. TAKE  AWAYS   ●  CONTINUED  USE  OF  SOCIAL   MEDIA  AS  MEANS  TO   RECRUITMENT   ●  THANKS  TO  CAMPAIGNS,   SUCCESSFULLY  BUILT  FAN  BASE   AND  CREATED  SENSE  OF   COMMUNITY   ●  RECOGNIZED  NEED  TO  KEEP   THEM  ENGAGED  AS  THEY  MOVE   THROUGH  CYCLE  TO  BECOME   CURRENT  STUDENTS   ●  CONGRATS  VIDEO  
  28. 28. TAKE  AWAYS   ●  CONTINUED  USE  OF  SOCIAL   MEDIA  AS  MEANS  TO   RECRUITMENT   ●  THANKS  TO  CAMPAIGNS,   SUCCESSFULLY  BUILT  FAN  BASE   AND  CREATED  SENSE  OF   COMMUNITY   ●  RECOGNIZED  NEED  TO  KEEP   THEM  ENGAGED  AS  THEY  MOVE   THROUGH  CYCLE  TO  BECOME   CURRENT  STUDENTS   ●  CONGRATS  VIDEO  
  29. 29. @PRETTYGOODREAD  @DYNAMYK     QUESTIONS?  THANKS!  

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