motivation chapter b.com

1. MOTIVATION
SYLLABUS:
MOTIVATION:DEFINATION,
IMPORTANCE,TYPES OF MOTIVATION,
MOTIVATION PRINCIPLES.

2. INTRODUCTION
 1. ORDER BASIS
 2. DIRECTION BASIS
 3. MOTIVATION BASIS
 1.Through power and authority, owner allot duties,
entrust responsibilities to employees.
 Employee sacrifice hear their like- dislike, interest, etc.
 2. manager provide direction to subordinate.
 Manager don’t use authority, he guide and direct
employee.
 3. manager use parental manner and adopt fatherly
approach. Employee suggestion, address objection &
properly motivated them.

3. MEANING,DEFINATION,CONCEPT
 VIRGRIL.K.RONALD : “Motivation Is An Activity Of
Stimulating Employee To Perform The Work As Per The
Desires Of The Management”
 SALEY: “ Motivation Means An Effective Desires Or Wish
Directed Towards The Achievement Of The Desired Goal”
 Jucius “ Motivation is an activity directed to stimulate others
or oneself towards performing and accomplishing [do]
one’s task”
 Morgan “ Motivation is a directed behaviour towards the
achievement of internal desires and the satisfaction of the
objectives”.
 Dr George Terry “ Motivation is the internal desire lying within
a person which stimulates [motivate] him to take effective
steps”.

4. CHARACTERISTICS OF MOTIVATION
1. MOTIVATION NEED BASE:
 Man Is flexile and dynamic animal.
 He can not live with out any needs and desire.
 The stronger the urge to satisfy the need, the stronger will be
the level of motivation.
 Satisfied needs cannot stimulate behaviour.

5. MOTIVATION IS VARIOUS TYPES
 Recognition for work
 Internal satisfaction
 Loyalty towards employee
 Ideal work condition
 Safeguarding job
 High level of work efficiency
 Individual development with group development

6. MOTIVATION IS FLUCTUATING
 Needs are changing and never static.
 Increase –decrease in level of motivation
 Today the motivation may not be present in future.
 E.g. students efforts before exam are high and it will
decrease after exam.
 Level of motivation also keep changing up & down at
various level.

7. MOTIVATION KEEPS CHANGING
 Based on Time and the condition ,the level of
motivation differs.
 The level of motivation does not remain the same
for all the person. For children to elder.
 Motivation differs because of motivators,
Incentives, needs, want keep changing.

8. MOTIVATION IS FORCE
 It gets people to commit themselves towards
activities
 E.g. thirsty person wants water, likewise he will take
immediate steps to get water.

9. MOTIVATION HAS WIDE SCOPE
 Area of motivation is vast & wide.
 As per various definitions employee work to earn,
some to fulfill family’s responsibilities, some to
learn something. Etc.


10. MANY MOTIVATORS NOT KNOWN
 Sometimes employees are directed to work to fulfill some
unknown motivators.
 He constantly keeps doing activities.

11. LAKE OF MOTIVATION IS DEPRESSION
 If needs are unsatisfied, then employee feel
psychologically depressed.
 Such a depressed person has many grievance [complaint]
towards the management. For rules and regulations of
college.
 Internal & external factors responsible for unsatisfied
needs.

12. DIFFERING MOTIVATION TO VARIOUS
PERSONS
 People don’t have the same set of needs.
 Their need level differs.
 Various people have different set of needs.
 The needs, expectations, desires etc are different for different
people.

13. FINANCIAL AND NON-FINANCIAL MOTIVATION
 Stimulation means to provide enthusiasm, zeal, motivation.
 May Smith, ‘ An Introduction to industrial Psychology’ he has
stated stimulators are a type of motivators which are helpful to set
the tune.
 Milton Blum “ Industrial Psychology and its social
foundations” – stimulators help to drive employees towards
the achievement of goals.
 1. Financial Incentive:
 Salary rises, profit sharing, bonus, motivation wage programs,
employees saving program, retirement scheme, work-group plan
are included.
 Milton Blum states “ It is not true that money itself motivates
people”.

14. FINANCIAL AND NON-FINANCIAL MOTIVATION
 Non-financial incentive:
 Training to employees, opportunities for their
growth, and development, employee share in
Management, Job security, employee welfare
programs etc.
 Non financial incentives also pay an effective role for
the purpose of authority, post, achievement of goals,
supervision, security etc.

15. IMPORTANCE OF MOTIVATION
1. Helps accomplish goals:
A person’s behaviour, wishes, desires, activities etc are determined
on the basis of goals and needs. If the intensity of the need is
high, then employees will have a strong desire to work.
Motivation to make employees achieve their physical, psychological
and social needs.
2.Provides fuel to employees:
A. Motivation increase the interest and enthusiasm level.
B. Employees have the capacity, competency, ability to work but
they do not possess the desire to work. Like us.
C. Motivation is a force which provides employees with the
necessary fuel.

16. IMPORTANCE OF MOTIVATION
3.Develops morale and discipline:
 There is a direct relationship between motivation and job satisfaction.”
 If the employees are able to satisfy their needs, then their morale and
enthusiasm level will remain high.
 This will develop discipline among employees.
4. Creates Harmonious relations between labour and
management:
 Managers get an idea about the needs, desires, wishes of employees
and they accordingly provide stimulus and incentive and competencies.

17. IMPORTANCE OF MOTIVATION
5. Increase in work efficiency:
 To make the employees efficient, effective, motivation is provided.
 The efficiency of the employee increase and there takes place maximum
utilization of employee abilities and competency.[skill]
6. Increase In Productivity :
 Work efficiency has a direct relationship with productivity.
 If the work efficiency of the employees increase, their productivity
increase, through high productivity, production also increase, per unit
production cost reduce, benefits of large scale production can be derived
and the organization is able to achieve its goals proply.