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2. GROUP NO:16
Presented by:
Sushant Bakhla 105
Vivek Kumar 107
Ravi Kumar 108
Mohit Walter 109
Raushan Kumar 111
Shubham Prakash 112

3. Contents
 Profile of HDFC bank
 Network of HDFC
 Future plans
 Competitor
 Special Service
 Targeting strategy
 Positioning strategy
 Business strategy
 Product & services
 Swot analysis of HDFC

4. Logo

5. Profile of HDFC bank
 Type : Public
 Founded : August, 1994
 Headquarters : HDFC Bank Ltd, Mumbai, India
 Industry : Banking, Insurance,
Capital Markets and allied industries
 Products : Loans, Credit Cards, Savings,
Investment vehicles, Insurance etc.
 Net revenue : Rs.34628.38 crores (2015)
 Net income : Rs. 6017.69 crores (2015)
 Employees : 65752(2015)
 Website : www.hdfcbank.com

6. Network of HDFC
 It has 2000 branches in India
 It has 6520 ATMs in the country
 It is spread 996 cities in India
 All branches are OLRT connected
 Representative offices in Hong Kong, New York,
London & Singapore

7. Future plans
 Launch 250 new branches.
 HDFC Bank plans to set up NBFC.
 HDFC Bank plans to raise Rs 4,200 crore in capital
 Relocate branches to un-banked rural Punjab.

8. Product & Services
 Travelers Cheques
 credit card
 home loan
 personal loan
 Foreign Currency Cash
 Foreign Currency Demand Drafts
 Cheque Deposits
 Remittances
 Trade Services
 Mutual funds
 Insurance

9. Special service
 Watch Banking
 HDFC launches Hindi Mobile Banking on
Android
 Hindi SMS Banking Services
 Smartbuy

10. Watch banking

11. HDFC launches Hindi Mobile
Banking on Android

12. Hindi SMS Banking Services

13. Smartbuy

14. Competitor

15.  Number of Branches/ATM
 NetBanking
 Customer Service
 Security
 Interest Rates

16.  Corporate banking market
 Capital market
 Retail banking market

17.  HDFC Bank has positioned itself as a bank which gives
higher standard of services through product
innovation for the diverse need of individual &
corporate clients. So they want to highlight following
points in their positioning segment :
-Customer centric
-Service oriented
-Product innovation

18. Business Strategy
 Increasing market share in India’s expanding
banking.
 Delivering high quality customer service.
 Delivering more products to more customers.
 Maintaining current high standards for asset quality
through disciplined credit risk management.
 Develop innovative products and services that attract
targeted customers and address inefficiencies in the
Indian financial sector.

19. SWOT ANALYSIS OF HDFC
Strengths
 ‡Support of various promoters
 ‡High level of services
 ‡Knowledge of Indian Markets
 Brand name

20. Weaknesses
 Minor hindrances
 Lags modernization

21. Opportunities
 Growing Indian banking sector.
 People are becoming more service oriented In the
global market.
 Adding new Branches and ATMs

22. Threats
 From various competitors
-Foreign banks
-govt. banks‡
 Future market trends
 Employees strike

23. HDFC Bank's MOGO -Our Musical Logo