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You TM. Building and Protecting your personal brand

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Define personal branding and explore the process on how to build your brand to influence the perception of others. Presented at the 2011 ACUHOI Business Conference

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You TM. Building and Protecting your personal brand

  1. 1. YOUTM Building and protecting Your Personal Brand
  2. 2. PERSONAL BRANDING The way we market ourselves to others. Includes: Appearance, communication, web presence, and more!
  3. 3. PERSONAL BRANDING “A strong personal brand is a mix of reputation, trust, attention, and execution…” – Lisa Haneburg
  4. 4. Perception is Reality. We judge ourselves based on intentions. Others judge us based on our behaviors.
  5. 5. REQUIREMENTS  Be willing to look at yourself with an objective mind.  Be willing to change or modify aspects about yourself or the direction you want your career to go
  6. 6. STEP 1: DISCOVER YOUR BRAND Identify your Niche  Select something that sets you apart from the crowd  Be precise and clear about how it can help others  Better to be narrowed down than blend into the crowd.
  7. 7. STEP 1: DISCOVER YOUR BRAND Identify Personal Core Values  What is important to you?  How do you display these core values?
  8. 8. STEP 1: DISCOVER YOUR BRAND  Build your mission statement  Develop a plan of action to get where you want to be  What skills do you have that match up to your mission?  Now cultivate these talents!
  9. 9. STEP 2: CREATE YOUR BRAND Personal Interactions  Effective Communication  Appearance and Wardrobe  Customer Service
  10. 10. STEP 2: CREATE YOUR BRAND Business Standards  Business Cards  Resumes and Cover Letters  Portfolios  E-mail Addresses
  11. 11. STEP 2: CREATE YOUR BRAND Social networking  Facebook  Twitter  About.me  Linkedin  Personal Websites  Blogs
  12. 12. STEP 2: CREATE YOUR BRAND
  13. 13. STEP 2: CREATE YOUR BRAND
  14. 14. STEP 2: CREATE YOUR BRAND
  15. 15. STEP 3: MAINTAIN YOUR BRAND  Keep things relevant and fresh  Relate/Connect with others  Find new ways to connect with others  Google Alerts
  16. 16. STEP 3: MAINTAIN YOUR BRAND Only manage what you can  HootSuite  Twitter Connections  Facebook  Linkedin  Wordpress Blog  Google+ *Remember that they have very different audiences*
  17. 17.  The Internet is FOREVER  Google Yourself!  Facebook Privacy Settings STEP 4: PROTECTING YOUR BRAND
  18. 18. YOUTM Building and protecting Your Personal Brand

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