The document discusses the social environment of business and its key components and influences. It defines social environment as the social and cultural factors beyond a business's control that influence it, such as attitudes towards work, family systems, caste systems, religion, education, and customs. It notes that culture, which includes traditions and lifestyles, shapes beliefs and preferences. The social environment contains social institutions like family and education systems, as well as social values and attitudes. Factors like education, culture, and urbanization affect social attitudes. Finally, it outlines how the social environment impacts business in areas like products, work attitudes, ethics, and consumer preferences.

1. S H I F A L I G A R G
M B A
N C C E
Social Environment of business

2. Meaning
 It refers to influence exercised by certain social and
cultural factors which are beyond the control of business
unit.
Such factors are:
 Attitude of people towards work
 Family system
 Caste system
 Religion
 Education
 Marriage , habits, languages
 Urbanisation , customs ,traditions ,social trends ,ethics ,
responsibilty etc.

3.  Socio-cultural environment is the interaction of
social environment with cultural environment.
 Culture affects society. It affects all components of
social environment.
 eg: Advancement of education on casteism , lifestyle
, level of income, role of women in society.
 Education has promoted urbanisation.

4. Culture
 It include traditions, customs, preferences, habits,
attitudes ,values ,lifestyle , status of women aged etc.
 it is a total lifestyle of people.
 features:
It develops from interaction among human beings in
society
It passes from generation to generation
It doesn’t change in short run
It is influenced by family system and society in which
one lives.
It shapes human beliefs,preferences,lifestyle.

5. Components of social environment
 Social institutions and systems:
Social institutions refers to network of social
relationships which are created among human
beings when they interact with each other.
Social systems: interaction of different persons in the
society create a pattern.
 Social values and attitudes :It refers to beliefs
regarding what is right and what is wrong.

6. Social institutions and systems
 family system
 caste system
 religion
 Marriage
 Education

7. Social values and attitudes
 Social values: It refers to beliefs regarding what is
right and what is wrong.
It includes moral principles and code of ethics,value
system.
 Attitude: refers to how a person look at different
things , how he perceive the things in a given
situation.
 Eg: Japanese are hard working and have positive
attitude.
 People of Bihar and UP have poor attitude towards
work.

8. Factors affecting social attitudes and values
 education
 culture: includes belief, morals , customs ,habits,
lifestyle etc.
 Urbanisation
 business ethics
 Development of rural areas
 Customs and traditions
 Caste system
 Religion
 Family size and system

9. Effects of social environment on business
 culture determines goods and services
 culture determines attitude to work
 culture and global business
 education and business
 religion and business
 ethics and business
 marriage and business
 family system and business
 Languages and barriers
 consumer tastes, preferences and habits

10. Thank You