Rehearse for Real-Time: Preparing for the Moments That Make Content Great, as presented at Social Media Week Independent Austin on February 27, 2017. Real-time marketing doesn’t afford the luxury of time, abundant resources, or an array of tools. Having a plan is key to owning the moment, whether you are covering an event or forced to quickly react. You will learn how to commit to your audience’s experience through purposeful channel selection and cohesive storytelling. To have Lauren Teague present this as a breakout or workshop, please visit laurenteague.com
35. @LAURENTEE
REHEARSE FOR REAL TIME
SMALL TEAMS Executive Producer
Copywriter
Content
Creator Runner
Community
Manager
Video StoriesPhotos
OR
AND
36. @LAURENTEE
REHEARSE FOR REAL TIME
LARGER TEAM
Executive Producer
(not publishing)
Content
Producers
Runners
Community
Manager
VideoPhoto Editor
Analyst
37. @LAURENTEE
REHEARSE FOR REAL TIME
PREPARING FOR THE MOMENTS THAT MAKE CONTENT GREAT
CHANNELS TEAM
RUNDOW
N REHEARSE
38. @LAURENTEE
REHEARSE FOR REAL TIME
CREATE A RUNDOWN
Time: Action/Activity: Who: Content Type: Social Channel:
8 AM
Registration /
Welcome
Lead + Staff
Photo booth,
IG story,
Keys for event attendees
FB
Instagram stories
Twitter
9-10AM Opening Keynote Lead + Blogger
Live blog of highlights from Keynote;
Visual quotes & slide images;
blog,
Twitter, Instagram
10-11:30 Breakouts Lead + ST staff
Staff to send best quotes, Q&As and pics to Lead;
community moderation by Lead
Twitter, Instagram,
Facebook, Linkedin
1-2PM Breakouts Lead w/ ST staff
Each breakout session has a social volunteer who
contributes to live blog; Lead takes best content to
publish into social
blog, Twitter,
Instagram, Linkedin
2:30-3:30 Panel Discussion Lead + volunteers
Moderate corresponding Twitter chat with event
attendees and followers
Twitter
42. @LAURENTEE
REHEARSE FOR REAL TIME
REHEARSAL CHECKLIST
▸ Scene-setting content
▸ Practice live streaming (test the wifi!)
43. @LAURENTEE
REHEARSE FOR REAL TIME
REHEARSAL CHECKLIST
▸ Scene-setting content
▸ Practice live streaming (test the wifi!)
▸ Pre-write names, titles, places, &
hashtags
44. @LAURENTEE
REHEARSE FOR REAL TIME
REHEARSAL CHECKLIST
▸ Scene-setting content
▸ Practice live streaming (test the wifi!)
▸ Pre-write names, titles, places, & hashtags
▸ Schedule necessary posts in advance
45. @LAURENTEE
REHEARSE FOR REAL TIME
REHEARSAL CHECKLIST
▸ Scene-setting content
▸ Practice live streaming (test the wifi!)
▸ Pre-write names, titles, places, & hashtags
▸ Schedule necessary posts in advance
▸ Build paid campaigns & audience targets
46. @LAURENTEE
REHEARSE FOR REAL TIME
REHEARSAL CHECKLIST
▸ Scene-setting content
▸ Practice live streaming (test the wifi!)
▸ Pre-write names, titles, places, & hashtags
▸ Schedule necessary posts in advance
▸ Build paid campaigns & audience targets
▸ Create an issue escalation plan
47. @LAURENTEE
REHEARSE FOR REAL TIME
PREPARING FOR THE MOMENTS THAT MAKE CONTENT GREAT
CHANNELS TEAM RUNDOWN REHEARSE