1. ANATOLIO V. ENDEREZ
5A J. Bracken St., Project 4, Quezon City 1109
avenderez@gmail.com
0917 511 6058
SKILLS AND QUALIFICATIONS
WORK EXPERIENCE
Honda Philippines,
Inc.
1 April 2014 to present
(2 years)
Manager 1 April 2015 to present
Motorcycle Sales
Plan and Promotions
Mid-term improvement plan of the sales organization
Short-term sales projections and action plans
National-level promotion plan to support the sales plan
Regional Situation Analysis for Asian Honda
Manager 1 September 2014 to 31 March 2015
Motorcycle Area
Sales
Management of accounts and sales outlets in South Luzon (331 shops)
National-level sales situation analysis
Manager 1 April 2014 to 31 August 2014
Market Research Research concepts to solve prevailing marketing problems
Mid-term (6 years) sales and market projection
Based from the Competency Profile provided by the AA Training Program
(Honda’s regional leadership training program for Asia and Oceania)
Self-rating vs. Rating of Peers (7 co-workers)
■ Top 5 Highest Ratings
■ Personality Type
■ Competency Profile

2. Honda Cars
Philippines, Inc.
16 July 2005 to 31 March 2014
(8 years)
2005 06 07 08 09 10 11 12 13
Career Promotions ★ ★ ★ ★
Field Sales
※ National-level sales operations management
Sales Planning ※ Supply-chain management
※ Linkage of sales and production
※ Dealer order handling and allocation
※ Mid-term (3-9 years) sales projections
Sales Promotion
※ Situation analysis of current sales and preparation of action plan
Product Planning ※ Introduced the Honda Odyssey and Pilot in the PH Market
※ Team member in preparing the 2014 Honda City
Market Research ※ Prepares research hypotheses for use of Market Research
agencies (customer- and product- centered studies)
WORKPLACE ACHIEVEMENTS
「 Honda Philippines, Inc. 」
1. Sales Organization and Operations Revamp (March 2015) – Project Leader
a. Company direction change of sales organization from accounts-driven to retail-sales-
driven
b. Significant increase in manpower investment from 17 to 36 area sales personnel
2. Leadership Training in Regional Honda Headquarters (February and April 2015)
Sole Country Participant of HCPI for the Fundamental Leadership (“Asia Advanced”)
Training Program among the Asia and Oceania Subsidiaries of Honda Motor Company,
Ltd.
「 Honda Cars Philippines, Inc. 」
3. Established Group in Charge of Retail Sales Promotion (January 2015)
4. Utilizing Business Process Outsourcing to increase Customer Touch Points (October 2012)
5. (Crisis Management) Salesman Retention Program Post Thailand Flood (December 2010)
6. (Lean Supply Chain) Project Leader of Zero Stock Policy (April 2009 to March 2010)
7. (Sales Promotion) Founding Member of Ad Hoc Sales Promotion Team (July 2008)
8. (Sales Channel) Project Leader of N-3 Ordering System for Dealerships (April 2006)
EDUCATIONAL BACKGROUND
University of the Philippines (Diliman)
June 1999 to March 2005
B.S. Industrial Engineering
Philippine Science High School (Diliman) June 1995 to March 1999