Where Is Your Money Safe?


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Where Is Your Money Safe?

  1. 1. The Housing Market…
  2. 2. How to Protect Your Investment in the Housing Market…
  3. 3. 3 Keys to Protect Your Investment In Today’s Market: <ul><li>Unique design. </li></ul><ul><li>2. Energy efficiency. </li></ul><ul><li>3. Healthy home. </li></ul>
  4. 4. A Major Factor in Protecting Your Investment: Value! Creating a Community…
  5. 5. <ul><li>When an architect is not involved… </li></ul>Community Design
  6. 6. Where Are We Today? Consumer confidence at a 26-year low… The soaring cost of basic foodstuffs and weakening labor market continues to send U.S. consumer confidence to 26-year lows. Source: http://www.conference-board.org/economics/ConsumerConfidence.cfm The Consumer Confidence Index now stands at 49.3 (1985=100), down from 54.8 in May. the lowest since 1982.
  7. 7. Where Are We Today? Because of the bank crisis… DTA formed a new mortgage division…
  8. 8. Where Are We Today? History repeats itself. Source: Housing Giants Magazine <ul><li>Previous downturns in single-family permit activity: </li></ul><ul><li>April 1978 – October 1981: 67% </li></ul><ul><li>October 1972 – January 1975: 54% </li></ul><ul><li>February 1987 – January 1991: 51% </li></ul>
  9. 9. The Emerging Markets… … which will protect your investment in building a new home. Housing Demographics
  10. 10. Housing Demographics The U.S. population is undergoing profound change, and will have a huge impact on buying and selling habits of home buyers. <ul><li>Massive home sell-off by baby boomers will spur reduction in demand </li></ul><ul><li>Supply of existing homes could meet needs through 2025 </li></ul><ul><li>Immigrants will be a significant buying force </li></ul><ul><li>Single women will increasingly become a buying force </li></ul><ul><li>Baby boomers will become a prime market for new construction </li></ul>Source: Housing Giants Magazine
  11. 11. Housing Demographics <ul><li>Generation X &Y: </li></ul><ul><li>May earn more money then their parents at a comparable age, but their money doesn’t stretch as far because costs for basics have risen. </li></ul><ul><li>Within the next 5 years, they will be flooding the home ownership market and are a force of about 74 million. </li></ul><ul><li>Women: </li></ul><ul><li>Gen X women are 70% more likely to have a college degree and twice as likely to own a home as single men. </li></ul><ul><li>Women are statistically becoming the primary home-buying decision makers. </li></ul><ul><li>Immigration: </li></ul><ul><li>Hispanic population now stands at 46 million, and it projected to rise to 54.7 million by 2012 or 17% of the total population. </li></ul><ul><li>Baby Boomers: </li></ul><ul><li>Account for 28% of the U.S. population. </li></ul>Source: Housing Giants Magazine
  12. 12. Good News:
  13. 13. Good News:
  14. 14. The Housing Pendulum The pendulum swings to extremes before hitting the midpoint. Good news is just as contagious as bad news. Digital media will push the recovery forward at warp speed.
  15. 15. DTA Roles: Creating classical, timeless designs. Maintain Value!
  16. 16. DTA Philosophy: Inspired by classical design, yet attuned to today’s way of living.
  17. 17. DTA Philosophy:
  18. 18. Trends in Lifestyle Floor Plan Design <ul><li>Kitchen is the center of the home </li></ul><ul><li>Less square footage, more living space </li></ul><ul><li>Design for the life-centric era (living triangle) </li></ul><ul><li>Flex rooms grow as family grows </li></ul><ul><li>Outdoor living spaces </li></ul>
  19. 19. Kitchen and Family Areas The Living Triangle
  20. 20. Flex Rooms
  21. 21. Fireplaces in Kitchens
  22. 22. Floor Plan for the Next Generation: <ul><li>Open floor plans: </li></ul><ul><li>Swing or flex-rooms </li></ul><ul><li>Minimizing interior hallways </li></ul><ul><li>Multi-purpose laundry rooms </li></ul><ul><li>Technology rooms & computer centers </li></ul><ul><li>Kitchen command centers </li></ul><ul><li>Drop zones & mud rooms </li></ul>
  23. 23. The Living Triangle <ul><li>Kitchen </li></ul><ul><li>Breakfast </li></ul><ul><li>Hearth </li></ul><ul><li>Family Area </li></ul><ul><li>Office </li></ul><ul><li>Tech rooms </li></ul>
  24. 24. The Living Triangle
  25. 25. The Living Triangle
  26. 26. ~ The Classic Yacht Villas ~ <ul><li>Luxurious Materials </li></ul><ul><li>Quality & Detail </li></ul><ul><li>Efficient, Innovative Designs </li></ul>
  27. 27. ~The Classic Yacht Villas~ <ul><li>Trendsetting Luxury </li></ul>Examine Luxury Yacht Design <ul><li>Unsurpassed Lifestyle </li></ul>
  28. 28. ~The Classic Yacht Villas~ <ul><li>Luxurious Design </li></ul>Examine Luxury Yacht Design <ul><li>High Quality Finishes </li></ul>
  29. 29. ~The Classic Yacht Villas~ <ul><li>Efficient Spaces Meet High End Design </li></ul>Examine Luxury Yacht Design
  30. 30. ~The Classic Yacht Villas~ <ul><li>Efficient spaces meet high end design </li></ul><ul><li>Unsurpassed lifestyle, designed for entertaining </li></ul><ul><li>Luxurious design and high quality finishes </li></ul>The “Classic Yacht” Principles <ul><li>Start with an established reputation as a luxury home builder </li></ul>The “Classic Yacht” Concept Will Sell Homes In This Market <ul><li>Add quality and detail in construction at a lower price point (Giving a reason to move) </li></ul><ul><li>Sell for a lower price point through land efficiency & creative plan design </li></ul><ul><li>Build innovative designs geared to sell in this market </li></ul><ul><li>Interaction of indoors and outdoors </li></ul>
  31. 31. ~The Classic Yacht Villas~ First Floor Plan Second Floor Plan <ul><li>Every living space Interacts w/ Courtyard </li></ul><ul><li>Dramatic Interior Courtyard That is Usable </li></ul>2,427 Square Foot Villa <ul><li>Large Bedrooms w/ W.I.C.’s </li></ul><ul><li>Large M. Suite w/ Amenities of a larger home </li></ul>
  32. 32. ~The Classic Yacht Villas~ The Country French Vision
  33. 33. ~The Classic Yacht Villas~ French Countryside Villa The Country French Vision -Wrought Iron Balcony Details -Mixture of Textures Stucco (Stone) with Brick
  34. 34. ~The Classic Yacht Villas~ Principles of Design <ul><li>Giving purchasers a reason to move (Build them something they don’t already have) </li></ul><ul><li>Build a great community </li></ul><ul><li>Finish with exceptional quality and high end features </li></ul><ul><li>Smaller overall home size, same size rooms </li></ul><ul><li>Smaller lots = unique designs created for individual lifestyles </li></ul><ul><li>Value driven price </li></ul>
  35. 35. What People Want Now <ul><li>Energy efficiency </li></ul><ul><li>Low maintenance </li></ul><ul><li>Less cost to operate </li></ul>
  36. 36. Healthy Home <ul><li>Healthy, low-VOC products </li></ul><ul><li>Increased indoor air quality </li></ul><ul><li>Sustainable products </li></ul>
  37. 37. Mainstream Green
  38. 38. DTA’s Green Philosophy Is: <ul><li>An energy efficient home </li></ul><ul><li>A healthy home </li></ul><ul><li>A sustainable home </li></ul>
  39. 39. DTA’s Design Team: Paul Samartino: Investing in good design J.R. Ruthig: Renovations & outdoor living spaces Steve McKay: Efficient & healthy homes
  40. 40. On your journey to embark on the largest investment of your life, take the steps to properly insure the success and protection of your investment.
  41. 41. Create a masterpiece that will stand the test of time and one that you will be proud to call your home for many years to come.
  42. 42. Where would you rather live? These are both $1 million dollar homes!
  43. 43. We’re too expensive!!! <ul><li>Average architectural fee is 3-5 percent of project budget or around $50,000 </li></ul><ul><li>Rough carpentry $118,000 </li></ul><ul><li>Window package $72,000 </li></ul><ul><li>Masonry and labor $50,000 </li></ul><ul><li>Cabinet package $75,000 </li></ul><ul><li>Interior paint $51,000 </li></ul>On a typical 6,000 s.f., $1.1 Million budget home:
  44. 44. We’re too expensive!!!
  45. 45. We’re too expensive!!!
  46. 46. The cost of the roof alone would pay for the architectural fees.
  47. 47. We create sensible solutions to even the most complex design problems.
  48. 48. Would you trust your $1 million investment with these ideas?
  49. 49. Form / Function / Balance
  50. 50. Form / Function / Balance
  51. 51. Form / Function / Balance
  52. 52. Form / Function / Balance
  53. 53. Concrete Cosntruction Original Sketches DTA’s Sketches
  54. 54. Project Under Construction
  55. 55. Remember… don’t settle for an ugly house when you are creating your dream.
  56. 56. Good design is a combination of: Form Function - - Beauty
  57. 57. Innovative Planning & Curb Appeal: Historical Details and Authenticity
  58. 58. Historical Details
  59. 59. Historical Details
  60. 60. Historical Details
  61. 61. Historical Details
  62. 62. Innovative Planning & Curb Appeal: Foam brackets Pre-made columns Synthetic trim details Historical Details and Authenticity
  63. 63. Historical Details:
  64. 64. Historical Details:
  65. 65. Design Detail Examples
  66. 66. Outdoor Living Spaces
  67. 67. Trends
  68. 68. Relax Revive Outdoor Living Spaces: Outdoor Living with Indoor Luxury Play <ul><li>Looking for a retreat </li></ul><ul><li>Space is not enough… </li></ul><ul><ul><li>Want space to relax </li></ul></ul><ul><ul><li>Want space to entertain </li></ul></ul><ul><ul><li>Want space to play </li></ul></ul><ul><li>Fire & water </li></ul><ul><li>Balance and harmony </li></ul>Retreat
  69. 69. Retreat Outdoor Living Spaces: Outdoor Living with Indoor Luxury Relax Revive
  70. 70. Outdoor Living Spaces: Indoor Living with Outdoor Connections
  71. 71. Indoor / Outdoor Connections
  72. 72. Outdoor Living Spaces: Outdoor Living with Indoor Luxury
  73. 73. Courtyard Architecture
  74. 74. Pool Houses
  75. 75. Pool Houses
  76. 76. Porches
  77. 77. Porches Historical example of a flex room Outdoor gym
  78. 78. Porches Front Rear
  79. 79. Outdoor Living Spaces: Balance and Harmony What is Missing??
  80. 80. Outdoor Living Spaces: 50/50 Rule
  81. 81. A Great House… A Green House
  82. 82. How Can We Capitalize on This Market? What will happen with home design over the next 1 – 2 years?
  83. 83. Next 1 - 2 Years – Greening of Our Homes Increased interest attention in: <ul><li>Healthy lifestyles </li></ul><ul><li>Family </li></ul><ul><li>Environment </li></ul><ul><li>Homes with better value </li></ul><ul><li>Energy efficiency (save on operating costs) </li></ul>
  84. 84. What is Green? DTA’s green philosophy is: <ul><li>A healthy home </li></ul><ul><li>An energy efficient home </li></ul><ul><li>A sustainable home (low maintenance / operating expenses) </li></ul>
  85. 85. What is Green? DTA’s green philosophy is NOT:
  86. 86. What is the trend in our national market?
  87. 87. Mainstream Green Design Data New Buyer Growth: (Today’s Opportunities) <ul><li>Consumers estimated spending double on green products and services during 2008, totaling estimated $200 - 500 Billion. </li></ul><ul><li>70 percent were more or ‘much more inclined’ to invest in green home over a conventional home in a down market. </li></ul><ul><li>63 percent motivated by lower operating and maintenance costs that come with energy and resource efficient homes. </li></ul><ul><li>In addition to lower maintenance costs, environmental concerns and ‘family health’ were significant factors for going green. </li></ul>Source: Green Remodeling Magazine
  88. 88. Why are Energy Efficient, Healthy Homes here to stay? Economic Viability: <ul><li>You can break even or even make money by going green </li></ul><ul><li>Your family’s health </li></ul><ul><li>Greater concern for environment </li></ul>
  89. 89. Success of Green Building: Case Studies High End Home: The Smith Residence <ul><li>Sold $1.2 million house for $800,000 </li></ul><ul><li>Built an $800,000 dream house </li></ul><ul><li>5,200 sq.ft. @ approx. $150/ft </li></ul><ul><li>5% added cost for going green: </li></ul><ul><li>- Concrete walls </li></ul><ul><li>- Added insulation </li></ul><ul><li>- Steel studs </li></ul><ul><li>- Completely maintenance free </li></ul>
  90. 90. Success of Green Building: Case Studies High End Home: The Smith Residence <ul><li>5% added cost offset by reduced utility bills ($240/ month added cost if mortgaged @ 6% for 30 years). </li></ul><ul><li>Typical 5,500 s.f. house = +/- $900 per month to run. The Smith Residence = +/- $100 per month. </li></ul>$900 – ($240+100) = $560 / month saved
  91. 91. Success of Green Building: Case Studies High End Home: The Smith Residence <ul><li>Does not account for: </li></ul><ul><ul><li>Reduced maintenance costs </li></ul></ul><ul><ul><li>Healthier living environment </li></ul></ul><ul><ul><li>Great design for your lifestyle </li></ul></ul>Saving money by going green offsets selling for lower price in depressed market.
  92. 92. Success of Green Building: Case Studies Affordable Residence: Affordable Green Plan <ul><li>Built a LEED-Platinum 1,765 sq.ft. house for $100,000 </li></ul><ul><li>Approximately $56 per sq.ft. </li></ul><ul><li>Goal here is to reduce utility bills and create a healthy environment </li></ul><ul><li>10% added cost for going green: </li></ul><ul><li>Better windows </li></ul><ul><li>Better insulation </li></ul><ul><li>Energy efficient appliances / HVAC </li></ul><ul><li>Sealing package to reduce air leakage </li></ul><ul><li>Completely maintenance free </li></ul><ul><li>Healthy finishes (flooring, paint, HVAC) </li></ul>
  93. 93. Success of Green Building: Case Studies Affordable Home: The Affordable Green Plan
  94. 94. Success of Green Building: Case Studies Affordable Home: The Affordable Green Plan <ul><li>10% added cost offset by reduced utility bills ($60 / month added cost if mortgaged @ 6% for 30 years) </li></ul><ul><li>Saving money each month by going green (over $80 / month) </li></ul><ul><li>Does not account for: </li></ul><ul><li>Reduced maintenance costs </li></ul><ul><li>Healthier living environment </li></ul><ul><li>Great design for your lifestyle </li></ul><ul><li>A better looking house than your neighbor </li></ul>
  95. 95. Green Revisited: Building a Green Home: <ul><li>Creates a healthy living environment for your family </li></ul><ul><li>Can save you money overall each month </li></ul><ul><li>May offset the expense of selling your home in a depressed market </li></ul><ul><li>Reduces maintenance expenses </li></ul>
  96. 96. <ul><li>Now is a Great Time to Build! </li></ul><ul><li>Lower construction fees </li></ul><ul><li>Projects are under budget </li></ul><ul><li>Material costs are low </li></ul>
  97. 97. <ul><li>Current DTA Projects: </li></ul>
  98. 98. <ul><li>Current DTA Projects: </li></ul>
  99. 99. <ul><li>Current DTA Projects: </li></ul>
  100. 100. <ul><li>Current DTA Projects: </li></ul>
  101. 101. <ul><li>Our Design Team’s 1 st Project: </li></ul>
  102. 102. <ul><li>Thank You! </li></ul>www.DTArchitects.com