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Project & Portfolio I: Week 1
August 8, 2021
A close friend once used the word “Enigma” to describe me. The reason he gave
was because my likes and interest are anything but common or ordinary. I believe
in transparency, honesty and justice. I enjoy a great adventure that has elements
of spontaneity included in it. My ability to learn and assimilate complex subjects in
a short amount of time and then articulate it back in an easy-to-understand manner
cannot be duplicated.
Attention to detail in Film and Television is a trait that is greatly valued, this skill is
one that I also value and have spent time honing. It's my greatest strength and the
one that I value the most. The cherry on top of the cake is my perseverance and
determination.
Potential Job Titles:
• Co-Executive Producer
• Development Producer
• Associate Producer
Sage Archetype – Before I take any kind of action on
whatever it is I have been assigned; I research what it is that I
am being asked to do. While researching, I begin formulating
my plan of attack for how I get these tasks completed with the
timeframe allotted and then I go to work. Someone with the
Sage Archetype has a talent for knowledge, being an expert or
a detective.
Executive Producer for a
Major Film & TV Studio.
Top Executive Producers & Producers in Film and TV
Kevin Feige
Outreach Plan:
• Work on Projects for Disney/Marvel.
• Ideally communication would occur personally, however communication,
in a post-COVID world, could occur through email and/or Zoom Virtual
Meetings.
• This isn’t something that would happen right away, of course, but over a
period of several years.
Producer / Production
Manager at Marvel / Disney
Wyck Godfrey
Outreach Plan:
• Work on Productions for Temple Hill Entertainment.
• Ideally communication would occur personally, however
communication, in a post-COVID world, could occur through email
and/or Zoom Virtual Meetings.
• Outreach would occur within the same time frame as my Mid-Term goal.
Producer / Actor at Temple
Hill Entertainment
Betsy Beers
Outreach Plan:
• Work on Productions for Shondaland
• Ideally communication would occur personally, however
communication, in a post-COVID world, could occur through email
and/or Zoom Virtual Meetings.
• I would like to attempt trying to reach out to Shondaland following
graduation in 2023.
Executive Producer / Actress
at Shondaland
Short Term: Immediately After Graduation
• Continue Education working Towards Master’s in Creative Writing.
‣ Complete twelve-month online degree program with a GPA of 4.0
Mid Term: Five to Ten Years
• Work for different Film & TV Productions.
‣ Successfully complete Film and TV Projects (15 to 20) while serving as
an Associate Producer.
Long Term: Fifteen to Twenty Years
• Obtain the role of Executive Producer of a long running Television series or
streaming service.
‣ Successfully create and produce a successful television series for a
major network or streaming service.
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Evaluating Screenplays or Scripts
SOFT
HARD
Novice / Adept / Expert
Collaboration Novice / Adept / Expert
Leadership Novice / Adept / Expert
Attention to Detail Novice / Adept / Expert
Time Management
SOFT
HARD
Novice / Adept / Expert
Prioritization Novice / Adept / Expert
Flexibility and Adaptability Novice / Adept / Expert
Analytical Skills Novice / Adept / Expert
I promise to bring new, original and unique content to a Major
Motion Picture and Television studio that changes lives, the same
way Motion Picture and Television series changed and inspired me.
PROMISE
Work Experience:
• Stage Manager – Kingwood High School
• Stage Manager – Lonestar College Kingwood
Education:
• Computer Support Technician, Texas School of Business – North
Houston (2010)
• Entertainment Business, B.S., Full Sail University (2023)
Leadership Roles:
• Director of “The Hanging Judges” By Edward Crosby Wells
Jerry Dennard
Industry Experience:
• Has been an Audio Producer full-time for the
last five years and eight months
Education:
• Entertainment Business, M.S., Full Sail
University (2020)
• Audio Production, B.S., Full Sail University
(2019)
Leadership Experience:
• Leadership is listed as one of his
interpersonal Skills
• Audio Producer for JBeanz912 Incorporated
Skills and Proficiencies:
• Audio Engineering - 2 endorsements
• Unity - 1 endorsements
• Pro Tools - 1 endorsements
Josh Heinrichs
Overall Online Presence:
• 85 connections, banner image is generic,
Headshot appears to be a custom graphic,
profile is not very detailed, no published
articles, can’t really tell if active on other
social media, LinkedIn URL is customized.
• Grade: Average, 75 out of 100
HEADSHOT
Industry Experience:
• Customer Service industry experience
Education:
• Entertainment Business, B.S., Full Sail University
(2023)
• Computer Support Technician, Texas School of
Business – North Houston (2010)
Leadership Experience:
• Director of “The Hanging Judges” by Edward Crosby
Wells
• Stage Manager for 2006-2007 season.
Skills and Proficiencies:
• Troubleshooting- 5 endorsements
• Call Centers - 5 endorsements
• Training - 5 endorsements
Overall Online Presence:
• 449 connections, banner image is NOT customized,
headshot is a personal image, profile has complete
employment history with details about previous roles,
no published articles, active on Twitter, LinkedIn URL is
customized.
• Grade: Average | 50 out of 100
Lawrence Lee
Wallace
Noteworthy Experience:
• Owner of Deep Productions Studios
• DP for ”Circle” which is available on Amazon Prime
• Producer on “To Your Last Death” a feature
animater horror film.
Josh Heinrichs
Industry Experience:
• Ten years of experience as an operational
supervisor, film writer, producer and director
Education:
• Cinematography and Film/Video Production, B.S.,
Full Sail University (2012 – 2015)
• Illinois Media School
Skills and Proficiencies:
• Social Media - 43 endorsements
• Training - 39 endorsements
• Public Speaking - 36 endorsements
Overall Online Presence:
• 500 + connections, banner image customized,
headshot is professional, profile is heavily detailed,
no published articles, active on other social media,
LinkedIn URL is not customized
• Grade: Superior, 95 out of 100
Industry Experience:
• Customer Service industry experience
Education:
• Entertainment Business, B.S., Full Sail University
(2023)
• Computer Support Technician, Texas School of
Business – North Houston (2010)
Leadership Experience:
• Director of “The Hanging Judges” by Edward
Crosby Wells
• Stage Manager for 2006-2007 season.
Skills and Proficiencies:
• Troubleshooting- 5 endorsements
• Call Centers - 5 endorsements
• Training - 5 endorsements
Overall Online Presence:
• 449 connections, banner image is NOT customized,
headshot is a personal image, profile has complete
employment history with details about previous
roles, no published articles, active on Twitter,
LinkedIn URL is customized.
• Grade: Grade: Average | 50 out of 100
BRAND POSITION
For Executive Producers, Joshua B. Heinrichs is the Film and Television
content creator that best delivers on the shortage of new, unique, original
and creative content problem that plagues this industry because Joshua B.
Heinrichs, and only Joshua B. Heinrichs, is the solution to this issue.
Industry Events & Organizations
• Producers Guild of America
 There are specific requirements that must be met to
join this organization | California and New York
• The Academy of Motion Picture Arts and Sciences
 Different Branches have different requirements | CA,
NY and London
• Academy of Television Arts and Sciences
 Academic Membership by 2023 | North Hollywood, CA
Digital Marketing
• Primary Content: New and original content that has never
been seen before. No specific genre or subject matter
currently.
• Primary Tools: Social Media outlets such as Facebook,
Twitter, Instagram, YouTube, and DeviantArt will be utilized.
• Website: My digital portfolio will be used as way to stay up to
date on the type content that I am currently working on and
whom I am working with at the time.
Mentor
• I will seek out someone that has been an Executive
Producer. Additionally, I will endeavor to locate a mentor
that has both current and finished products in
production.
• I would prefer to have at least one or two mentors. One
in Film and the other in Television. If I am unable to
secure one in either of those arenas, I would also seek
one that produces content across streaming platforms.
Formal Education
• Entertainment Business bachelor's program at Full Sail
University
Technical Skills
• Computer Support Technician – Texas School of
Business, 2010
Soft Skills
• I am still learning about the different skills necessary for
to become an Executive Producer. I do watch the top
EPs in the industry quite closely and make sure that I
am emulating skills I see them utilizing.
“Hi, my name is Josh Heinrichs and I’m a graduate of
the Entertainment Business program at Full Sail
University. What I bring to the table is a keen attention
to detail, a passion for new, creative, original and
unique storytelling and with a perseverance that
cannot be matched by anyone. Working on your
production would be a dream come true and I look
forward to showing you what I’m capable of.”
27-2012.00 - Producers and Directors. (2021, May 25).
O*NET Online.
https://www.onetonline.org/link/summary/27-2012.00
Texas Wages: 27–2012.00 - Producers and Directors.
(2021, May 25). O*NET Online.
https://www.onetonline.org/link/localwages/27-
2012.00?st=TX&g=Go
Dennard, J. D. (n.d.). Jerry Dennard - LinkedIn. LinkedIn.
Retrieved August 8, 2021, from
https://www.linkedin.com/in/jerry-dennard-657874142/
Wallace, L. L. W. (n.d.). Lawrence Lee Wallace LinkedIn
Profile. Lawrence Lee Wallace LinkedIn Profile. Retrieved
August 8, 2021, from
https://www.linkedin.com/in/lawrenceleewallace/
Learn.org. (n.d.). Becoming a Producer: Degree
Programs and Training. Retrieved August 8, 2021, from
https://learn.org/articles/Becoming_a_Producer_Degree_
Programs_and_Training_FAQs.html
Study.com | Take Online Courses. Earn College Credit.
Research Schools, Degrees & Careers. (n.d.).
Study.com. Retrieved August 9, 2021, from
https://study.com/how_to_become_a_movie_producer.ht
ml
Study.com | Take Online Courses. Earn College Credit.
Research Schools, Degrees & Careers. (n.d.-b).
Study.com. Retrieved August 9, 2021, from
https://study.com/how_to_become_a_tv_producer.html
Blackman, A. (2020, December 8). What Are Your
Personal Values? How to Define & Live by Them.
Business Envato Tuts+.
https://business.tutsplus.com/tutorials/what-are-personal-
values--cms-31561
Executive Producer | Film and TV Jobs in the
Entertainment Industry | Media-Match.com. (n.d.). ©
Music Jobs Ltd 2021. Retrieved August 9, 2021, from
https://www.media-match.com/usa/jobtypes/executive-
producer-jobs-405700.php?passed=executive-producer-
jobs-405700.php
Producers Guild of America. (2021, August 8). Home |
Producer's Guild. Producer’s Guild.
https://producersguild.org/#join-pga
Producers Guild of America. (2021a, February 1).
Qualifying Distribution | Producer's Guild. Producer’s
Guild. https://producersguild.org/qualifying-distribution/
Resources / Additional Resources / Links. (n.d.).
Directors Guild of America. Retrieved August 9, 2021,
from https://www.dga.org/Resources/Additional/Industry-
Organizations.aspx
Vancouver Economic Commission. (2020, June 8). Film &
Television Production.
https://www.vancouvereconomic.com/film-television/
Producers and Directors : Occupational Outlook
Handbook: : U.S. Bureau of Labor Statistics. (2021, June
2). U.S. Bureau of Labor Statistics.
https://www.bls.gov/ooh/Entertainment-and-
Sports/Producers-and-directors.htm#tab-2
Careers In Film, Film Schools & Colleges. (2021, July
24). How to Become an Executive Produce in the Film/TV
Industry - Careers in Film.
https://www.careersinfilm.com/executive-producer/
Careers In Film, Film Schools & Colleges. (2021b, July
30). How to Become a Producer in the Film/TV Business -
Careers in Film. https://www.careersinfilm.com/producer/
Staff, T. (2016, April 12). The 30 Most Powerful Film
Producers in Hollywood. The Hollywood Reporter.
https://www.hollywoodreporter.com/lists/30-powerful-film-
producers-hollywood-883194/brian-grazer-ron-howard/
Kevin Feige. (1973, June 2). IMDb.
https://www.imdb.com/name/nm0270559/
Wyck Godfrey & Marty Bowen Re-Unite As Temple Hill
Producing Partners. (n.d.). IMDb. Retrieved August 9,
2021, from https://www.imdb.com/news/ni63033889
Wyck Godfrey. (n.d.). IMDb. Retrieved August 9, 2021,
from https://www.imdb.com/name/nm0324041/
Marty Bowen. (n.d.). IMDb. Retrieved August 9, 2021,
from https://www.imdb.com/name/nm2125212/
With Temple Hill Entertainment (Sorted by Popularity
Ascending). (n.d.). IMDb. Retrieved August 9, 2021, from
https://www.imdb.com/search/title/?companies=co006965
1
Betsy Beers. (n.d.). IMDb. Retrieved August 9, 2021, from
https://www.imdb.com/name/nm0066530/

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Heinrichs josh ebbs_pb1_2021-august_updated

  • 1. Project & Portfolio I: Week 1 August 8, 2021
  • 2. A close friend once used the word “Enigma” to describe me. The reason he gave was because my likes and interest are anything but common or ordinary. I believe in transparency, honesty and justice. I enjoy a great adventure that has elements of spontaneity included in it. My ability to learn and assimilate complex subjects in a short amount of time and then articulate it back in an easy-to-understand manner cannot be duplicated. Attention to detail in Film and Television is a trait that is greatly valued, this skill is one that I also value and have spent time honing. It's my greatest strength and the one that I value the most. The cherry on top of the cake is my perseverance and determination.
  • 3. Potential Job Titles: • Co-Executive Producer • Development Producer • Associate Producer Sage Archetype – Before I take any kind of action on whatever it is I have been assigned; I research what it is that I am being asked to do. While researching, I begin formulating my plan of attack for how I get these tasks completed with the timeframe allotted and then I go to work. Someone with the Sage Archetype has a talent for knowledge, being an expert or a detective. Executive Producer for a Major Film & TV Studio.
  • 4. Top Executive Producers & Producers in Film and TV Kevin Feige Outreach Plan: • Work on Projects for Disney/Marvel. • Ideally communication would occur personally, however communication, in a post-COVID world, could occur through email and/or Zoom Virtual Meetings. • This isn’t something that would happen right away, of course, but over a period of several years. Producer / Production Manager at Marvel / Disney Wyck Godfrey Outreach Plan: • Work on Productions for Temple Hill Entertainment. • Ideally communication would occur personally, however communication, in a post-COVID world, could occur through email and/or Zoom Virtual Meetings. • Outreach would occur within the same time frame as my Mid-Term goal. Producer / Actor at Temple Hill Entertainment Betsy Beers Outreach Plan: • Work on Productions for Shondaland • Ideally communication would occur personally, however communication, in a post-COVID world, could occur through email and/or Zoom Virtual Meetings. • I would like to attempt trying to reach out to Shondaland following graduation in 2023. Executive Producer / Actress at Shondaland
  • 5. Short Term: Immediately After Graduation • Continue Education working Towards Master’s in Creative Writing. ‣ Complete twelve-month online degree program with a GPA of 4.0 Mid Term: Five to Ten Years • Work for different Film & TV Productions. ‣ Successfully complete Film and TV Projects (15 to 20) while serving as an Associate Producer. Long Term: Fifteen to Twenty Years • Obtain the role of Executive Producer of a long running Television series or streaming service. ‣ Successfully create and produce a successful television series for a major network or streaming service.
  • 6. Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Evaluating Screenplays or Scripts SOFT HARD Novice / Adept / Expert Collaboration Novice / Adept / Expert Leadership Novice / Adept / Expert Attention to Detail Novice / Adept / Expert Time Management SOFT HARD Novice / Adept / Expert Prioritization Novice / Adept / Expert Flexibility and Adaptability Novice / Adept / Expert Analytical Skills Novice / Adept / Expert
  • 7. I promise to bring new, original and unique content to a Major Motion Picture and Television studio that changes lives, the same way Motion Picture and Television series changed and inspired me. PROMISE
  • 8. Work Experience: • Stage Manager – Kingwood High School • Stage Manager – Lonestar College Kingwood Education: • Computer Support Technician, Texas School of Business – North Houston (2010) • Entertainment Business, B.S., Full Sail University (2023) Leadership Roles: • Director of “The Hanging Judges” By Edward Crosby Wells
  • 9. Jerry Dennard Industry Experience: • Has been an Audio Producer full-time for the last five years and eight months Education: • Entertainment Business, M.S., Full Sail University (2020) • Audio Production, B.S., Full Sail University (2019) Leadership Experience: • Leadership is listed as one of his interpersonal Skills • Audio Producer for JBeanz912 Incorporated Skills and Proficiencies: • Audio Engineering - 2 endorsements • Unity - 1 endorsements • Pro Tools - 1 endorsements Josh Heinrichs Overall Online Presence: • 85 connections, banner image is generic, Headshot appears to be a custom graphic, profile is not very detailed, no published articles, can’t really tell if active on other social media, LinkedIn URL is customized. • Grade: Average, 75 out of 100 HEADSHOT Industry Experience: • Customer Service industry experience Education: • Entertainment Business, B.S., Full Sail University (2023) • Computer Support Technician, Texas School of Business – North Houston (2010) Leadership Experience: • Director of “The Hanging Judges” by Edward Crosby Wells • Stage Manager for 2006-2007 season. Skills and Proficiencies: • Troubleshooting- 5 endorsements • Call Centers - 5 endorsements • Training - 5 endorsements Overall Online Presence: • 449 connections, banner image is NOT customized, headshot is a personal image, profile has complete employment history with details about previous roles, no published articles, active on Twitter, LinkedIn URL is customized. • Grade: Average | 50 out of 100
  • 10. Lawrence Lee Wallace Noteworthy Experience: • Owner of Deep Productions Studios • DP for ”Circle” which is available on Amazon Prime • Producer on “To Your Last Death” a feature animater horror film. Josh Heinrichs Industry Experience: • Ten years of experience as an operational supervisor, film writer, producer and director Education: • Cinematography and Film/Video Production, B.S., Full Sail University (2012 – 2015) • Illinois Media School Skills and Proficiencies: • Social Media - 43 endorsements • Training - 39 endorsements • Public Speaking - 36 endorsements Overall Online Presence: • 500 + connections, banner image customized, headshot is professional, profile is heavily detailed, no published articles, active on other social media, LinkedIn URL is not customized • Grade: Superior, 95 out of 100 Industry Experience: • Customer Service industry experience Education: • Entertainment Business, B.S., Full Sail University (2023) • Computer Support Technician, Texas School of Business – North Houston (2010) Leadership Experience: • Director of “The Hanging Judges” by Edward Crosby Wells • Stage Manager for 2006-2007 season. Skills and Proficiencies: • Troubleshooting- 5 endorsements • Call Centers - 5 endorsements • Training - 5 endorsements Overall Online Presence: • 449 connections, banner image is NOT customized, headshot is a personal image, profile has complete employment history with details about previous roles, no published articles, active on Twitter, LinkedIn URL is customized. • Grade: Grade: Average | 50 out of 100
  • 11. BRAND POSITION For Executive Producers, Joshua B. Heinrichs is the Film and Television content creator that best delivers on the shortage of new, unique, original and creative content problem that plagues this industry because Joshua B. Heinrichs, and only Joshua B. Heinrichs, is the solution to this issue.
  • 12. Industry Events & Organizations • Producers Guild of America  There are specific requirements that must be met to join this organization | California and New York • The Academy of Motion Picture Arts and Sciences  Different Branches have different requirements | CA, NY and London • Academy of Television Arts and Sciences  Academic Membership by 2023 | North Hollywood, CA Digital Marketing • Primary Content: New and original content that has never been seen before. No specific genre or subject matter currently. • Primary Tools: Social Media outlets such as Facebook, Twitter, Instagram, YouTube, and DeviantArt will be utilized. • Website: My digital portfolio will be used as way to stay up to date on the type content that I am currently working on and whom I am working with at the time.
  • 13. Mentor • I will seek out someone that has been an Executive Producer. Additionally, I will endeavor to locate a mentor that has both current and finished products in production. • I would prefer to have at least one or two mentors. One in Film and the other in Television. If I am unable to secure one in either of those arenas, I would also seek one that produces content across streaming platforms. Formal Education • Entertainment Business bachelor's program at Full Sail University Technical Skills • Computer Support Technician – Texas School of Business, 2010 Soft Skills • I am still learning about the different skills necessary for to become an Executive Producer. I do watch the top EPs in the industry quite closely and make sure that I am emulating skills I see them utilizing.
  • 14. “Hi, my name is Josh Heinrichs and I’m a graduate of the Entertainment Business program at Full Sail University. What I bring to the table is a keen attention to detail, a passion for new, creative, original and unique storytelling and with a perseverance that cannot be matched by anyone. Working on your production would be a dream come true and I look forward to showing you what I’m capable of.”
  • 15. 27-2012.00 - Producers and Directors. (2021, May 25). O*NET Online. https://www.onetonline.org/link/summary/27-2012.00 Texas Wages: 27–2012.00 - Producers and Directors. (2021, May 25). O*NET Online. https://www.onetonline.org/link/localwages/27- 2012.00?st=TX&g=Go Dennard, J. D. (n.d.). Jerry Dennard - LinkedIn. LinkedIn. Retrieved August 8, 2021, from https://www.linkedin.com/in/jerry-dennard-657874142/ Wallace, L. L. W. (n.d.). Lawrence Lee Wallace LinkedIn Profile. Lawrence Lee Wallace LinkedIn Profile. Retrieved August 8, 2021, from https://www.linkedin.com/in/lawrenceleewallace/ Learn.org. (n.d.). Becoming a Producer: Degree Programs and Training. Retrieved August 8, 2021, from https://learn.org/articles/Becoming_a_Producer_Degree_ Programs_and_Training_FAQs.html Study.com | Take Online Courses. Earn College Credit. Research Schools, Degrees & Careers. (n.d.). Study.com. Retrieved August 9, 2021, from https://study.com/how_to_become_a_movie_producer.ht ml Study.com | Take Online Courses. Earn College Credit. Research Schools, Degrees & Careers. (n.d.-b). Study.com. Retrieved August 9, 2021, from https://study.com/how_to_become_a_tv_producer.html Blackman, A. (2020, December 8). What Are Your Personal Values? How to Define & Live by Them. Business Envato Tuts+. https://business.tutsplus.com/tutorials/what-are-personal- values--cms-31561 Executive Producer | Film and TV Jobs in the Entertainment Industry | Media-Match.com. (n.d.). © Music Jobs Ltd 2021. Retrieved August 9, 2021, from https://www.media-match.com/usa/jobtypes/executive- producer-jobs-405700.php?passed=executive-producer- jobs-405700.php Producers Guild of America. (2021, August 8). Home | Producer's Guild. Producer’s Guild. https://producersguild.org/#join-pga Producers Guild of America. (2021a, February 1). Qualifying Distribution | Producer's Guild. Producer’s Guild. https://producersguild.org/qualifying-distribution/ Resources / Additional Resources / Links. (n.d.). Directors Guild of America. Retrieved August 9, 2021, from https://www.dga.org/Resources/Additional/Industry- Organizations.aspx Vancouver Economic Commission. (2020, June 8). Film & Television Production. https://www.vancouvereconomic.com/film-television/ Producers and Directors : Occupational Outlook Handbook: : U.S. Bureau of Labor Statistics. (2021, June 2). U.S. Bureau of Labor Statistics. https://www.bls.gov/ooh/Entertainment-and- Sports/Producers-and-directors.htm#tab-2 Careers In Film, Film Schools & Colleges. (2021, July 24). How to Become an Executive Produce in the Film/TV Industry - Careers in Film. https://www.careersinfilm.com/executive-producer/ Careers In Film, Film Schools & Colleges. (2021b, July 30). How to Become a Producer in the Film/TV Business - Careers in Film. https://www.careersinfilm.com/producer/ Staff, T. (2016, April 12). The 30 Most Powerful Film Producers in Hollywood. The Hollywood Reporter. https://www.hollywoodreporter.com/lists/30-powerful-film- producers-hollywood-883194/brian-grazer-ron-howard/ Kevin Feige. (1973, June 2). IMDb. https://www.imdb.com/name/nm0270559/ Wyck Godfrey & Marty Bowen Re-Unite As Temple Hill Producing Partners. (n.d.). IMDb. Retrieved August 9, 2021, from https://www.imdb.com/news/ni63033889 Wyck Godfrey. (n.d.). IMDb. Retrieved August 9, 2021, from https://www.imdb.com/name/nm0324041/ Marty Bowen. (n.d.). IMDb. Retrieved August 9, 2021, from https://www.imdb.com/name/nm2125212/ With Temple Hill Entertainment (Sorted by Popularity Ascending). (n.d.). IMDb. Retrieved August 9, 2021, from https://www.imdb.com/search/title/?companies=co006965 1 Betsy Beers. (n.d.). IMDb. Retrieved August 9, 2021, from https://www.imdb.com/name/nm0066530/

Editor's Notes

  1. Values: Adventure Determination Friendship Honesty Justice Learning Spontaneity
  2. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.