How to design your Facebook page and increase engagement with students online. Presented at the 2012 ACUHOI Annual Conference

1. ROCK OUT YOUR PAGEMAKE THE MOST OF YOUR FACEBOOK PRESENCE
@AmyLJorgensen

3. http://www.facebook.com/press/info.php?statistics
901+
Million
Users
FACEBOOK
@AmyLJorgensen

4. FACEBOOK
@AmyLJorgensen
500+
Million
Mobile
Users

5. FACEBOOK
@AmyLJorgensen
900+
Million
Interactions

6. FACEBOOK
@AmyLJorgensen
80+
Page & Group
Connections
per Avg User

7. FACEBOOK
@AmyLJorgensen
300+ Million
Photo Uploads
Daily

8. FACEBOOK
@AmyLJorgensen
3.2+ Billion
Likes &
Comments
Daily

9. FACEBOOK
@AmyLJorgensen
1 in 13
People on Earth
have Facebook

10. FACEBOOK
@AmyLJorgensen
http://www.facebook.com/press/info.php?statistics
74% growth
18-24 college
demographic
grew the fastest
last year

11. FACEBOOK
@AmyLJorgensen
57%Of people talk
more online than
in real life

12. FACEBOOK
@AmyLJorgensen
48%of 18-34 year olds
check upon waking up

13. FACEBOOK
@AmyLJorgensen
125+ Billion
Friend
Connections

14. Rey Junco, PhD 2011 http://blog.reyjunco.com/wp-content/uploads/2011/10/JuncoFacebookEngagement.jpg
http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
FACEBOOK: STUDENTS
@AmyLJorgensen
85%Check-in on
Friends

15. Rey Junco, PhD 2011 http://blog.reyjunco.com/wp-content/uploads/2011/10/JuncoFacebookEngagement.jpg
http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
FACEBOOK: STUDENTS
@AmyLJorgensen
88%Comment on
Content
Frequently

16. Rey Junco, PhD 2011 http://blog.reyjunco.com/wp-content/uploads/2011/10/JuncoFacebookEngagement.jpg
http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
FACEBOOK: STUDENTS
@AmyLJorgensen
88%View Photos

17. Rey Junco, PhD 2011 http://blog.reyjunco.com/wp-content/uploads/2011/10/JuncoFacebookEngagement.jpg
http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
FACEBOOK: STUDENTS
@AmyLJorgensen
101min
Average Daily Time Spent

18. Rey Junco, PhD 2011 http://blog.reyjunco.com/wp-content/uploads/2011/10/JuncoFacebookEngagement.jpg
http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
FACEBOOK: STUDENTS
@AmyLJorgensen
92%Of Students
Use Facebook

19. Rey Junco, PhD 2011 http://blog.reyjunco.com/wp-content/uploads/2011/10/JuncoFacebookEngagement.jpg
http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
FACEBOOK: STUDENTS
@AmyLJorgensen
Average #
of times
checked
daily

20. Rey Junco, PhD 2011 http://blog.reyjunco.com/wp-content/uploads/2011/10/JuncoFacebookEngagement.jpg
http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
Commenting Event Activity Viewing Photos
Predicts Campus Involvement
Predicts Student Engagement
FACEBOOK: STUDENTS
@AmyLJorgensen

21. Rey Junco, PhD 2011 http://blog.reyjunco.com/wp-content/uploads/2011/10/JuncoFacebookEngagement.jpg
http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
FACEBOOK: STUDENTS
@AmyLJorgensen
+ Facebook Time
=
+ Campus Activities

23. Marketing Philosophies
• Be dynamic & relevant
• Meet customers where they are
• Website: Formal Information
• Social Media: Customer Engagement (dialogue)
Social Media Philosophies
• Build the customer into our brand
• Be transparent
• Build a relationship with the customer
THE BEGINNING
@AmyLJorgensen

24. Be relevant
Be flexible
Be dynamic
Be timely and accessible
Be attractive
Build relationships
THE BEGINNING
@AmyLJorgensen

25. HIGHLIGHTSFACEBOOK.COM/UFHOUSING
@AmyLJorgensen
Oct09
Jan10
Apr10
Jul10
Oct10
Jan11
Apr11
Jun11
Sep11
Dec11
Mar12
Jun12
7500

26. HIGHLIGHTSFACEBOOK.COM/UFHOUSING
@AmyLJorgensen
New Likes
(March 31, 2011)

27. HIGHLIGHTSFACEBOOK.COM/UFHOUSING
@AmyLJorgensen
10 2
DAILY AVERAGE

28. HIGHLIGHTSFACEBOOK.COM/UFHOUSING
@AmyLJorgensen
Page Views
(March 29, 2012)

29. HIGHLIGHTSFACEBOOK.COM/UFHOUSING
@AmyLJorgensen
Engaged Daily Users
(March 29, 2012)

30. HIGHLIGHTSFACEBOOK.COM/UFHOUSING
@AmyLJorgensen
Engaged Mthly Users
(April 2012)

31. HIGHLIGHTS
Content Views
(April 2012)
FACEBOOK.COM/UFHOUSING
@AmyLJorgensen

33. BRANDING Look at what works
@AmyLJorgensen

34. BRANDING Look at what works
@AmyLJorgensen

36. BRANDING
@AmyLJorgensen

37. BRANDING
Change Picture > Edit Thumbnail > Save
180px X 180px
• scaled to 160px X 160px
• Visually 32px X 32px
@AmyLJorgensen

38. BRANDING
851px X 315px
• Less than 100 kilobytes
@AmyLJorgensen

39. BRANDING
Static IFRAME Tab
www.facebook.com/iframehost
• Install Page Tab
• @ bottom: Install 2nd Tab, 3rd Tab, etc.
• Edit Page>Apps>Static IFRAME
• Name the Tab
• Go back to your page and edit
in HTML
@AmyLJorgensen

41. ENGAGEMENT
@AmyLJorgensen

42. ENGAGEMENT
@AmyLJorgensen

43. ENGAGEMENT
@AmyLJorgensen

45. AREAS
Pages
Timeline
Activity Log
News Feed
Photos
Video
Groups
Messages
Events
Ticker
And more..
ENGAGEMENT
@AmyLJorgensen

46. ENGAGEMENT
Viewing
Liking
Sharing
Commenting
Posting
Collaboration
MOREENGAGEMENT
*Variety is key!
@AmyLJorgensen

47. • Photos for Marketing Materials
• Fun for current students
• Increase Future Student Interest
• Customer Appreciation
Room Design ContestENGAGEMENT
@AmyLJorgensen

48. Room Design ContestENGAGEMENT
@AmyLJorgensen

49. Room Design ContestENGAGEMENT
• Brand Ambassadors
•  1565 Likes 3/31/2011
•  Opportunities
@AmyLJorgensen

50. NowENGAGEMENT
@AmyLJorgensen

51. NowENGAGEMENT
@AmyLJorgensen

52. NowENGAGEMENT
@AmyLJorgensen

53. NowENGAGEMENT
@AmyLJorgensen

54. NowENGAGEMENT
@AmyLJorgensen

55. NowENGAGEMENT
@AmyLJorgensen

56. NowENGAGEMENT
@AmyLJorgensen

57. NowENGAGEMENT
@AmyLJorgensen

58. NowENGAGEMENT
@AmyLJorgensen

59. NowENGAGEMENT
@AmyLJorgensen

60. NowENGAGEMENT
@AmyLJorgensen

61. NowENGAGEMENT
@AmyLJorgensen

62. NowENGAGEMENT
@AmyLJorgensen

63. NowENGAGEMENT
@AmyLJorgensen

64. NowENGAGEMENT
@AmyLJorgensen

65. MANAGEMENT
• Schedule Posts
• Insights
@AmyLJorgensen

67. ROCK OUT YOUR PAGEMAKE THE MOST OF YOUR FACEBOOK PRESENCE
@AmyLJorgensen