Getting the Google Search results you want

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Some tips and tricks on how to get the Google search results you are looking for.

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Getting the Google Search results you want

  1. 1. Getting the Google search results you want by Chris Myers Gerald R. Ford School of Public Policy [email_address] http://twitter.com/myersca aim & google: oldmacbum http://www.fordschool.umich.edu
  2. 2. Not getting the results you are expecting? Frustrated? Photo by: http://www.flickr.com/people/striatic/
  3. 3. Lessons come from a mess. Photo by: http://www.flickr.com/photos/dalasie/
  4. 4. What is Google looking for? Photo originally by: http://www.flickr.com/people/nolifebeforecoffee/
  5. 5. 1. URL – Spell it Out – Good and Bad Photo by: http://www.flickr.com/people/airpark/ Bad: http://acoolguy.com Good: http://chrismyers.com
  6. 6. 1. URL – Spell it Out – Good and Bad Photo by: http://www.flickr.com/people/airpark/ B ad: http://myschool.umich.edu/id?=3456&type=2&sort=4 Good: http://myschool.umich.edu/faculty/doe
  7. 7. 1. URL – Path Matters – Key Words – Good and Bad Photo by: http://www.flickr.com/people/airpark/ Bad: http://myschool.umich.edu/content/grouping/people/faculty/educationalstudies/pages/faculty/doe Good: http://myschool.umich.edu/faculty/doe Better: http://myschool.umich.edu/doe
  8. 8. 2. Page Title – Reflect Page – Good and Bad http://www.flickr.com/people/mikefischer/ Bad: University of Michigan Ann Arbor My School Good: John Doe Faculty <Name>
  9. 9. 2. Page Title – Keywords http://www.flickr.com/people/13519089@N03/ <ul><ul><li>Include your key words </li></ul></ul><ul><ul><li>Right combination </li></ul></ul>
  10. 10. 3. Links – Keywords http://www.flickr.com/people/13519089@N03/ <ul><ul><li>Include your key words </li></ul></ul><ul><ul><li>Right combination </li></ul></ul><ul><ul><li>About </li></ul></ul>
  11. 11. 3. Links – Link Title <ul><ul><li>Accurate Description </li></ul></ul><ul><ul><li>Right combination </li></ul></ul><a href=“http://www.google.com” title=“Popular Search Engine”>Google</a>
  12. 12. 3. Links – Anchor text <ul><ul><li>Accurate Description </li></ul></ul><ul><ul><li>Right combination </li></ul></ul><a href=“http://www.google.com” title=“Popular Search Engine”>Google is a Popular Search Engine</a>
  13. 13. 3. Links – Incoming – Popularity Photo by: http://www.flickr.com/people/patrick_q <ul><ul><li>Numbers </li></ul></ul><ul><ul><li>Source Quality </li></ul></ul>
  14. 14. 4. Content – Keywords - Density Photo by: http://www.flickr.com/photos/martinstabe/
  15. 15. 5. Timeliness – Updated Photo by: http://www.flickr.com/people/lwr/
  16. 16. Examples Photo by: http://www.flickr.com/photos/tracyhunter/
  17. 17. Don't forget to remove items from Google's list  (including PDFs and Word Documents save html file with code as same name) Photo originally by: http://www.flickr.com/photos/raster/ Just say the magic word/code: <meta name=&quot;robots&quot; content=&quot;noindex,nofollow&quot;>
  18. 18. Happy Photo by: http://www.flickr.com/photos/orcoo/

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