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Selling Strategy
The document outlines an implementation process in 3 parts: 1. Conduct discovery meetings with stakeholders to understand goals and build trust. 2. Ensure organizational buy-in through documentation, communication, and gaining support. 3. Develop a timeline and defined process for implementation to guarantee success and provide status updates to keep the organization informed.
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Selling Strategy
- 1. 1. History &Status Quo: Identify historical context with veteran staff, while also generating their trust and partnership. Conduct discovery meetings with key stakeholders to help solidify goals and objectives. 2. Buy In: Organizational buy-in is critical for strategic implementation to be successful. Simple and detailed documentation will set the foundation along with other methods of open communication. 3. Process: The process of implementation is just as critical as the strategy development. A firm timeline accompanied with a defined and streamlined process will guarantee completion. Communication updates to the organization about the project’s status will ensure success. STRATEGY SELLING
- 2. SO, WHO ISTHIS CHICK?
- 3. SO, WHO ISTHIS CHICK? @AMYLJORGENSEN
- 4. THESE TACTICS =ONE SIZE FITS ALL
- 5. SIT BACK &RELAX
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- 8. STUFF IS AMESS
- 9. IT NEEDS TOBE CLEANED UP
- 10. YOU KNOW YOU’RESTUFF
- 11. & YOU HAVEIDEAS
- 12. PEOPLE ARE SCAREDOF CHANGE
- 13. & HAVE CONTROLISSUES
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- 15. ( HE TOUCHEDTHE BUTT )
- 16. HOW DO YOUSHOW THE WAY?
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- 20. LET THEM TELLYOUR STORY
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- 26. USER PERSONA &JOURNEY DORY NEW USER INFLUENCERS • WATER • REMINDERS • SQUISHY THINGS • TO FIND NEMO • FAMILY BIOGRAPHY DORY IS A BLUE FISH THAT ENCOUNTERED MARLIN AND SET OFF ON A QUEST TO FIND HIS SON, NEMO. SHE NEEDS HELP WITH HER MEMORY. CUSTOMER JOURNEY DORY MET MARLIN, THEN STARTED OFF TO FIND NEMO. THEY ENCOUNTERED SOME SHARKS AND THEN ROCKED THE EAC WITH CRUSH THE TURTLE. THEY RODE IN A WHALE BEFORE ENDING UP AT P SHERMAN 42 WALLABY WAY, SYDNEY. 1 2 3 4 5 OCEAN EAC WHALE SYDNEY
- 27. FOCUS ON USEREXPERIENCE
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- 35. NO ONE WANTSTO BE PUT DOWN
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- 37. LET THEM TALK70% OF THE TIME
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- 40. TALK ABOUT THEIRGOALS
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- 42. SHOW HOW YOUCAN HELP THEM
- 43. GET THEM TOSAY “YES”
- 44. ADMIT IT IFYOU’RE WRONG
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- 47. LET THE IDEASBE THEIRS
- 48. THEY ARE YOURCO-PILOT
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- 52. REPEAT TACTICS • BEFRIENDLY • ASK QUESTIONS • AVOID ARGUMENTS • GET THEM TO SAY “YES” • FOCUS ON THE END GOALS • LET THE IDEAS BE THEIRS • GIVE SINCERE APPRECIATION
- 53. THERE’LL BE SOMEBUMPS
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- 55. KEEP FOCUSED ONTHE GOAL
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