2. Definition
According to Robert Dubin: “Motivation
is the complex forces starting & keeping a
person at work in an organization.
Motivation is something that moves the
person at work in an organization.
Motivation is something that moves the
person to action and continues him in the
course of action already initiated”.
3. OBJECTIVES OF MOTIVATION
The major objectives of motivation in the organization are;
1. Increase the willingness to do the job.
2. Increase performance
3. Increase retention
4. Increase job satisfaction
5. Supervisor and manager role
6. Attainment of goal
7. Increase loyalty
8. Good image
