Instagram, Facebook, and other major social media platforms provide valuable services to billions of users each month. Instagram was founded in 2010 by Kevin Systrom and Mike Krieger and currently has over 700 million active users. It allows users to share photos and videos with followers. Facebook was founded in 2004 by Mark Zuckerberg and has over 2 billion active users. It allows users to connect, share life updates and media. Both platforms generate revenue primarily from advertisements. They must balance this with legal and ethical responsibilities to protect users.

1. H

3. When- October 2010
Who- Kevin systrom, mike Krieger
How much they worth- $35million dollars
How many customers- 700 millions people on average a month
When- February 2004
Who- Mark Zuckerberg
How much they worth $1 trillion dollars
How many customers a month- 2.07
billion
When- October 29th 2012
Who- Evan Spiegel.
How much they worth $25 billion
How many customers a day- 158 million people
Social Media Platforms To Analyse

4. INSTAGRAM- PURPOSE
Instagram is a photo sharing app where everyone in an area can connect with each other
by sharing images and allowing anyone to see it. It is most famous for the posts of
images and videos online, also the format of the pictures that get uploaded are squared
images. You can take pictures within the app and off the app and upload it to the
application itself, which will mean that the picture itself will be off a better quality due to
the fact that it is using the photo quality of the phone that is taking the picture. Also,
Instagram is becoming more modern, like Facebook and starting to do live videos of
anyone who wants to upload themselves to all of their followers on their page, which
conveys that they are doing well, due to the fact that they need to add in more features to
the application to make sure that they stay at the top of the table. When exploring
Instagram you can go on to the explore page which allows an individual who is ‘exploring’
to look at people’s profiles worldwide (people you aren’t previously following) due to the
fact that this is what the explore section is about. The Instagram Explore page is a unique
feature of Instagram, one that’s designed to help people and businesses gain more
exposure on Instagram with very little effort because any one can get on the explore
page. Instagram was launched up on the app store in 2010, Kevin Systrom and Mike
Krieger, Founders of Instagram. Two Stanford fellows built a pared-down photo app into
a $1 billion idea. Instagram’s mission statement is to ‘capture and share the worlds
thoughts’ which connotes to the audience that they are encouraged to use the app by the
missions statement due to the verb ‘share’ conveys that there aim is to share all images
with their followers and make the image more open for likes and comments to me on the
images.
https://www.theguardian.com/culture/2017/may/12/what-
is-instagram-actually-for-these-days-is-it-any-good

5. INSTAGRAM- CONTENT
INSTAGRAM HAVE A STANDARD COLOUR SCHEME. THEY HAVE FOUR COLOURS THAT
ARE BLENDED IN TO MAKE PEOPLE FEEL WELCOME WHEN USING THE APPLICATION.
THE COLOUR SCHEME OF THE LOGO IS YELLOW/ ORANGE/ RED AND PURPLE.
THESE ARE BRIGHT COLOURS THAT WOULD APPEAL TO THE AUDIENCE, UNLIKE
FACEBOOK THERE ISN’T A SPECIFIC AGE YOU HAVE TO BE TO HAVE INSTAGRAM
WHICH CONVEYS THAT THE TARGET AUDIENCE OF THE APPLICATION IS UNIVERSAL
WHICH IS WHY IT IS SUCH A WORLD-WIDE USING APPLICATION, WHICH IS USED ON A
DAY TO DAY BASIS. THE LAYOUT IS VERY BASIC YOU CAN CLICK ON IMAGES OR
SCROLL DOWN TO IMAGES. YOU CAN ALSO FOLLOW PEOPLE AND THEY CAN
FOLLOW YOU BACK AND LIKE YOUR POSTS. FURTHERMORE, YOU CAN ALSO
UPLOAD VIDEOS AND INSTAGRAM STORIES FOR YOUR FOLLOWERS TO WATCH AND
VIEW.

6. CONTENT- INSTAGRAM
THIS TELLS THE USER
HOW MANY USERS
THEY ARE
FOLLOWING
THIS TELLS THE USER
HOW MANY PEOPLE IS
FOLLOWING THEM
THERE IS A
SECTION FOR
HOW MANY
POSTS A
INDIVIDUAL HAS
POSTED .
SECTION FOR
WHERE THERE ARE
PHOTOS OF YOU
THAT OTHERS HAVE
UPLOADED
ALLOWING YOU TO
VIEW AND SHARE
CONTENT WITH
FRIENDS/OTHER
LOCATION OF WHERE THE
PHOTO’S HAVE BEEN TAKEN
THIS IS TO
VIEW THE
IMAGES
DIFFERENT
LY IN A LIST
FORMAT.

7. INSTAGRAM- TARGET USER/MEMBERSHIP
FIRSTLY, STARTING UP INSTAGRAM IS VERY SIMPLE, THE FIRST THING TO DO IS TO DOWNLOAD THE APP, AND WHEN
IT FINALLY DOWNLOADED THERE WILL BE A SECTION OF THE HOMEPAGE SAYING LOG IN IF YOU HAVE PREVIOUSLY
MADE AN ACCOUNT ON INSTAGRAM, OR IF YOU ARE NEW O IT, THEN YOU WILL HAVE TO SIGN UP ENTERING YOUR
EMAIL ADDRESS, PHONE NUMBER AND PASSWORD FOR THE ACCOUNT. FROM OCTOBER 2010-OCTOBER 2015, THE
APP HAS GROWN ASTONISHINGLY UP TO 400-450 MILLION ACTIVE USERS A DAY, AND AN AVERAGE OF 3 BILLION
LIKES OCCUR ON A DAILY BASIS AS WELL WHICH CONVEYS TO THE AUDIENCE THAT INSTAGRAM IS A WORLDWIDE
APPLICATION. THE SOCIO ECONOMIC GROUP: INSTAGRAM USERS WILL FALL FROM C1 GROUP IN THE SOCIO
ECONOMIC NEEDS TABLE TO E GROUP. WHICH CONVEYS THAT MOST USERS ARE AROUND 17-34, SO SOME
STUDENTS ARE EMPLOYED AND SOME MAY NOT BE. THERE IS A KNOWN STATISTIC THAT IT HAS BEEN OBSERVED
THAT 53% OF INSTAGRAM USERS ARE FROM THE AGE OF 18-29 YEAR OLDS AND THE MAJORITY OF THESE PEOPLE
WILL FALL INTO THE UN EMPLOYED CATEGORY BECAUSE THEY ARE EITHER IN COLLEGE OR UNIVERSITY. THE
TARGET AUDIENCE OF INSTAGRAM WILL BE KNOWN AS THE AGE FROM AROUND 17- AROUND 30, THIS WOULD FALL
INTO THE MASLOW SECTION OF ‘ASPIRES’ WOULD FALL INTO MASLOW AS THEY ARE THE TYPES O PEOPLE THAT
WILL ASPIRE OF WANTING POPULARITY LIKE CELEBRITY'S DO, THIS IS IMPORTANT TO SOME PEOPLE AS THEY
WANT THE MOST AMOUNT OF FOLLOWERS IN THE GROUP AND ALSO WANT THE MOST AMOUNT OF LIKES. THE
TARGET AUDIENCE CAN BE SEEN AS ENTERTAINMENT AND COMMUNICATION CAN BE USED IN INSTAGRAM AS A WAY
OF USING THE APP TO CREATE DIVERSITY AMONGST USERS AS THEY ARE COMMUNICATING AND TAGGING EACH
OTHERS IN MEMES AND PICTURES. ACCORDING TO MASLOW SOME USERS MAY BE ‘SOCIAL CLIMBERS’ AS THEY
WILL INSPIRE TO BE LIKE SOME ENTHUSIASTS SUCH AS FITNESS ENTHUSIASTS. FURTHERMORE THE AUDIENCE
MAY BE ABLE TO ‘PERSONALLY IDENTIFY” (KATZ) WITH OTHER USES OF INSTAGRAM AND THEIR LIFE CHOICES AND
PLACES THEY GO TO.
http://uk.businessinsider.com/instagram-demographics-
2013-12?r=US&IR=T

8. INSTAGRAM-SOURCES OF REVENUE
• INSTAGRAM GAIN THERE SOURCE OF REVENUE FROM ADVERTISEMENTS, THEY WILL GET A
SPECIFIC BUSINESS TO TAKE PICTURES OF SOMETHING THAT THEY ARE SELLING, AND
INSTAGRAM WILL STATE IT AS A ADVERTISEMENT SO THEREFORE THIS WILL COME UP ON
EVERY INDIVIDUAL INSTAGRAM’S FEED DUE TO IT BEING AN ADVERTISEMENT. JUST LIKE
FACEBOOK, INSTAGRAM’S MOST REVENUE EARNING SOURCE ARE THE SPONSORED POSTS.
THESE ARE JUST LIKE THE USUAL POSTS BUT HAVE A SPONSORED TAG AND A CALL TO
ACTION BUTTON.
• AN ADVERTISER BUYS AN ADVERTISING SPACE ON INSTAGRAM
• INSTAGRAM THEN DISTRIBUTES THE ADVERTS ON THE APPLICATION, WHICH HAS BEEN SET
UP BY THE ADVERTISER
• INSTAGRAM CHARGERS THE SPECIFIC BUSINESS DEPENDING ON THE TYPE OF
ADVERTISEMENT
https://www.investopedia.com/articles/personal-
finance/030915/how-instagram-makes-money.asp

9. INSTAGRAM- LEGAL AND ETHICAL ISSUES
THE LEGAL AND ETHICAL RIGHTS FOR THE INSTAGRAM POLICY DOES NOT CLAIM
OWNERSHIP OF ANY CONTENT THAT AN INDIVIDUAL POSTS ON THERE PAGE, FOR EXAMPLE
IF AN INDIVIDUAL POSTS A PICTURE OR INFLUENCING DRUGS FOR EXAMPLE, AND IF
SOMEONE COMPLAINS ABOUT THERE PAGE THEN INSTAGRAM WILL HAVE TO REMOVE THE
POSTS THAT THE INDIVIDUAL POSTED. ALSO INSTAGRAM DOESN’T ALLOW ANY
PORNOGRAPHY, SO THEREFORE IF SOMEONE'S POSTS ANYTHING GOING AGAINST
INSTAGRAM RULES AND REGULATIONS ABOUT PORNOGRAPHY THEN THE SAME THING WILL
HAPPEN TO THEM IF ANYONE COMPLAINS.
INSTAGRAM DOES NOT CLAIM OWNERSHIP OF ANY CONTENT THAT YOU POST ON OR
THROUGH THE SERVICE. INSTEAD, YOU HEREBY GRANT TO INSTAGRAM A NON-EXCLUSIVE,
FULLY PAID AND ROYALTY-FREE, TRANSFERABLE, SUB-LICENSABLE, WORLDWIDE LICENSE
TO USE THE CONTENT THAT YOU POST ON OR THROUGH THE SERVICE, SUBJECT TO THE
SERVICE’S PRIVACY POLICY. THIS PARAGRAPH IS TAKEN FROM THE TERMS AND CONDITIONS
OF INSTAGRAM STATING APPROPRIATE USE OF CONTENT AND TO OWNS THE CONTENT
HTTP://INSTAGRAM.COM/LEGAL/PRIVACY/,
DATA PROTECTION ACT THE USE OF INSTAGRAM API IS SUBJECT TO API TERMS OF USE
WHICH INCORPORATES THE TERMS OF THE PRIVACY POLICY, WITHIN THIS POLICY THEY
HAVE MENTIONED CHILDREN’S PRIVACY RELATING TO CHILDREN FROM UNDER THE AGE OF
13 DUE TO THE FACT THAT ANY YOUNGER THAN THIS IS KNOWN AS KID AND SHOULD NOT
HAVE ANYTHING TO DO WITH SOCIAL MEDIA
• HTTPS://HELP.INSTAGRAM.COM/
Instagram have implemented
the ‘action blocked’ for any
posts that have been on
Instagram that go against the
terms and policy's.

10. FACEBOOK-PURPOSE
• FACEBOOK’S MISSION STATEMENT IS TO ‘ GIVE PEOPLE THE POWER TO SHARE AND MAKE
THE WORLD MORE OPEN AND CONNECTED’ WHICH THIS CAN FURTHERMORE CONNOTE
THAT THEY WANT TO MAKE SOCIETY MORE INFORMED AS A WHOLE ABOUT WHAT IS
OCCURRING AND FOR EVERYONE TO BE ABLE TO HAVE A WORD AND OPPORTUNITY IN
SOCIETY. THE PURPOSE OF FACEBOOK IS TO BE A HUGE SOCIAL MEDIA PLATFORM WHERE
EVERYONE IS ABLE TO SHARE CONTENT TO EVERYONE IN SOCIETY SUCH AS TEXT, IMAGES,
VIDEO AND STATUSES OF HOW PEOPLE ARE FEELING ON A DAY TO DAY BASIS. THE AIM FOR
FACEBOOK IS TO GET EVERY INDIVIDUAL TO SHARE THERE LIFESTYLE ON FACEBOOK.
FACEBOOK IS A POPULAR FREE SOCIAL MEDIA WEBSITE WHERE USERS ARE ABLE TO
CREATE PROFILES TO UPLOAD CONTENT ABOUT THEMSELVES WITH THE MAIN PURPOSE
WHICH IS TO KEEP IN CONTACT WITH PEOPLE THAT THEY MAY NOT SEE AS MUCH AS THEY
SEE OTHERS, SO THEREFORE IT CAN ALSO BE SEEN AS A COMMUNICATION THING WHERE
THEY KEEP IN CONTACT WITH PEOPLE THEY DON’T SEE.
https://www.techwalla.com/articles/the-purpose-of-facebook

11. FACEBOOK CONTENT
• LAYOUT OF FACEBOOK- THE HOMEPAGE OF FACEBOOK IS VERY
SIMPLISTIC, DUE TO THE FACT THAT THE FEED IS ALL DOWN THE MIDDLE
WHICH WILL CONTAIN STATUS, VIDEO, MESSAGES, AND IMAGES, WHICH
ANYONE WHO IS LOOKING AT THESE CAN EITHER, LIKE SHARE OR
COMMENT ON THE POST IF THEY LIKE IT FOR EXAMPLE. THERE ARE
THREE COLUMNS WITH THE MAIN NEWS FEED IN THE MIDDLE, ON THE
LEFT IT HAS A COLUMN WHICH ARE LINKS TO OTHER AREAS IN
FACEBOOK SUCH AS GROUPS THAT HAVE BEEN CREATED WITHIN
FACEBOOK. IT FURTHERMORE COVERS YOUR PROFILE FRIENDS THAT
ARE CURRENTLY ONLINE, APPLICATION SAND GAMES AND ALSO PAGES
WILL BE FOUND ON THE LEFT OF THE FACEBOOK PAGE. ON THE RIGHT
HAND SIDE IT CONNOTES WHAT IS TRENDING NOW ON FACEBOOK, IT
INCLUDES THE TOP TRENDS, POLITICS SCIENCE, NEWS, SPORT AND
ENTERTAINMENT AND MORE,.
• COLOUR SCHEME- THE COLOUR SCHEME OF FACEBOOK IS SEEN AS
WHITE AND LIGHT BLUE, THESE COLOURS ARE VERY PLAIN AND SIMPLE
WHICH CAN REFER BACK TO THE PURPOSE WHICH IS VERY SIMPLE AS
WELL, FURTHERMORE THE PURPOSE IS TOO CONNECT WITH PEOPLE
Colour
scheme is
similar to
brand
identity

12. FACEBOOK TARGET USER
TARGET USERS IS AN INDIVIDUAL THAT HAS SIGNED UP TO USE A SPECIFIC
APPLICATION OF THERE CHOICE , IT IS FREE TO BECOME A USER OF FACEBOOK AND
THE ONLY COSTS WOULD COME FROM PAYING TO PROMOTING A PRODUCT OR
BUSINESS ON A FACEBOOK PAGE. FACEBOOK HAS A HUGE TARGET AUDIENCE, I AM
CURRENTLY 17 AND I HAVE A FACEBOOK ACCOUNT, ALSO MY MUM CURRENTLY HAS A
FACEBOOK ACCOUNT WHICH THIS CONVEYS THAT THE TARGET AUDIENCE FOR
FACEBOOK IS VAST . THE TARGET AUDIENCE FOR FACEBOOK CAN BE SEEN AS
EVERYONE WITH A MOBILE PHONE THAT WANTS TO ASSOCIATE WITH FRIENDS AND
EXPRESS FEELINGS ONLINE, SHOWN BY A WEBSITE ONLINE CALLED PINGDOM
CONVEY THAT THE MAJORITY OF FACEBOOK USERS ARE CURRENTLY 35 AND OVER,
ALSO THE MOST COMMON GENDER FOR FACEBOOK IS ALSO WOMEN,
https://yourbusiness.azcentral.com/target-market-facebook-
16289.html

13. FACEBOOK SOURCE OF REVENUE
• WITH MORE THAN $1 BILLION PER QUARTER IN ADVERTISING REVENUE AND 1.2 BILLION MONTHLY
ACTIVE USERS WHICH IS A LOT OF CUSTOMERS WHO ARE JUST USING A APPLICATION. FACEBOOK
HAS BEEN SAID TO EXCEED THE LIMIT TO BEING A SOCIAL MEDIA ACCOUNT INSTEAD ITS CALLED
CO-OPERATION THAT IS WORTH MILLIONS OF POUNDS. FACEBOOK IS ON THE ‘APP STORE’ WHICH
IS FOUND ON IPHONE, WITH EVERY DOWNLOAD THAT FACEBOOK GETS ON EVERY IPHONE, WHICH
THEY DO ALL ADD UP FACEBOOK GET PAYED A SET AMOUNT EVERY MONTH DEPENDING ON HOW
MANY PEOPLE DOWNLOAD THE APPLICATION A MONTH. ALSO WHEN YOU ARE ON THE FACEBOOK
NEWS FEED, SPONSORS ARE ALSO A LARGE AMOUNT OF FACE BOOK'S SOURCE OF REVENUE, AS
YOU CAN SEE IN THE TOP CORNER AN ADVERTISEMENT ON THE SIDE BAR ON THE NEWS FEED IS
THE MOST EXPENSIVE AT $1 A CLICK AND AS YOU CAN SEE THEY HAVE GOT 700 CLICKS TO
WEBSITE, WHICH THE WEBSITE WILL BE SEEN AS THE ADVERTISER. GAMES LIKE FARMVILLE,
MAFIA WARS, CITY VILLE, EMPIRE & ALLIES ARE SOME OF THE POPULAR GAMES THAT HAVE
MILLIONS OF USERS WHO PAY REAL MONEY TO PLAY WITH IT. THESE GAMES ARE MADE BY ZYNGA
AND FACEBOOK TAKES 30% REVENUE FROM IT.
https://www.quora.com/What-are-Facebooks-main-
revenue-sources

14. FACEBOOK- LEGAL AND
ETHICAL
THE LEGAL AND ETHICAL RIGHTS FOR FACEBOOK'S POLICY DOES NOT CLAIM OWNERSHIP OF ANY
CONTENT THAT AN INDIVIDUAL POSTS ON THERE PAGE, FOR EXAMPLE IF AN INDIVIDUAL POSTS A
PICTURE OR INFLUENCING DRUGS FOR EXAMPLE, AND IF SOMEONE COMPLAINS ABOUT THERE PAGE
THEN FACEBOOK WILL HAVE TO REMOVE THE POSTS THAT THE INDIVIDUAL POSTED. ALSO FACEBOOK
DOESN’T ALLOW ANY PORNOGRAPHY, SO THEREFORE IF SOMEONE'S POSTS ANYTHING GOING AGAINST
FACEBOOK RULES AND REGULATIONS ABOUT PORNOGRAPHY THEN THE SAME THING WILL HAPPEN TO
THEM IF ANYONE COMPLAINS. FACEBOOK DO NOT ALLOW ANY INAPPROPRIATE CONTENT ON THEIR
FEED DUE TO THE FACT THAT PEOPLE WILL COMPLAIN AND SEND BAD REPORTS TO FACEBOOK, FOR
EXAMPLE A POST THAT SOMEONE COULD UPLOAD, IT COULD BE A PHOTOGRAPH , VIDEO, OR EVEN
JUST A COMMENT; A EXAMPLE THAT I HAVE SEEN ON FACEBOOK IS TWO GIRLS HAVE A FIGHT WHERE IT
TURNS OUT THAT ONE OF THE GIRLS GETS SERIOUSLY INJURED AND WAS IN A CRITICAL CONDITION
AFTER THE FIGHT, AND USERS OF FACEBOOK HAVE REPORTED THIS VIDEO ENOUGH TIMES FOR
FACEBOOK TO HAVE THE RIGHTS TO REMOVE THE VIDEO DUE TO THE CONTENT THAT SOMEONE HAS
SHARED HAS BEEN REMOVED DUE TO THEM VIOLATING THE TERMS AND POLICY OF FACEBOOK.

15. SNAPCHAT- PURPOSE
SNAPCHAT WAS FOUNDED IN 2011 BY TWO GENTLEMEN NAMED EVAN SPIEGEL AND BOBBY MURPHY
WHO BOTH JOINED TOGETHER TO FORM THE APPLICATION. THEY HAVE PREVIOUSLY TRIED
CREATING ANOTHER APPLICATION BEFORE SNAPCHAT WHICH WAS CALLED PICABOO BUT IT DIDN’T
BECOME WORLD WIDE LIKE THERE SECOND APPLICATION WHICH WAS CALLED SNAPCHAT WHICH IS
JUST SITTING BELOW FACEBOOK AND BIG APPS AS SUCH AS. YOU WILL FIND THE APPLICATION
‘SNAPCHAT’ ON THE APP STORE WHICH IT IS FREE TO PURCHASE . RECENTLY THE FOUNDER OF
FACEBOOK CALLED ‘MARK ZUCKERBERG’ TRIED TO PURCHASE SNAPCHAT AND WAS TRYING TO DO A
COLAB BETWEEN FACEBOOK AND SNAPCHAT DUE TO THE FACT THAT SNAPCHAT IS DIRECT
PICTURE/MESSAGES VIA PEOPLE WHO YOU ARE TRYING TO CONTACT, THE OFFER FROM THE
FACEBOOK FOUNDER WAS AS LARGE AS $3 BILLION BUT THE FOUNDERS OF SNAPCHAT SAID THEY
AN TO STAY ON THEIR OWN. SNAPCHAT MAY NOT HAVE A SPECIFIC SLOGAN BUT I FOUND OUT SOME
DATA MYSELF WHICH I FOUND ON THE APP STORE IT STATES LIFE'S MORE FUN WHEN YOU LIVE IN
THE MOMENT”. WHICH THIS COULD CONNOTE WHEN USING THE APPLICATION YOU CAN CAPTURE
YOUR FAVORITE MOMENTS WHEREVER YOU ARE AND WHENEVER YOU WANT. ANOTHER USE OF
SNAPCHAT CAN BE SEEN AS USING THE SEVERAL DIFFERENT FILTERS WHICH YOU CAN USE WHILST
CONTACTING FRIENDS.

16. SNAPCHAT- CONTENT
THERE ARE SEVERAL DIFFERENT SEGMENTS OF SNAPCHAT AS A WHOLE, WH9CH IS WHY IT IS SUCH
A POPULAR APPLICATION AND IS PROBABLY WHY ‘MARK ZUCKERBERG’ WANTED TO PURCHASE THE
APPLICATION ITSELF. THE MAIN SEGMENT OF THE APPLICATION IS THAT WHEN TAKING A ‘SELFIE’ OR A
PICTURE THERE ARE SEVERAL DIFFERENT FILTERS THAT YOU CAN USE TO ADD ON TO YOUR FACE .
ALSO ANOTHER SEGMENT OF SNAPCHAT THAT HAS BEEN RECENTLY ADDED IS WORLD SNAP WHERE
YOU CAN SEE ON A MAP WHERE ALL OF YOUR FRIENDS ARE WEATHER THEY HAVE GONE ON
HOLIDAY, YOU WILL BE ABLE TO SEE THEM IN A DIFFERENT COUNTRY, E.G THE MAIN COLOURS OF
SNAPCHAT IS WHITE, YELLOW, BLUE AND A GREEN COLOUR. THIS IS DUE TO THE MORE VIBRANT
COLOURS BEING USED THE MORE IT WILL ATTRACT PEOPLE TO WANT TO USE THE APPLICATION.
ALSO WHEN GETTING A SNAPCHAT ACCOUNT THIS WILL START YOU OF WITH YOUR OWN PROFILE
WHICH YOU CAN SEEN HOW MANY SNAPS YOU HAVE SENT TO FRIENDS, WHO YOU ARE FRIENDS
WITH, WHO YOU TALK TO THE MOST OUT OF YOUR FRIENDS. ALSO THERE IS A SECTION WHICH
ALLOWS A USER TO ENTER THE DISCOVERY SECTION WHICH THIS ALLOW THE USER TO SEE WHAT IS
GOING ON AROUND THE WORLD ON A DAY TO DAY BASIS.
https://www.curalate.com/blog/superfuel-
your-snapchat-strategy/

17. SNAPCHAT TARGET AUDIENCE/ MEMBERSHIP
FOR EVERY SOCIAL MEDIA ACCOUNT THAT IS OUT
TODAY, IT IS ESSENTIAL THAT THEY DIRECT THERE
APPLICATION TO A SPECIFIC TARGET AUDIENCE DUE
TO THE FACT IF THEY DO THIS AND THE APPLICATION
EXPLODES THEN IT MAY START A TREND WITHIN THAT
SPECIFIC TARGET AUDIENCE, AND THIS IS THE MAIN
WAY THAT MOST APPLICATIONS GAIN CUSTOMERS.
THEREFORE SNAPCHAT’S MAIN TARGET AUDIENCE IS
SAID TO BE FROM THE AGE OF 18-24 DUE TO THE FACT
THAT ANY INDIVIDUAL THAT WANTS TO USE SNAPCHAT
HAS TO BE 13 SO THEREFORE ANY TEENAGER CAN
USE SNAPCHAT, AND WHEN TEENAGERS DOWNLOAD
SOMETHING IT GOES VIRAL DUE TO SOCIAL MEDIA AS
EVERYONE WILL FIND OUT ABOUT THE APPLICATION ,
SO THIS MAYBE THE REASON WHY THIS SPECIFIC AGE
GROUP IS AS HIGH AS IT IS. ALSO I FEEL LIKE THE
TARGET AUDIENCE OF SNAPCHAT IS 18-24 IS BECAUSE

18. SNAP CHAT- SOURCE OF REVENUE
EVEN THOUGH SNAPCHAT HASN’T EXISTED FOR THAT LONG, IT WAS CREATED IN
2011AND NOW IT IS 2018 SO IT HAS BEEN OUT FOR LITTLE THEN 7 YEARS.
SNAPCHAT IS SAID TO BE VALUED AT AROUND $18 BILLION, THEY HAVE GONE UP IN
THE PAST COUPLE YEARS DUE TO THE FACT THAT THERE HAVE BEEN SOME BIG
UPDATES TO THE APPLICATION THAT HAVE MADE IT MORE THAN JUST A SOCIAL
MEDIA APPLICATION ON OF THEM BEING SPONSORED LENSES WHICH THIS WHERE
PEOPLE CAN USE DIFFERENT FILTERS ON THERE FACE AND ADAPT THE WAY THEY
LOOK ; ALSO ANOTHER REASON THERE REVENUE HAS INCREASED IS DUE TO
THERE SPONSORSHIPS AMONG THE APPLICATION. THERE MAIN WAY IN WHICH
SNAPCHAT EARNS THE MONEY IS BY THE SPONSORSHIP LENSES WHERE ON A
NORMAL DAY THEY CAN EARN UP TO AROUND $450,000 ON A NORMAL DAY. BUT
FOR EXAMPLE AT CHRISTMAS TIME WHEN IT IS ALL FESTIVE THEY WILL EARN
MORE MONEY DUE TO THE POPULAR DEMAND, WHICH IS WHY MANY BUSINESS
ARE SIGNING UP FOR NEXT YEAR DUE TO THE AMOUNT OF MONEY THAT IS BEING
MADE. LASTLY, IT IS A RECENT SEGMENT THAT SNAPCHAT HAS STARTED USING IS
LIVE STREAMING BIG EVENTS FOR PEOPLE WHO WANT TO WATCH IT ON THEIR
PHONES, THIS IS BECAUSE THEY WILL GET THOUSANDS MAYBE MILLIONS IF IT IS A
BIG EVENT SUCH AS A BIG FOOTBALL MATCH, OR EVEN THE WORLD CUP.
https://www.investopedia.com/articles/investing/061915/ho
w-snapchat-makes-money.asp

19. SNAPCHAT- LEGAL AND ETHICAL
SNAP CHAT IS A NEW APPLICATION THAT GOT BROUGHT TO THE APP STORE IN 2011, CREATED
BY TWO MEN CALLED EVAN SPIEGEL AND BOBBY MURPHY. SNAPCHAT HAVE STATED CLEARLY
ON THERE WEBSITE THAT NO ONE UNDER THE AGE OF 13 IS ALLOWED TO USED SNAPCHAT OR
CRATE A ACCOUNT, THIS COULD BE DUE TO THE FACT THAT THEY ARE VERY YOUNG,
SNAPCHAT IS DANGEROUS IN SOME WAYS AS SOME PEOPLE GET LEAD INTO SOMETHING
CALLED ‘SEXTING’ AND MANY PEOPLE HAVE COME ACROSS THIS WHERE THERE PRIVATE
PHOTOS HAVE BEEN SENT TO SOMEONE AND MAYBE THEY HAVE BEEN PASSED ON. IF THIS
HAS HAPPENED TO YOU THEN YOU WILL REALIZE THAT IT ISN’T A NICE THING TO HAVE DONE
TO YOURSELF AS THEY ARE PRIVATE. THIS CAN BE EVEN MORE DANGEROUS WHEN COMING
TO YOUNG GIRLS AND EVEN YOUNG BOYS BECAUSE THEY MAY GET PRESSURED INTO THIS AT
A YOUNG AGE AND MAY FEEL THEY HAVE NO AUTHORITY OVER THE PERSON THEY ARE
TALKING TOO, SO THIS MAY MAKE THEM FEEL LIKE THEY HAVE TO SEND PHOTO’S, WHICH
THESE MAY BECOME LEAKED AS WELL. SOME OTHER ISSUES WITH SNAPCHAT AS WELL CAN
BE SEEN AS WHEN CELEBRITIES POST THERE LIFE STORIES ON SNAPCHAT AND ONE PERSON
KEPT POSTING SNAPCHATS INCLUDING DRUGS, AND THIS INDIVIDUAL WOULD HAVE HAD A LOT
OF FRIENDS ON SNAPCHAT THAT WOULD OF VIEWED THE STORY, THIS FURTHERMORE LEAD
TO SNAPCHAT DELETING THE INDIVIDUAL OF SNAP DUE TO THE BAD CONTENT THAT HAS BEEN
USED, FURTHERMORE WHEN PEOPLE SEE THIS WHILST THEY ARE LOOKING AT THERE IDOL,
THIS COULD INFLUENCE THEM TO DO BAD THINGS AS WELL SUCH AS TAKE DRUGS. ALSO THIS
https://prezi.c
om/5vuecuz5
h5g3/snapch
at-ethical-
issues-and-
solutions/

20. SNAPCHAT LEGAL AND ETHICAL CONTINUED
Furthermore, carrying on from the previous slide, this image on
the right is an image of the celebrity I am talking about, but there
face has been cut out by an emoji due to the fact that they don’t
want to be exposed all over social media, but therefore this snap
that they have uploaded can be seen as they are influencing
smoking marijuana, which this is a negative impact when little
kids will be viewing these snapchats from there idols, which this
is pessimistic due to the fact if someone you look up to does
something even if it is bad then someone younger who look up
to you and will copy there footsteps, so in this case someone
could try smoking marijuana due to them posting this picture of
them trying show of. Also this image of Rihanna is a justification
for all celebs trying to put a good word out there for marijuana
being good, as you can see in the image above Rihanna is
showing off to all of her followers posing with a joint as if it is
good, but she doesn't realise that she probably has a lot of the
young generation following her, therefore if they are seeing
images like this, it good influence them to try it at a young age
which could set them of downhill.

21. DATA PROTECTION ACT(1988)
These rules and rights were revised and superseded by the Data Protection Act 1998, this
was create don the day of the 16th of July. Documents are essential to be protected
because their will be essential information that will be held in the documents that will belong
to people, that want the documents to have a a good privacy scheme on the documents to
ensure that they are safe. This is essential because if the documents aren’t safe then know
one will want to put significant information in the documents as they may not be safe
anymore. The data protection act 1988 is a united kingdom Act created by members of the
parliament which is used to protect personal data which is stored on computers or could be
found In paper form. To sum up the act as a whole the data protection act is used for the
parliament defining the ways in which information about living people in the world today
may be legally and used and handled.

22. SOCIAL EFFECTS
Positive convergence negatives
Twitter Twitter is a popular application, therefore you can use
it on several different devices, such as a phone, laptop,
ipad.
There is a trending section which allows you to see
what is the most popular subject being spoke about on
twitter at that present time.
Twitter provides videos, messages, and images so they can
be accessible to all of their audiences, this can be linked to
an audience member having low ability in literacy they can
relate to the videos and images and still being able to
participate in the twitter community.
One of the main trends for twitter that can be seen as
negative is if there are any arguments on the news
feed it will go around in a short amount of time until
everyone knows, which this is when someone could
gain social anxiety.
Snapchat A positive aspect of snapchat could be seen as it is
more of a private application in the way that you can
pick and choose who you are sending your messages
to, unless you are uploading it on your story where
everyone can see.
There is a recent update on the snapchat application which
allows you to take snaps of yourself with different filters, this
is a positive aspect as snapchat is the only application that
allows you to put filters on your face so this illustrates that
snapchat is unique as they are setting there own trends.
Snapchat has another unique update that makes snapchat
the best app in my opinion, the new update allows you to
see where all your contacts are in the local area which this
is positive because you can find your friends without asking
them where they are.
Similar to twitter, snapchat has several problem with
‘sex texting’ due to the fact that several people use
snapchat to send pictures to there loved ones, which
could furthermore lead to someone's body getting
exposed and when this happens an individual will
start gaining social anxiety due to the fact that photos
of there body have been released on the internet. Also
there is a new effect on snapchat that allows you to
replay an individual snap which could give someone a
chance to watch the photo again and maybe
screenshot or save to library.
Instagra
m
A positive of Instagram can be seen as a good way to
communicate with friends my uploading photos
whether they are memories or even selfies of yourself.
Also there are recent updates to Instagram that allow
you to go live on Instagram witch your friends or
followers can watch you are doing when live which is
another form of communication when using the app.
Another update to Instagram is the fact that they allow
you to have your own stories which you can also show
followers what is occurring in your life on a daily basis.
Updates on Instagram are known to be the fact that you can
now go live in front of all of your followers which this is
maybe not unique due to the fact that Facebook started
doing this before, but it still is a good update because this
will allow people to watch live streams of people they may
not see as much, which they will be able to communicate to
them whilst being on live. Now you can also use different
filters, this is a positive aspect as Instagram is the only
application that allows you to put filters on your face so this
illustrates that people can have fun taking pictures of
themselves with different filters.
The main advantage of Instagram can also be its
biggest disadvantage: it relies on images. That means
you need to be very mindful of the images you post
because it is the image that will attract followers. Poor
pictures will have people that follow you skip past you
in their feed and not read the message in your
description. Also another disadvantage can be seen as
the application is only found on the App store and on
Android so therefore what will use if an individual has
a blackberry.

23. POSITIVE AND NEGATIVE EFFECTS OF
SOCIAL MEDIA
• THERE IS A SOCIAL MEDIA APP CALLED CANDID WHICH IS A ANONYMOUS
APPLICATION THAT IS FOUND ON THE APP STORE, IT IS A MOBILE
APPLICATION THAT ALLOWS YOU TO POST AN INDIVIDUALS FEELINGS
AND EMOTIONS AND NO ONE WILL KNOW WHO YOU ARE. THE
APPLICATIONS ALLOWS YOU TO FIND OUT WHAT'S GOING ON IN A LOCAL
COMMUNITY. THIS APPLICATION HAS BEEN BANNED FROM MANY
SCHOOLS ACROSS THE WORLD, DUE TO THE FACT THAT IT IS
ANONYMOUS APPLICATION SO THEREFORE ANY ONE CAN POST
HORRIBLE RUMORS ABOUT PEOPLE WHICH THIS IS CLASSED AS
BULLYING, FURTHERMORE THIS CROSSES OF THE PATH OF ‘ERODING
NORMAL BEHAVIOR’ (NOAM CHOMSKY) WHICH THIS CONVEYS THAT
BULLYING CAN BE INFLUECNED ON THIS APPLICATION WHICH IS THE
REASON THAT THE APPLICATION IS NO LONGER AROUND NO MORE. THIS
SCREENSHOT ON THE RIGHT ILLUSTRATES THAT THE APP CAN BE USED
BY ANYONE, WHICH THE GUY POSTING ON ‘CANDID’ IS TALKING ABOUT
HIS EMOTIONS AND HOW IS EX GIRKLFRIEND HAS RUINED HIS LIFE BUT I
https://www.mirror.co.uk › 3am › Celebrity News › Rumer
Willis

24. POSITIVE AND NEGATIVE EFFECTS OF
SNAPCHAT• THERE ARE SEVERAL POSITIVES AND NEGATIVES OF SOCIAL MEDIA, BUT
FURTHERMORE ON THIS SLIDE I AM GOING TO BE TALKING ABOUT THE POSITIVE
AND NEGATIVES OF AN APPLICATION CALLED ‘SNAPCHAT’
• POSITIVE-A POSITIVE FOR SNAPCHAT CAN BE SEEN AS THE FACT THAT YOU CAN
COMMUNICATE WITH FRIENDS AND FAMILY BY SENDING PICTURE MESSAGES.
• YOU CAN SAVE IMAGES AND VIDEOS TO A SECTION CALLED MEMORIES WHICH
YOU CAN ACCESS WHENEVER YOU WANT, THIS IS ESSENTIAL BECAUSE THIS
ALLOWS AND INDIVIDUAL TO SAVE THERE BEST MEMORIES.
• THERE ARE SEVERAL NEW UPDATES THAT ALLOW YOU TO ADD FILTERS TO A
SELFIE OF YOURSELF, AND ALSO THERE IS A NEW UPDATE CALLED SNAPCHAT
MAPS THAT ALLOWS YOU TO SEE WHERE FRIENDS ARE IN A LOCAL COMMUNITY.
• NEGATIVE-SNAPCHAT CAN BE SEEN AS NEGATIVE BECAUSE YOU CAN
SCREENSHOT IMAGES THAT HAVE BEEN SENT TO YOU SO THEREFORE IMAGES OF
PEOPLE CAN BE LEAKED FURTHERMORE WHICH PEOPLE MAY NOT WANT THEM
TO BE SAVED.
• TAKES UP A LOT OF DATA AND BATTERY WHILST IN USE.
• WHEN DELETIJNG A MEMEORY OR A PHOTO ON SNAPCHAT THERE IS NO GETTING
BACK, WHICH I FEEL LIKE THIS COULD BE A BIG IMRPOVEMENT FOR THEM DUE TO
THE FACT THAT THEY COULD GET A FOLDER THAT HOLDS RECENTLY DELETED
PHOTO’S AND VIDEO’S
https://smartsocial.com/effects-of-snapchat-teens/

25. POSITIVE AND NEGATIVES OF FACEBOOK
The Positive Effects
Keeping in touch with family and
friends- Facebook is a great way to
keep in touch with your family and
friends that live far away.
Making new friends- Facebook makes
meeting new people extremely easy,
due to the fact as it allows you to add as
many friends as you want.
new updates- new updates allow you to
go live to all of your friends which
someone could be on holiday in another
country and can go live to all their
friends showing them where they are.
Express feelings- Facebook allows
individuals to express their feelings to
their friends weather they are happy or
sad.
The negative effects
cyber-bullying- On Facebook it is very
easy for cyber bullies to thrive. They
can harass and/or gang up on one
person even easier than they could in a
school environment.
Big distraction- Facebook is an
application that is full of memes, funny
videos ect, so therefore Facebook can
be seen as a big distraction especially
to teenagers where they might have
homework to complete ect, and they
may use their time on Facebook
instead.
Stalker friendly- is a scheme that ahs
been created by Facebook to teach girls
and maybe some boys to not accept
https://smartsocial.com/effects-of-snapchat-teens/

26. POSITIVE AND NEGATIVES ON INSTAGRAM
The positive effects
Edit / Filters: Instagram provides a
variety of filters. These filters help in
enhancing the images and add more
character to them. Now there is no need
for a separate editing App for basic
editing and touch ups.
Privacy Settings : One of the greatest
features of Instagram is its privacy
settings. This ensures that outside
users--people who are not following you
have to request your permission to see
your photos.
Free: Like many other social networks,
Instagram is free to sign up for and use.
Sharing Options: Instagram lets you
share photos and videos that you create
The negative effects
Search Users: The user search should
be upgraded. It only searches for the
Instagram user names and not the real
names of the users.
Revenge porn- Users can repost and
uncensored photo’s that can harm
peoples feelings.
Edit Privacy: You can’t edit the privacy
of each photo differently. They are all
either public or private.
Bullying/harmful messages- on
instagram there is a section that you
can send direct messages to friends, I
think this can cause a lot of cyber
bullying.
https://www.quora.com/What-are-the-positives-and-
negatives-of-Instagram

27. SURVEY MONKEY SOCIAL MEDIA
I Asked my audience in my class, what gender they was and 80% out of 15 of my responses were seen to be
male and the last 20% replied seen were female, this is essential because this conveys that in my local area
more males than females use social media. Furthermore my second question was’ what is your age’ which in
total I got 15 responses and the main section was 16-30 which 88.8% responded to this section and 11.2 % of
the other audience replied saying they was 30 and over. This can also convey that more of the younger

28. SURVEY MONKEY SOCIAL MEDIA
My first question was seen as ‘how often do you use social media a day’ which all of my target
audience replied saying that they use social media on a daily basis, this is essential because this
conveys how significant social media really is how it get used on a daily basis. The last question was
‘how easy do you think social media is to use’ which everyone replied with simple due to the fact that
social media is very easy to use.

29. SURVEY MONKEY SOCIAL MEDIA
My last two questions was what search engines do you use whilst using social media and everyone that completed
the survey said that they use google, which this can convey to the audience that Google LLC is an American
multinational technology company that specializes in Internet-related services and products, which include online
advertising technologies. My last question that I asked my class was ‘name some negatives of social media’ and I
got a couple responses saying bullying which I do believe that bullying is a problem on social media, also I got
another response saying that social media is addictive, which is due to the fact that the internet is so broard that

30. COMMERCIAL ADVERTISEMENT
• PAY-PER-CLICK (PPC), ALSO KNOWN AS COST PER CLICK IS AN INTERNET ADVERTISING MODEL
USED TO DIRECT TRAFFIC TO WEBSITES, IN WHICH AN ADVERTISER PAYS A PUBLISHER WHEN
THE ADVERT HAS BEEN CLICKED ON.FURTHERMIRE, INSTAGRAM HAVE A SCHEME WITH THEIR
ADVERTISEMENTS WHERE IF AN INDIVIDUAL CLICKS ON AN ADVERTISEMENT AND YOU WILL
CHARGED FOR THE AMOUNT OF TIMES WHICH YOUR ADVERT IS INTERACTED WITH THE
AUDIENCE FOR EXAMPLE SOMEONE CLICKING ON IT.
• SPONSORED ADVERTISING- THIS CAN BE SEEN AS A BUSINESS JOINING WITH A BIG BRAND OR
A FOOTBALL TEAM ECT SO THAT THEY DON’T ACTUALLY HAVE TO CREATE A ADVERTISEMENT
THEY CAN JUST PUBLISH IT ON ONE OF THEIR EQUIPMENT, FOR EXAMPLE ARSENAL HAVE A
DEALERSHIP WITH EMIRATES, WHICH THEY HAVE EMIRATES PRINTED ON THE ARSENAL KIT
WHICH IS A ADVERTISEMENT FOR THEM BUT IT ISN’T VISUAL.
• PERSONAL RECOMMENDATIONS (FRIENDS & FAMILY) THIS TECHNIQUE IS SAID TO BE THE BEST
SOURCE OF ADVERTISEMENT AROUND 84% OF A SURVEY RESPONDED SAYING THAT THIS IS
THE BEST TYPE DUE TO THE FACT THAT IT IS WORD OF MOUTH, WHEN ONE PERSON FINDS
OUT THEY WILL TELL ONE OF THE FRIENDS ECT AND IT IS A CHAIN AS IT WILL BE SPREAD AND
THIS THEREFORE BENEFITS TO MORE CUSTOMERS.

31. COMMERCIAL USES
ADVERTISEMENTS ON MY SOCIAL MEDIA PRODUCTS ARE POPULAR DUE TO THE FACT
THAT THERE IS A LOT OF MONEY IN ADVERTISEMENTS. TO ADVERTISE ON FACEBOOK ON A
DAILY BASIS IT IS ABOUT £3.00 A DAY. THIS ISN’T TOO EXPENSIVE CONSIDERING HOW MANY
PEOPLE USE INSTAGRAM AND FACEBOOK ON A DAILY BASIS THEREFORE WHOEVER
CHECKS THE ADVERT WILL HAVE TO PAY THE PRICE FOR PAY-PER CLICK WHILST
CHECKING MY ADVERTISMENT. I FEEL LIKE IF I WAS TO ADVERTISE SOMETHING ON
FACEBOOK OR INSTAGRAM THIS WELL SUITED FOR MY TARGETA DUEINCE AND I FEEL LIKE
IT COULD WORK WELL DUE TO THE FACT THAT A LOT OF PEOPLE THAT WILL FIT IN MY
TARGET AUDIENCE WILL BE INTERESTED. SPONSORED ADVERTS ARE USED ON SOCIAL
MEDIA ACCOUNTS SUCH AS FACEBOOK AND INSTAGRAM, AS WHO EVER IS ADVERTISING
THEIR PRODUCTS WILL HAVE TO PAY FACEBOOK AND INSTAGRAM A CERTAIN AMOUNT SO
THAT THERE ADVERTISEMENT WILL POP UP ON SOME PEOPLES FEED. FACEBOOK WILL
MATCH UP ADVERTS TO INDIVIDUALS ON FACEBOOK BY WHAT THE INDIVIDUALS
INTERESTS, OR EVEN WHAT PAGES THEY LIKE.

32. COMMERCIAL USERS- VIRAL MARKETING
• FOR MY VIRAL MARKETING, I PICKED TWITTER OUT OF MY THREE SOCIAL MEDIA PRODUCTS DUE TO THE
FACT THAT I FOUND AN ADVERT ON YOUTUBE THAT IS PROMOTING VODAFONE AS A WHOLE, EXCLAIMING
THAT THEY HAVE THE BEST DEALS AROUND, AND THERE NEW MOBILE NETWORKS UPDATE ALLOW YOU TO
DO SEVERAL DIFFERENT SEGMENTS THAT MAYBE OTHER MOBILE NETWORKS DON’T DO. YOU CAN TELL THAT
THIS ADVERT FOR VODAFONE HAS GONE VIRAL ON YOUTUBE DUE THE FACT THAT IT HAS 7,862,476 MILLION
VIEWS WHICH THIS CAN ILLUSTRATE TO THE AUDIENCE THAT THIS UPDATE MUST BE EXCEPTIONAL BECAUSE
OF HOW MANY PEOPLE HAVE BEEN BOTHERED TO VIEW THE ADVERT. VODAFONE HAVE USED A GOOD
TECHNIQUE IN THE TITLE OF YOUTUBE ADVERTISEMENT, THEY STATED IN THE TITLE #MAKEMOSTOFNOW,
THIS HASH TAG REFERS TO TWITTER DUE TO THE FACT THAT TWITTER STARTED THE TREND OF USING THE
HASH TAG, THIS IS ESSENTIAL BECAUSE BOTH BUSINESS ARE WORKING TOGETHER TO MAKE MORE MONEY
WHICH THIS IS SYNERGY DUE TO THE FACT THAT THEY ARE INTERACTING TOGETHER TO PRODUCE A
GREATER SUM. #MAKEMOSTOFNOW THIS HASH TAG IS ESSENTIAL BECAUSE THEY ARE TELLING THE
AUDIENCE THAT THIS IS THE BEST DEAL AROUND AND IF YOU DON’T PURCHASE THEN THEY ARE MISSING
OUT. FOR THIS ADVERT THERE WILL EB SEVERAL WAYS OF PAYMENT, FURTHERMORE THE FACT THAT THEY
GET 7 MILLION VIEWS IS A LOT AND ALSO THERE WILL BE A LINK IN THE BIO OF THE VIDEO WHICH IF ANYONE
CLICKS ON THE LINK, IT WILL TAKE YOU TO VODAFONE'S WEBSITE WHICH THIS WILL BE PAY-PER CLICK WHICH
COULD BE AROUND £1,£2 WHICH IS A LOT OF MONEY IF YOU THINK ABOUT IT.

33. DUE TO SNAPCHAT HAVING SO MANY UPDATES RECENTLY, I TYPED IN ON
YOUTUBE LATEST SNAPCHAT ADVERT AND THERE WAS SEVERAL. BUT THE
MOST RECENT UPDATE ON SNAPCHAT HAS BEEN THE SNAPCHAT MAPS,
WHICH THIS IS A VERY DIFFERENT FEATURE THAT SNAPCHAT HAVE APPLIED
TO THEIR APPLICATION. THE UPDATE ALLOWS INDIVIDUALS TO SEE WHERE
THERE FRIENDS ARE ON A MAP OF THE WORLD. THIS COULD PESSIMISTIC
OR OPTIMISTIC, DUE TO THE FACT THAT EVERYONE THINKS WHAT HAPPENS
IF A STRANGER CAN SEE WHERE YOU ARE, SNAPCHAT MADE SURE THAT IF
PEOPLE DIDN’T WANT TO SHOWS THEIR FRIENDS WHERE THEY ARE THERE
OTHER OPTION YOU CAN US WHICH IS ‘GHOST MODE’ WHICH THIS OPTION
WILL HIDE U ON THE MAP IF GHOST MODE IS ENABLED, THIS IS ESSENTIAL
BECAUSE APPLICATION SUCH AS SNAPCHAT, INSTAGRAM MAYBE FACEBOOK
HAVE BEEN USED FOR ‘SEXTING’ SO THEREFORE THIS OPTION CAN
PREVENT INDIVIDUALS THAT YOU DO NOT KNOW FROM SEEING WHERE YOU
ARE ON THE MAP. YOU CAN SEE ON THE RIGHT HAND SIDE, THAT YOU CAN
PICK WHO CAN SEE WHERE YOU ARE ON THE SNAP MAPS, OR YOU CAN USE
THE OPTION THAT PREVENTS YOU FROM BEING SEEN FROM ALL FRIENDS
WHICH IS CALLED ‘GHOST MODE’. THIS ADVERT IS ESSENTIAL BECAUSE NOT
EVERYONE THINKS THAT THE UPDATE IS PESSEMISTIC DUE TO THE FACT
THAT YOUC AN FIND WHERE YOU FRIENDS ARE WITHOUIT CONTACTING
THEM WHICH SHOWS WHAT SOCIAL MEDIA IS COMING TO. THE YOUTUBE
ADVERT IS A TYPE OF VIRAL MARKETING DUE TO THE FACT THAT IT HAS GOT
COMMERCIAL USES- VIRAL MARKETING
CONTINUED SNAPCHAT

34. COMMERCIAL USES- PRODUCTS
ADVERTISED
SNAPCHAT DO NOT USUALLY ADVERTISE, BUT SOMETIMES ON THE DISCOVERY PAGE YOU
WILL FIND THE OCCASIONAL ADVERT, DUE TO THE FACT THAT EVERY APPLICATION WILL HAVE
TO PRODUCE ADVERT AT SOME POINT BECAUSE IT IS A EASY WAY TO MAKE MONEY IF THE
APPLICATION IS USING PAY-PER CLICK, FOR EXAMPLE EARLIER TODAY I LOGGED ON TO MY
SNAPCHAT AND A ADVERT POPPED UP OF PUMA AND I ACCIDENTLY CLICKED ON THE ADVERT
AND I IMMEDIATELY GOT TRANSFERRED TO THE PUMA WEBSITE WHICH THEN THEY LASTLY,
TRANSFERRED ME TO THEN APPLICATION STORE WHICH THEY TRIED MAKING ME DOWNLOAD
THE PUMA APPLICATION WHICH THIS WAS A GAME. THIS CONVEYS TO THE AUDIENCE THAT THE
CEO OF PUMA OR WHOEVER CREATED THE ADVERT CAN BE SEEN AS INTELLIGENT DUE TO
THE FACT THAT THEY HAVE PRODUCED AN ADVERT AND RELEASED IT ON ONE OF THE MOST
USED SOCIAL MEDIA ACCOUNT IN THE WORLD OTHER THAN FACEBOOK, INSTAGRAM ECT. THE
ADVERT SATES HOW THE PUMA FOOTBALL BOOTS CAN INCREASE THE PERFORMANCE
LEVELS FOR AN INDIVIDUAL WHILST WEARING THESE FOOTBALL BOOT GET INCREASED,
WHICH THIS IS ILLUSTRATED BY THE TITLE ON THE PHOTO SAYING ‘GET FASTER TO THE BALL
WITH THE NEW PUMA BOOTS’ THIS I ESSENTIAL BECAUSE BY THEM DOING THIS THIS WILL
ATTRACT PEOPLE TO BUY THE FOOTBALL BOOTS DUE TO THE FACT THAT THEY STATED THAT
THEY IMPROVE PERFORMANCE. ALSO I THINK IT IS ESSENTIAL THAT THE FASTEST MAN IN THE
WORLD IS WEARING THE PUMA BOOTS, WHICH THIS IS CONVEYING THAT IT DOESN’T MATTER
http://www.businessinsider.com/13-brands-that-use-sex-
to-sell-their-products-2012-2?IR=T

35. COMMERCIAL USES PRODUCT REVIEWS
Snapchat is an image messaging and multimedia mobile application that the initial release date is September
2011 produced by Evan Spiegel and bobby murphy who both joined together to form the application. They
have previously tried creating another application before snapchat which was called picaboo but it didn’t
become world wide like there second application which was called Snapchat which is just sitting below
Facebook and big apps as such as. In my opinion I feel like all social media applications are linked in some
way. Instagram have joined with Facebook so therefore you can upload stuff on Instagram that can be
uploaded straight on to Facebook at the same time. I also feel like YouTube and snapchat are related in a
way because they can advertise and promote on YouTube and try get people to download the application
due to all the benefits. Furthermore, I have researched some user generated reviews on the internet because
I want to see some other peoples opinions about the application itself. For snapchat most people think that
the application is on point, but I have seen some reviews where people say that snapchat doesn’t work well
on the old iPhone's, stating that the application is very slow and can clog up very easily. But on the other
hand people have been stating that there are a variety of different filters that people can use, snapchat have
started using different filters depending on the festive therefore if it is Easter then there may be filters relating
to Easter. Also a lot of people are putting negative reports on the new update which is the snapchat maps,
which this allows you to see where people are in your local area checking up on friends that you may not see
often. Furthermore I feel like this update could have some positive and negative features, a big negative on it
can be that the snapchat maps can be used for stalking young girls ect which this can be seen as dangerous.
https://www.consumerreports.org/cro/about-us/policies-
and-financials/no-commercial-use-policy/index.htm

36. CONTINUED- PRODUCT REVIEW
There are some requirements that people need to have whilst
using the application which is Snapchat, one of these being
the fact that you need to be over 13 years old to use the
application. I feel like this is a very important factor and so
would a lot of parents due to the fact that they will not want
their daughter or son to be talking to strangers at a very
young age of 12 or 13 which a lot of parents have stated that
this can be seen as dangerous and could put their child in
danger. A parent has stated on a website which they are
reviewing Snapchat as a whole and one parent has said “that
the application is seen as dangerous and has been rated 1
star”, the individual has been stating the application is
changing their child from a princess to a devil that thinks they
know everything, due to them being able to explore the web
at a young age. With the application there is regulations that
state that you have to be over a specific age to be able to use
the app, but what if the individual lied about their age and got
abused by a stranger or something and Snapchat could get
in trouble due to someone using their application that
shouldn’t be due to age restrictions. Also if anything occurred
with the individual using the application at a young age this

37. COMMERCIAL USES PRODUCT REVIEWS-
TWITTER
TWITTER IS ON ONLINE NEWS AND SOCIAL NETWORKING SITE WHERE PEOPLE CAN
COMMUNICATE IN SHORT MESSAGES CALLED TWEETS, MANY FAMOUS PEOPLE USE TWITTER DUE
TO THE FACT THAT THEY CAN POST THEIR PERSONAL LIFE ALLOWING PEOPLE TO VIEW THIS AND
THIS WILL GIVE THE PERSON TWEETING A BIT OF ATTENTION DUE TO EVERYONE VIEWING THEIR
TWEETS. TWITTER IS ABOUT DISCOVERING INTERESTING PEOPLE AROUND THE WORLD. I HAVE
SEEN ON SEVERAL WEBSITES THAT TWITTER HAS BEEN STATED THAT THEY NEED MORE
SERVICES AND USES FOR INDIVIDUAL ACCOUTNS WHICH IS WHY FACEBOOK AND INSTAGRAM MAY
BE SEEN AS A BETTER APPLCIAITON IN GENERAL. AN INDIVIDUAL CALLED ‘TONY MALLOTTI’ HAS
STATED THAT TWITTER CAN BE SEEN AS VERY BIASED, DUE TO THE FACT THAT TWITTER SHADOW
DELETED ALL HIS POSTS DUE TO THE FACT THAT HE MAY HAVE A DIFFERENT OPINION COMPARE
TO EVERYONE ELSE WHO IS TWEETING SO THEREFORE THIS CAN ILLUSTRATE THAT TWITTER CAN
PICK OR CHOOSE WHAT TWEETS ARE SEEN AS CORRECT OR INCORRECT. THEREFORE TWITTER
CAN BE SEEN AS AN APPLICATION WHICH PEOPLE ARE ENTITLED TO STATE THEIR OPINION BUT
THEREFORE IF SOMEONE DOESN’T LIKE YOUR OPINION THAT YOU HAVE POSTED THEN THIS
COULD CAUSE A GREAT AMOUNT OF CONFLICT DUE TO PEOPLE DISAGREEING WITH EACH OTHER.
I FEEL LIKE TWITTER ISN’T A APPLICATION THAT PEOPLE SHOULDN’T BE ALLOWED ON IT DUE TO
AGE, DUE TO THE FACT THAT SINCE YOUNG EVERYONE HAS THAT ONE IDOL THAT THEY LOOK UP
TO, SO THEREFORE SAY A LITTLE BOY LOVED FOOTBALL E.G LIONEL MESSI, FURTHERMORE THIS
CHILD COULD LOOK AT HIS TWEETS EVERYDAY AND FIND SOME OF THEM INSPIRATIONAL.
https://www.businessnewsdaily.com/7488-twitter-for-
business.html

38. COMMERCIAL USES PRODUCT REVIEWS-
INSTAGRAM
INSTAGRAM IN MY OPINION IS ONE OF THE BEST SOCIAL MEDIA APPLICATION OUT, VERY CLOSE TO FACEBOOK AS
WELL, ALSO INSTAGRAM IS BECOMING MORE MODERN AS SUCH LIKE FACEBOOK AND STARTING TO DO LIVE VIDEOS
OF ANYONE WHO WANTS TO UPLOAD THEMSELVES TO ALL OF THEIR FOLLOWERS ON THERE PAGE, WHICH CONVEYS
THAT THEY ARE DOING WELL DUE TO THE FACT THAT THEY NEED TO ADD IN MORE FEATURES TO THE APPLICATION
TO MAKE SURE THAT THEY STAY AT THE TOP OF THE TABLE. INSTAGRAM IS SEEN AS A SAFE APPLICATION DUE TO
THEIR PRIVACY SETTINGS BEING ABLE TO SUIT EVERYONE WHO USES THEIR APPLICATION DUE TO THE FACT THAT IF
YOU WANT YOUR ACCOUNT TO BE PRIVATE OR NOT THIS IS VERY EASILY ACCESSIBLE, YOU CAN JUST ADJUST IT TO
THEIR INDIVIDUALS NEEDS, FURTHERMORE WITH INSTAGRAM IF A USER HAS BEEN THREATENING YOU OR HARMING
YOU IN ANY WAY, IT IS VERY EASY TO BLOCK A USER IF YOU DO NOT WANT ANY FORM OF CONTACT. I HAVE BEEN
RESEARCHING POSITIVE AND NEGATIVES ABOUT INSTAGRAM, AND THE MAJORITY OF REVIEWS HAVE BEEN POSITIVE
RATHER THAN NEGATIVE, TH EONLY NEGATIVE REVIEWW I HAVE SEEN IS THAT INSTAGRAM HAVE A LOT OF HACKERS
TRYING TO DELETE SOME PEOPLES ACCOUNTS, BUT THE MAJORITY OF REVIEWS HAVE BEEN SEEN AS POSITIVE
WHERE SOME OF THEM HAVE BEEN ’ THE BEST APPLICATION TO EXPLORE THE NET’, OTHER REVIEWS SEEN AS ‘I
LOVE INSTAGRAM! SO FUN AND APPEALING TO USE. CAN SHARE LOADS OF CONTENT ONLINE WITH MY FRIENDS AND
SO FUN TO DM!’
•

39. CONCLUSION TO LO1
TO CONCLUDE L01 FOR UNIT 35 – SOCIAL MEDIA PRODUCTS. IN THIS SECTION I
HAVE RESEARCHED THREE SOCIAL MEDIA WEBSITES, WHICH ARE INSTAGRAM,
SNAPCHAT AND TWITTER. I SPOKE ABOUT THEM DESCRIBING THE POSITIVE AND
NEGATIVE ASPECTS OF THE APPLICATION THIS IS ESSENTIAL BECAUSE THIS
GIVE ME THE OPPORTUNITY TO FIND OUT WHAT ASPECTS OF THE APPLICATION
PEOPLE LIKE AND ENJOY USING WHERE AS SOME PEOPLE DON’T LIKE SOME
ASPECTS SO IT IS FURTHERMORE, GOOD TO FIND THESE OUT DUE TO THE FACT
THAT I CAN FIND OUT POSITIVE AND NEGATIVE ASPECTS OF THE APPLICATIONS.
ALSO I FEEL LIKE IT IS GOOD TO GET SOME EXPERIENCE ON APPLICATIONS
TARGET AUDIENCE BECAUSE WHEN CREATING MINE IT WILL GIVE ME IDEAS OF
WHAT TARGET AUDIENCE I AM GOING TO HAVE.

41. Names
Target
audience
Features
Homepage
features
Clothing bank
Hand up’s
Colour scheme
Vintage closet
A wide target audience due to the fact that I am trying to attract homeless people
who may be vulnerable, also attracting unemployed students that might not be
accessible to money so therefore there will be a cheap selection of clothes for
that specific target audience, furthermore there could be a selection of vintage
garments which this could help us cover the charge of giving clothes for free to
the homeless. And homeless people will get a advantage of free clothing as my
organization is trying to help communities.
White blue and yellow
I picked these certain
colors because I feel
like they colours gives
me positive thoughts
and this is what I want
the outcome to be of
my organization.
The application and website will both have
three different pages including a vintage
selection, clothing for homeless, and basic
clothing for teenagers studying.
All customers will have to sign up to purchase
garments from the website and application
except from homeless due to the fact that they
won’t have access to these features.
Trying to make the
community happy
Every month a group of
committee’s from
organization will go around
homeless shelters and
hostels around local area and
donate clothes.
My homepage features
will consist of a signup
page due to the fact
that anyone who is
surfing the website will
need a account.
Convergence- will
have a application
able to use on
phones and some
other devices,
images and maybe
videos for effect.
Synergy- synergy with Facebook,
Instagram so access to my specific
target audience

42. TARGET AUDIENCE FOR MY SOCIAL MEDIA
• MY SOCIAL MEDIA ACCOUNT IS ABOUT SELLING DESIGNER CLOTHES FOR CHEAP PRICES
WITHOUT MAKING MAXIMUM PROFIT LIKE OTHER SHOP, SO THEREFORE THIS IS WHY I AM
GOING TO DIRECT MY TARGET AUDIENCE AT THE AGE OF 16-22 DUE TO THE FACT THAT THIS
IS THE AGE THAT EVERYONE LIKES DESIGNER CLOTHES AS THEY WANT O IMPRESS GIRLS AT
THIS AGE, SO THIS IS THE REASON WHY I PICKED THIS TARGET AUDIENCE. ALSO MY SOCIAL
MEDIA ACCOUNT HAS TO DIFFERENT TARGET AUDIENCES BECAUSE THE OTHER SIDE OF MY
APPLICATION IS A CHARITY AND THEREFORE MY CHARITY WILL BE HELPING HOMELESS
PEOPLE HAVE THE RIGHT SUITABLE CLOTHES, SO I WILL HAVE TO GET THE PEOPLE IN THE
LOCAL COMMUNITY, TO DONATE THEIR CLOTHE TO MY CHARITY WHICH WE WILL DELIVER
THE DONATIONS TO HOMELESS SHELTERS AND HOSTELS, I FEEL LIKE THIS IS SIGNIFICANT
BECAUSE IN MY LOCAL COMMUNITY THERE IS A HIGH RATE OF HOMELESS PEOPLE SO IF I
DON’T HELP THEM THEN WHO WILL. SO THEREFORE THE TARGET AUDIENCE OF THE OTHER
SIDE OF MY SOCIAL MEDIA ACCOUNT WILL JUST BE DESIRED AT HOMELESS PEOPLE NOT A
SPECIFIC AGE GROUP AS ANYONE CAN BE HOMELESS.

43. HAND DRAWN DRAFTS
Furthermore, my ideas that I created for my unit 35 hand drawn drafts are essential due to the fact
they are a plan of the website that the individual is going to create so furthermore, this is seen a as a
plan of my actual work so this will then give me a chance to gain some ideas of what I am going to put
on my homepage for my website.

44. These hand drawn drafts give me an idea of the layout of the profile with house style yellow
white and blue which these colours are symbolic to my drafts. My first hand drawn draft ‘vintage
closet’ is my idea which this is going to be a website that I am going to be selling vintage clothes
to youths and students who maybe don’t have the financial rights. Also my second idea was ‘the
clothing bank’ this is essential because this organisation will be helping out people who are
vulnerable and aren’t in a good financial state so therefore we will donate clothes to different
people in different hostels, that may be struggling.

45. GRAPHIC LAYOUT HOMEPAGE
This I my graphic layout for my social media
homepage, I done these due to the fact that I
wanted to create a practice page before
creating the real one, so therefore this will
give me a rough idea of where all of my
pictures and logo will be going. It is essential
to do this because if you don’t do a rough
sketch then maybe when you come to the real
one you might no like the positioning so this is
the reason why I encountered this.

46. GRAPHIC LAYOUT SIGN UP PAGE
The reason that I created these mocks
up was because I wanted to create a
faint idea of what my sign up page would
look like, I also created it to see how
smart it would look when everything is
added up, this would allow me to change
anything that didn’t look professional on
the page, which would allow me to
change and put into the real one.

47. FINAL 2 IDEAS
THE CLOTHING BANK’S PURPOSE IS TO HELP THE LESS FORTUNATE, THIS IS ESSENTIAL DUE TO THE FACT THAT THEY WILL NOT BE
USED TO THIS, NOT THAT MANY PEOPLE THAT WILL BE STAYING AT THE HOSTEL WILL BE USED TO PEOPLE VISITING AND HANDING OUT A
LARGE AMOUNT OF UN USED CLOTHES. ‘THE CLOTHING BANK’ CAN BE REFERRED TO AS A BANK THAT STORES A LARGE AMOUNT OF
SOMETHING SPECIFIC, AND FURTHERMORE IN THIS CASE THE CLOTHING BANK IS USED TO STORE CLOTHES FOR THE UNFORTUNATE
SO THEREOFORE THIS IS WHY I AM TRYING TO DRAW ATTENTION TO OUR WORK BY SHOWING HOW DONATING UNWANTED CLOTHING
WILL HELP SOME OF THE MOST VULNERABLE PEOPLE IN TODAY’S SOCIETY, AND EVEN JUST PUT A SMILE ON SOMEONES FACE. WHEN
PEOPLE START GETTING USED TO DONATING TO OUR CHAIRTY THIS IS WHEN WE START SLOWLY PAYING BACK INDIVIDUALS THAT HAVE
HELPED US OUT, SLWOLY GIVING THEM REWARD WILL KEEP THEM COMING BACK AND DONTATING UNWANTED CLOTHES. MY HOMEPAGE
WILL FEATURE A SIGN UP PAGE AND A LINK TO THE PROFILE PAGE, I HAVE CHOSEN TO DO THIS BECAUSE IF PEOPLE KEEP DONATING TO
US THEN WE ARE GOING TO FORGET WHO ACTUALLY IS GIVING TO US, SO THEREFORE USING SIGN UP PAGE ON THE PROFILE THIS
WILL ALLOW US TO GATHER SOME INFORMATION FROM WHO IS DONATING TO US AND THEN WE CAN REWARD THEM AS WELL. THE
VINTAGE CLOSET IS GOING TO BE SIMILAR TO THE CLOTHING BANK BUT THE CLOTHES WILL NOT BE FREE THEY WILL BE SLIGHTLY
CHEAPER TO HELP OUT WITH STUDENTS WITH NO INCOME WHICH REFERS TO THE SLOGAN THAT I HAVE CREATED FOR BOTH APPS
WHICH IS ‘TRYING TO MAKE THE COMMUNITY HAPPY’ THIS FURTHERMORE IS ESSENTIAL BECAUSE THE PURPOSE OF BOTH OF MY
WEBSITE IS JUST TO HELP PEOPLE WHO ARE SEEN AS MORE VULNERABLE. ALSO MY CONVERGENCES MAYBE SEEN AS APPEALING DUE
TO THE FACT THAT I AM GOING TO BE IMPLEMENTING VIDEOS AND IMAGES OF CLOTHES AND PEOPLE BE GIVEN CLOTHES ONLINE, DUE
TO THE FACT THAT I WANT EVERYONE IN THE LOCAL AREA TO SEE HOW EASY IT IS TO LIGHTEN SOMEONE'S FACE UP JUST BY DONATING
THEM CLOTHES OR EVEN JUST SELLING THEM CLOTHES FOR A CHEAP PRICE WILL KEEP SOMEONE SATISFIED. I AM GOING TO
TRANSFORM BOTH WEBSITE ONTO THE IOS APP STORE AND ANDROID PHONE APP SO IT WILL BE MORE ACCESSIBLE TO MY SPECIFIC
TARGET AUDIENCE. TRANSFORMING THESE WILL ALSO INCREASE MY TARGET AUDIENCE IMMEDIATELY DUE TO OW POPULAR THE APP
STORE IS AND HOW MANY PEOPLE ACTUALLY USE IPHONE ON A DAY TO BASIS WHICH WILL EXPLAIN WHY I AM GOING TO PUT ON THE
APP STORE.
Final ideas: The clothing bank, the vintage closet.

48. MY COLOR SCHEME WHICH I HAVE ALREADY THOUGHT ABOUT, THE COLOUR'S THAT I AM GOING TO USE IS
BLUE WHITE AND YELLOW, DUE TO THE FACT THAT I FEEL LIKE THESE ARE ALL POSITIVE COLOURS AND MY
ORGANISATION OUTCOME IS ALWAYS GOING TO BE POSITIVE AS WELL, SO THIS IS THE REASON WHY I
PICKED THESE COLOURS.
THE COLOURS THAT I USED ARE ESSENTIAL BECAUSE THEY ALL HAVE A DEEPER MEANING. FURTHERMORE,
I PICKED THE COLOR WHITE DUE TO THE FACT THAT IT IS A VERY SYMBOLIC COLOUR ANYWAY, BUT THE
MAIN REASON WHY I PICKED IT IS BECAUSE I AM TRYING TO REFER THE COLOR WHITE TO BE A SIGN OF
INNOCENCE, NO HOPE ECT, THIS IS SIGNIFYING THE HOMELESS PEOPLE IN THE HOSTEL AT THE MOMENT,
THIS IS ESSENTIAL AS THIS IS WHY MY ORGANISATION IS OCCURRING. IN CONTRAST, I USED THE OTHER
TWO COLOURS BLUE AND YELLOW TO ILLUSTRATE THAT THERE IS MORE HOPE THAN FAILURE IN THIS
ORGANISATION. BLUE CAN ALSO SYMBOLISE TRUST AND DEPENDABILITY, WHERE AS YELLOW CAN BE
REFERRED TO AS A BRIGHT COLOUR WHICH IS WHERE I GET THE PHRASE FROM’ THERE IS LIGHT A THE
END OF THE TUNNEL’, THIS IS ESSENTIAL BECAUSE THE DARK COLOURS CAN BE REFERRED TO AS THE
TUNNEL AND YELLOW CAN BE SEEN AS THE END WHICH IS WHY THE COLOR IS REFERRED TO AS OPTIMISM.
FURTHERMORE THE COLOURS THAT I HAVE USED CAN BE SEEN AS ANTAGONISTIC.
Final Ideas Colour Scheme

49. COLOR SCHEME AND LOGO
I implemented my
color scheme into
my title of one of my
organisations. I
used the three
colours yellow, blue
and white
White- the main reason why I
picked it is because I am trying
to refer the color white to be a
sign of innocence, no hope ect,
this is signifying the homeless
people in the hostel at the
moment,
Blue and yellow- In contrast, I used the other two
colours blue and yellow to illustrate that there is
more hope than failure in this organisation. Blue can
also symbolise trust and dependability, where as
yellow can be referred to as a bright colour
On Photoshop I have picked the main two
colours that I am going to be using which my
dominant color is blue due to the fact that this
is the color I am going to be using the most
while creating my website. Also the other
color that I am going to be using is white due
to the fact that in feel like white is a good
color to use in the organisation and the
situation that all my target audience are
currently in.

50. PHOTOSHOP DRAFT
FOR MY PHOTOSHOP DRAFTS I CREATED A SECTION FOR MY HOMEPAGE
WHICH THIS CONSISTS OF A PAGE CREATED ON PHOTOSHOP INCLUDING
A SIGN UP SECTION THAT STATES EITHER USERNAME, PASSWORD OR
EVEN SIGN UP WITH FACEBOOK WHICH CAN BE SEEN AS A EASIER
METHOD DUE TO THE FACT THAT THAT FACEBOOK IS USED BY THE
MAJORITY OF PEOPLE IN THE WORLD TODAY , SO THEREFORE MOST
PEOPLE WILL KNOW THEIR USERNAME AND PASSWORD FOR FACEBOOK
SO THEY CAN SIGN UP IN THIS WAY. I REALLY LIKE THE COLOUR SCHEME
THAT I HAVE CHOSEN DUE TO THE FACT THAT ALL OF THE COLOURS THAT
I HAVE USED HAVE A REASON BEHIND IT, FOR EXAMPLE THE BLUE
COLOR CAN ILLUSTRATE THAT THERE IS MORE HOPE THAN FAILURE IN
THIS ORGANISATION. BLUE CAN ALSO SYMBOLISE TRUST AND
DEPENDABILITY, WHERE AS YELLOW CAN BE REFERRED TO AS A BRIGHT
COLOUR WHICH IS WHERE I GET THE PHRASE FROM’ THERE IS LIGHT A
THE END OF THE TUNNEL’, THIS IS ESSENTIAL BECAUSE THE DARK
COLOURS CAN BE REFERRED TO AS THE TUNNEL AND YELLOW CAN BE
SEEN AS THE END WHICH IS WHY THE COLOR IS REFERRED TO AS
OPTIMISM. FURTHERMORE THE COLOURS THAT I HAVE USED CAN BE

51. PHOTOSHOP DRAFTS
This another creation of mine that I am going to be using for
my homepage for The Clothing bank. Furthermore, I have
got different designer brands and implemented them into my
home page due to the fact that my website will consist of a
homepage where I am going to sell some vintage clothes for
a reasonable price, which any profits that are made within
this organisation will be paying the employees and the rest
will be going to charity. The aims and objective of creating
this will be that I want to change my local community around
and I want everyone in the local area to feel like one big
family, which everyone can help each other out in a kind
way and the community will be one lovely place. Delivering
clothes to hostels is the main idea of The Clothing Bank this
is essential due to the fact that people at the hostels are
seen as vulnerable due to the fact that there staying at the
hostels for a reason for being homeless so I fell like
donating clothes could brighten up some peoples day.
Imagine being in the same situation that the person is on the
right. I don’t know specifically what is going on but I can
imagine that he is in a hostel, he don’t know where any of
his family are or doesn’t even have any family so therefore I

52. CONCLUSION
TO CONCLUDE LO2 AS A WHOLE, I HAVE ENJOYED THIS UNIT VERY MUCH DUE TO
THE FACT THAT I FELT LIKE THIS UNIT HAS BEEN THE MOST INDEPENDENT UNIT I
HAVE DONE THIS YEAR . I HAVE ALSO FOUND IN VERY INTERESTING BECAUSE
YOU HAVE TO START YOUR ORGANIZATION FROM SCRATCH AND BUILD UP A
WEBSITE FOR IT LIKE IT IS ACTUALLY MINE AND I AM CREATING IT LIKE THIS IS
GOING TO BE MY JOB. I ALSO FEEL LIKE I HAVE LEARNT A FEW KEYS THINGS IN
THIS UNIT AND THAT SNOT TALKING ABOUT PHOTOSHOP TECHNIQUES.
FURTHERMORE, I HAVE REALISED THAT IT IS EASY TO START YOUR OWN
BUSINESS WEATHER IT IS CHARITIABLE OR EVEN TRYIG TO MAKE SOME
PERSONAL MONEY BY SELLING CLOTHES OR HOWEVER, BUT PHTOSHOP IS TH
EBEST APPLICATION TO USE IF CREATING A WEBSITE.

54. ABOUT THE PRODUCT
• FOR MY PRODUCT THAT I HAVE CREATE, I HAVE THOUGHT WELL AND TRULY ABOUT WHAT I AM
GOING TO PICK AND I THOUGHT IF I WAS GOING TO CREATE SOMETHING I WANT IT TO BE
RELATABLE TO MYSELF AND WHAT I DO ON DAILY BASIS IN MY LOCAL AREA. SO
FURTHERMORE, THIS I WHY I PICKED A WEBSITE THAT COULD RELATE TO SOMETHING IN MY
LOCAL AREA. IN MY COMMUNITY THERE ARE A HUGE AMOUNT OF HOMELESS PEOPLE, SO
THIS WHY I THOUGHT ABOUT PICKING A CHARITY/ SELLING SITE DUE TO THE FACT THAT I
NEED THE SELLING SITE UP AND RUNNING BECAUSE A CHARITY WOULDN’T WORK IF THERE
WAS NO INCOME COMING IN SO THIS IS WHY I PICKED THE SELLING WEBSITE AS WELL, SO
MONEY CAN BE MADE FORM THIS SIDE OF THE ORGANIZATION AND WHICH WILL BE
TRANSFERRED TO THE CHARITY. FURTHERMORE, THERE ARE AT LEAST THREE OR FOUR
HOSTELS IN MY COMMUNITY AND I FEEL LIKE THIS IS A LOT FOR JUST A SMALL TOWN SO
THEREFORE THIS IS WHY I CREATED A WEBSITE THAT WILL HELP VULNERABLE PEOPLE FIT IN.
THESE HOMELESS PEOPLE ARE VERY VULNERBLE DUE TO THE FACT THAT THEY HAVE A
LIMITED AMOUNT OF FAMILY OTHERWISE IF THEY DIDWHY WOULD THEY BE IN THE HOSTLE IN
THE FIRST PLACE, SO THEREFORE THIS IS THE MAIN REASON WHY I WANTED TO CREATE A
WEBSITE THAT WILL HELP VULNERBLE HOMELESS PEOPLE FEEL APART OF THE COMMUNITY.
OUR POINT OF THEORGANISDATION IS TO GIVE HOMLESS NEW CLOTHES WHICH WILL PUT A
SMILE ON THEIR FACES AND SHOW THAT ALTLEAST SOME PEOPLE DO CARE ABOUT THEM. ON
THE OTHER HAND, THE OTHER SIDE OF MY ORGANIZATION IS A VINTAGE CLOSET WHICH WILL
SELL DESIGNER CLOTHES FOR A GOOD PRICE. THIS IS AIMED AT STUDENTS THAT MAY NOT
HAVE A LOT OF INCOME SO THEREFORE THEY CAN USE MY WEBSITE TO BY CHEAP DESIGNER
CLOTHING. THIS IS ESSENTIAL BECAUSE I NEED THIS SIDE OF MY ORGANIZATION TO ALLOW

55. ABOUT THE PRODUCT CONTINUED
I PICKED THE NAME ‘THE CLOTHING BANK’ DUE TO THE FACT THAT MY
ORGANIZATION WILL BE TAKING DONATIONS OF PEOPLE IN THE LOCAL COMMUNITY
WHICH THIS CAN ILLUSTRATE THAT IT ISN’T JUST MY ORGANIZATION THAT IS TRYING
TO CHANGE THE WAY THE COMMUNITY IS, EVERYONE IN THE COMMUNITY IS
HELPING IN THEIR OWN WAY. BY EVERYONE DONATING CLOTHES TO OUR CHARITY
THIS WILL START OUR CHARITY OF WELL, AND THEN WE CAN FURTHERMORE, BUILD
UP FROM THERE. ‘THE CLOTHING BANK’ CAN ILLUSTRATE THAT OUR CHARITY WILL
BE A BANK BUT FOR CLOTHES AND THESE CLOTHES WILL EITHER BE SOLD TO
INDIVIDUALS THAT MAY NEED THEM OR GET DONATED TO HOMELESS PEOPLE AT THE
HOSTELS WHICH THIS IS BECAUSE IF WE DONATED ALL OF OUR CLOTHES WITH OUT
MAKING PROFIT THEN HOW WOULD THE EMPLOYEES BE SATISFIED TRYING TO HELP
THE COMMUNITY BUT NOT GETTING PAID.

56. TARGET AUDIENCE FOR MY SOCIAL MEDIA
• MY SOCIAL MEDIA ACCOUNT IS ABOUT SELLING DESIGNER CLOTHES FOR CHEAP PRICES
WITHOUT MAKING MAXIMUM PROFIT LIKE OTHER SHOP, SO THEREFORE THIS IS WHY I AM
GOING TO DIRECT MY TARGET AUDIENCE AT THE AGE OF 16-22 DUE TO THE FACT THAT THIS
IS THE AGE THAT EVERYONE LIKES DESIGNER CLOTHES AS THEY WANT O IMPRESS GIRLS AT
THIS AGE, SO THIS IS THE REASON WHY I PICKED THIS TARGET AUDIENCE. ALSO MY SOCIAL
MEDIA ACCOUNT HAS TO DIFFERENT TARGET AUDIENCES BECAUSE THE OTHER SIDE OF MY
APPLICATION IS A CHARITY AND THEREFORE MY CHARITY WILL BE HELPING HOMELESS
PEOPLE HAVE THE RIGHT SUITABLE CLOTHES, SO I WILL HAVE TO GET THE PEOPLE IN THE
LOCAL COMMUNITY, TO DONATE THEIR CLOTHE TO MY CHARITY WHICH WE WILL DELIVER
THE DONATIONS TO HOMELESS SHELTERS AND HOSTELS, I FEEL LIKE THIS IS SIGNIFICANT
BECAUSE IN MY LOCAL COMMUNITY THERE IS A HIGH RATE OF HOMELESS PEOPLE SO IF I
DON’T HELP THEM THEN WHO WILL. SO THEREFORE THE TARGET AUDIENCE OF THE OTHER
SIDE OF MY SOCIAL MEDIA ACCOUNT WILL JUST BE DESIRED AT HOMELESS PEOPLE NOT A
SPECIFIC AGE GROUP AS ANYONE CAN BE HOMELESS.

57. WEBSITE FUNCTIONALITY
About
HOME
PAGE
LOG IN/SIGN UP PRIVACY
POLICY
TERMS&
CONDITIONS
ROYALITIETE
S, LICENSE,
AND
COPYRIGHT
INFORMATIO
N
HEL
P
CONTACT US
NEW
USER-
REGIST
ER
Account
settings
SIGN UP/ LOG IN PAGE

58. AboutLOG IN/SIGN UP PRIVACY
POLICY
TERMS&
CONDITIONS
ROYALITIETE
S, LICENSE,
AND
COPYRIGHT
INFORMATIO
N
HEL
P
CONTACT US
PROFILE
PAGE
Account
settings
HOME
PAGE
WEBSITE
CONDITION
S
Website
functionality

59. WEBSITE FUNCTIONALITY
Personal
information homepag
e
profile male female Trending in 2018 Contact us
Sign in/ sign
out
Your account Help
Privacy

60. WEBSITE FUNCTIONALITY- COLOUR SCHEME
THERE ARE THREE IMAGES THAT I HAVE PUT TOGETHER FOR MY FINAL PHOTOSHOP
DRAFTS, WHICH THE BACKGROUNDS WILL BE THE SAME ON EVERY SINGLE ONE. I
CREATED THESE SO THEREFORE THIS WILL GIVE ME A CHANCE TO TEST MY COLOR
SCHEME ON A PHOTOSHOP DRAFT WHICH I FEEL LIKE IT IS VERY SUITED FOR MY
SPECIFIC TARGET AUDIENCE DUE TO THE FACT THAT I DO WANT MY WEBSITE TO STAND
OUT TO THE TARGET AUDIENCE BECAUSE THE WEBSITE WILL CONSIST OF TRYING TO
SELL VINTAGE CLOTHES, SO THEREFORE HAVING A VERY COLOURFUL BACKGROUND WILL
GIVE ME MORE CHANCE OF MORE PEOPLE VIEWING MY WEBSITE AND EVEN MORE
CHANCE OF CUSTOMERS PURCHASING SOME GARMENTS OF THE WEBSITE.
ALSO MY LOGO IS IMPORTANT BECAUSE I CREATED THIS TO REFER TO MY CLOTHING
WEBSITE. I TRIED TO MAKE THE NAME ‘THE CLOTHING BANK’ HAVE A FEW DIFFERENT
MEANINGS SO THAT I CAN HAVE A LARGE TARGET AUDIENCE, POLYSEMY MEANING A
WORD THAT HAS MORE THAN ONE MEANING. I DONE THIS BECAUSE I HAVE TWO
DIFERENT ATRGET AUDIENCES ONE OF THEM BEING HIOMELESS PEOPLE WHO ARE SEEN
AS SERIOSULY VULNERBLE AND MY OTHER TARGETA UDIENCE WHO BE STUDENTS WHO
ARE INTERESTED IN DESGINER AND VINATGE CLOTHING. ALSO A DIFFERENT FEATURE
THAT WILL BE FOUND ON MY PROFILE PAGE WILL CONSIST OF BEING ABLE TO LOG IN
WITH FACEBOOK TO GET ON TO THE WEBSITE WHICH THIS CAN CONVEY TO THE TARGET
AUDIENCE THAT THE WEBSITE IS POPULAR DUE TO THE FACT THAT IT HAS LINKS WITH

61. WEBSITE FUNCTIONALITY PRIVACY TERMS
CONDITIONS
PRIVACY POLICY- I WILL HAVE TO HAVE A PRIVACY POLICY STATED ON THE WEBSITE
AND PROBABLY WILL HAVE TO WRITE IT OUT IN HAND FORM DUE TO THE FACT THAT
THIS IS NEEDED FOR EVERY INDIVIDUAL WEBSITE AS IF THEY DIDN’T HAVE A
PRIVACY POLICY AND TERMS AND CONDITIONS THEN THEY WOULDN'T LEGALLY BE
ALLOWED TO HAVE THEIR OWN WEBSITE. THE PRIVACY POLICY WILL STATE HOW
ANY INDIVIDUAL SIGN’S UP TO OUR WEBSITE THEN ALL OF THEIR INFORMATION
WILL BE SECURED WITHIN THE WEBSITE BUT ONLY ON THE WEBSITE NOTHING
ELSE. AND ALSO IF ANY INFORMATION POLICY DOES FURTHERMORE CHANGE YOU
WILL HAVE TO INFORM ALL OF THE CUSTOMERS DUE TO THE FACT THAT IT WILL BE
THEIR INFORMATION THAT MAY BE GETTING RELEASED TO THE PUBLIC.
TERMS AND CONDITIONS- REGARDING MY TERMS AND CONDITIONS FOR MY
WEBSITE I THINK IT IS ESSENTIAL THAT I STATE THE RULES AND REGULATIONS AND
ANYTHING TO DO WITH CONSEQUENCES IF ANYONE GETS CAUGHT TRYING TO
COPYRIGHT WORK OF THE WEBSITE. TO ALLOW THIS TO WORK I WOULD HAVE TO
GET THE COPYRIGHT LAW ON THE WEBSITE SO THAT EVERYONE CAN SEE IT
BEFORE THEY TRY TO COPYRIGHT SOMETHING, ALSO IT IS ESSENTIAL THAT ALL
INDIVIDUALS USING THE WEBSITE KNOW WHAT THEIR RIGHTS ARE WHEN USING
THE WEBSITE. NO ONE SHOULD BE USING ANYONE ELSE'S WORK WITHOUT
PERMISSION FROM THE INDIVIDUALS WHO’S WORK IS IT.
This is furthermore Facebook's
applications privacy and terms pages
which this significant because my
website will be working with
Facebook so the privacy policy will
be similar to my one in the case that
we both will not want people to
copyright work of the website and

62. PRODUCTION PLAN
Monday Tuesday Wednesday Thursday Friday Saturda
y
Sunday
Draw out hand drawn
drafts for the website
making sure that I
include everything in
this so that all the
people working in my
organisation will
know how to create
website and what to
include.
Go over hand drawn
drafts making sure that
everything that is wanted
to be on the website is
on hand drawn drafts
due to the fact that this is
a practice so therefore if
everything is wrong it can
be repeated
Editors start of work
in homepage setting
up what is going in
each category, and
need to sort
homepage log
in/sign up.
Editors can link up
with writers and
editors can lay
everything out and
leave the writing
for them to do.
Carry on with
tasks, and
finish before
weekend to
gain yourself a
break.
Completed by: 3rd of
December 2017
Completed by: 4th of
December 2017
Completed by 6th of
December 2017
Completed by 7th
December
Completed by
9th of
December
2018
Monday Tuesday Wednesday Thursday Friday
The editors and
writers will have
finished their work
need to check over
and ensure all
correct.
Editors will need to
ensure all tools on
website is finished for
example navigation bar
needs to be completed
and inserted.
After the navigation
bar is on the page,
photos can be
inserted of clothes
that are being sold
on the website.
Designers will
need to start
creating the logo
for the website
ensuring that
everything is
correct with no
mistake
Finish up the
logo making it
as colourful as
possible calling
it ‘the vintage
closet’ and ‘the
clothing bank’

63. PRODUCTION PLAN CONTINUED
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Today is a
essential day due
to the fact that the
website is going to
be created,
individuals will
need to be pick
what software I
going to be used
ect.
Designers will start
of creating website
and start
implementing tools
that have already
been created such
as navigation bar.
Take everything
slow so there are
no mistakes within
the website, today
the designer will
need to create the
sign up page using
log in with
Facebook as well.
Test the sign up
page by creating
a user and test it
to see if
everything works
correct, also test
signing in with
Facebook due to
the fact that
individuals will be
using this is
everyday.
Finish background
design on
homepage and
profile due to the
fact that I want the
pages to look
attracting to anyone
who goes on
website.
rest rest
Completed by: 18th
of December
Completed by: 19th
of December
Completed by: 21st
of December
Completed by
22nd of December
Completed by: 23rd
of December
Monday Tuesday Wednesday Thursday Friday
The other side of
my website needs
to be created
which will just be a
about section due
to the fact that
there will be no
selling on this side.
Furthermore finish
this about section
stating why our
organisation has
set up two in one
but there will be a
good enough
reason.
Finish up contact
page, because if
this wasn’t done
then if the
customers have a
complaint, problem
or want to ask q a
question who will
they call.
Go through the
whole website
making sure
everything is
correct which this
is essential
because if not
then people can
complain and
also looks
unprofessional.
Launch up website if
everything is up to
standard making
sure there is no
rush.
RELEASE DATE!
Completed by 24th Completed by: 25th Completed by: 27th Completed by:
th
Completed by 1st

64. PRODUCTION PLAN RELEASE DATE
MY LAUNCH DATE WILL BE ON THE 1ST OF JANUARY DUE TO THE FACT THAT I
WANT TO RELEASE A NEW WEBSITE ON THE NEW YEAR TO MY TARGET
AUDIENCE, I WILL HAVE FURTHERMORE RELEASED ADVERTISEMENT
PREVIOUSLY SO THAT I WHEN I DO RELEASE IT IT WOULD HAVE ALREADY HAD
PEOPLE VIEWING IT ALREADY DUE TO ADVERTISEMENTS. THE REASON FOR ME
RELEASING IT ON THE NEW YEAR IS BECAUSE IT IS A NEW YEAR AND IT IS AFTER
THE CHRISTMAS HOLIDAY SO THIS CAN BE SEEN AS A CELEBRATION FOR MY
WEBSITE RELEASE DATE.

65. PRODUCTION PLAN CONTINUED
• BEFORE STARTING UP ANY BUSINESS IN LIFE IT IS ESSENTIAL THAT THE INDIVIDUAL CREATING THE BUSINESS HAS
EVERYTHING SORTED OUT FOR EXAMPLE THE INDIVIDUAL WILL NEED TO KNOW HOW MUCH THE BUSINESS WILL BE ABLE
TO SPEND, SALARY IS SIGNIFICANT IN BUSINESS'S DUE TO THE FACT THAT IF THEY SPEND ALL OF THEIR SALARY AND
DON’T MAKE THE MONEY BACK THEN THIS COULD LEAD TO THE BUSINESS RECLINING AND ALSO THIS COULD LEAD TO THE
BUSINESS CLOSING DOWN DUE TO NO PROFIT BEING MADE. IN MY BUSINESS I WILL NEED SEVERAL WORKERS SUCH AS A
WEBSITE DESIGNER, EDITORS, JOURNALIST, WRITERS AND IF I AM CREATING THE BUSINESS I WILL BE THE CEO.
• EDITOR- THE AVERAGE PAY FOR AN EDITOR IS AROUND £28,039, WEBSITE DESIGNER- THE AVERAGE PAY FOR A WEBSITE
DESIGNER IS AROUND £22,000 A YEAR, JOURNALIST- THE AVERAGE PAY FOR A JOURNALIST IS AROUND £24,000, ALSO IT
WILL BE ESSENTIAL TO GET A WRITER WHICH THIS WILL BE AROUND £21,000. AND LASTLY A ‘CEO’ CAN BE EARNING UP TO
£90,000+ A YEAR.
• THERE IS SOME EQUIPMENT NEEDED FOR THE PRODUCTION OF MY WEBSITE, WHICH THIS IS SEEN AS A THE APPLE MAC
ITSELF, WHICH THIS IS WHERE THE WORK WILL BE DOWN ON, USING THE DESKTOP TO SAVE PUBLISHED WORK FOR
EXAMPLE CREATING THE WEBSITE ON PHOTOSHOP. ALSO TO BE ABLE TO DO THIS YOU WILL NEED TO PURCHASE THE
SOFTWARE FOUND ON THE APPLE MAC, THE SOFTWARE BY ADOBE WILL CONTAIN DREAMWEAVER, PHOTOSHOP AND
POWERPOINT IS AN EXAMPLE OF SOME APPLICATIONS THAT ARE CONTAINED ON THE SOFTWARE. WHICH THE SOFTWARE
COSTS £73.19 PER MONTH OR EVEN £638.40 YEAR.
https://www.payscale.com/research/UK/Job=Editor/Salary
https://www.payscale.com/research/UK/Job = Web_Sesginer/Salary
https://www.payscale.com/research/UK/Job= journalist/Salary
https://www.payscale.com/research/UK/Job= writer/Salary

66. REVENUE FOR MY WEBSITE
• THE MAIN WAY OF GETTING REVENUE WHILST USING MY WEBSITE IS USING ADVERTISEMENTS AND ALLOWING
DIFFERENT BUSINESS’S FEATURE ON THE WEBSITE ADVERTISING THEIR PRODUCTS AS WELL. THIS IS A GOOD
WAY OF GAINING REVENUE DUE TO THE FACT TO THIS DAY ADVERTISEMENT IS VERY EXPENSIVE IN THE WAY
THAT THE MORE POPULAR THE WEBSITE IS THE MORE THEY WILL CHARGE TO ALLOW SOMEONE TO ADVERTISE
ON THEIR WEBSITE. SOME ADVERTISEMENTS CAN COST AS LITTLE AS 50 CENTS BUT THIS WILL NOT GIVE A LOT
OF SPACE TO ADVERTISE AND THE WEBSITE MIGHT NOT BE POPULAR AT ALL, SO THEREFORE IF YOU THINK
ABOUT WHAT IS THE POINT OF ADVERTISING ON A WEBSITE THAT DOESN’T HAVE A LOT OF CUSTOMERS VIEWING
IT. THERE ARE SEVERAL DIFFERENT TYPES OF ADVERTISEMENT, ALSO THE PRICES OF ADVERTISEMENT VARIES
QUITE OFTEN DEPENDING ON THE SIZE OF THE BUSINESS TRYING TO BE ADVERTISED, AND ALSO HOW BIG THE
ADVERTISEMENT IS ON THE WEBSITE. PROFESSIONAL SOCIAL MEDIA ADVERTISISEMENTS CAN COSTY UP TO
£1000- £20,000 PER MONTH AND THE PRICE CAN ESCALATE UP TO AROUND £500,000 BUT THEREFORE IF AN
INDIVIDUAL IS PAYING THIS FOR A SIGNLE ADVERTISMENT THEN THIS WILL MEAN THAT THERE ADVERRT WILL BE
FOUND ON THE FRONT OF A HOMEPAGE OR EVEN JUST ON A POPULAR PAGE OF A WEBSITE, THESE TYPES OF
ADVERTISEMENT ARE MORE EXPENSIVE BECAUSE THEY ARE BEING POSTED ON POPULAR PAGES THAT ARE
VIEWED A LOT OF EVERYDAY. SO THEREFORE AFTER A YEAR OF HAVING MY WEBSITE UP, THE CHANCES OF
GETTING A BUSSINESS TRYING TO ADVERTISE ON MY WEBSITE WILL BE LIEKLY DUE OT THE FCAT THAT
HOPEFULLY AFTER A YEAR OF MY WEBSITE BEING UP, I SHOULD THEREFORE HAVE SEVERAL DIFFERERENT
CUSTOMERS LOOKING ON MY WEBSITE ON DAILY BASIS, SO THEN THIS WILL MEAN THAT WHEN THE ADVERT IS
ON THE WEBSITE THESE INDIVIDUALS VIEWING MY WEBSITE WILL BE THE ONES INCREASING THE REVENUE OF
MY WEBSITE DUE TO THR FACT THAT EVERYONE VIEW ON ADVERT PAYS A LARGE AMOUNT OF MONEY. MOST
SOCIAL EMDIA COMPNAIES LIKE FACEBOOK, TWITTER, INSTAGRAM ECT HAVE STARTED ALLOWING BUSINESS’S
TO ADVERTISE ON THESE SOCIAL MEDIA ACCOUNTS AT THE PRICE OF $5.25 CPM WHERE AS OTHER SOCIAL
MEDIA APPLICATIONS CAN BE SEEN AS MORE EXPENSIVE DUE TO POPULARITY, THESE SOCIAL MEDIA
APPLICATIONS CHARGE AROUND $8- $12 SO THEREFORE THIS CONVEYS TO THE AUDIENCE THAT THE MORE

67. LEGAL AND ETHICAL ISSUES
FOR MY WEBSITE THE LEGAL AND EHTICAL ISSUES WILL BE THE SAME AS ANY OTHER WEBSITE ON THE
INTERNENT. FURTHERMORE, AS THE SAME AS ANY OTHER WEBSITE THE PRODUCER OF THE WEBSITE WILL
NOT WANT ANYONE TO COPY THEIR WORK, WHICH THIS IS why I INSERTED THE COPYRIGHT SYMBOL TO
PREVENT ANYONE FROM TAKING MY WORK WHICH THIS CAN BE CALLED PLAGIARISM. THERE ARE TWO
DIFFERENT WAYS OF COPYRIGHT WHICH CAN BE SEEN AS INFRINGEMENT AND FAIR USE, INFRINGEMENT
MEANING ACTION OF BREAKING THE TERMS OF A LAW, AGREEMENT WHERE AS FAIR USE CAN BE DIFFICULT
TO SAY IF SOMEONE HAS DONE THIS DEPENDING ON HOW MANY TIMES THE WORK HAS BEEN COPIED AND
WEATHER IT AFFECTS THE MARKETING ON THE ORIGINAL PIECE OF WORK. ALSO FOR MY WEBSITE I NEED
TO MAKE SURE THAT THE LEGAL AND ETHICAL ISSUES OF MY WEBSITE ARE UP TO STANDARD AND I NEED
TO ENSURE THAT ALL THE CUSTOMERS THAT HAVE CREATED AN ACCOUNT WITH MY WEBSITE DETAILS ARE
ALL SECURED WITHIN MY WEBSITE AND DON’T GET LEAKED, DUE TO THE FACT THAT IF THIS DOES OCCUR
THEN MY WEBSITE WILL BE IN TORUBLE AND CAN EVEN GET TAKEN DOWN. ALL CUSTOMER INFORMATION
SHOULD BE SECURED SAFELY IN A DOCUMENT THAT ONLY PEOPLE WITH CERTAIN AUTHORITY CAN ENTER.
ALL USERS THAT HAVE CREATED AN ACCOUNT, NEED TO KNOW WHERE THEIR INFORMATION, WHO CAN SEE
THE STORED INFORMTION, WHAT INFROMATION IS NEEDED FOR EACH USER AND WHY AND LASTLY HOW
SECURE THE INFORMATION IS WITHIN THE WEBSITE, WHICH THIS IS ESSENTILA BECAUSE IF THE
INFORMAITON ISN’T SECURE THEN THIS WILL MEAN THAT THE WEBSITE ISN’T ALLOWED TO KEEP THE
INFORMATION IN THEIR DOCUMENTS. THIS IS RELATABLE TO ALLL OTHER WEBSITES THAT HAVE
CUSTOMERS AND EVEN SOCIAL MEDIA APPLICATIONS LIKE FACEBOOK INSTAGRAM ECT DUE TO THE FACT
Customer
profile

68. LEGAL AND ETHICAL ISSUES CONTINUED
BEFORE CREATING MY WEBSITE I NEED TO ENSURE THAT I STATE ON ONE OF THE PAGES THAT I WILL BE ALE TO PROTECT ALL OF THE
CUSTOMERS PRIVATE DETAILS, THIS IS ESSENTIAL BECAUSE MY WEBSITE WILL NOT WORK IF I DON’T HAVE CUSTOMERS AND IF I HAVE
CUSTOMERS THEN I AM GOING TO HAVE TO TAKE THEIR DETAILS IN ORDER TO SEND THEM ITEMS THAT THEY WILL BE ORDERING. THEY WAY
THAT I AM GOING TO DO THIS IS TO CREATE A PAGE FOR PRIVACY POLICY AND STATE THAT ONLY CERTAIN PEOPLE CAN ACCESS THEIR
INFORMATION DUE TO CUSTOMERS PRIVACY POLICY I WILL DO THIS BY MAKING SURE THAT TO ENTER THIS DOCUMENT THEIR WILL BE A
SECURED USERNAME AND PASSWORD TO ENTER AND NO THIRD PARTY WILL BE ALLOWED TO ENTER. THERE IS A PROJECT THAT CAN BE
USED WHILST USING THE SOFTWARE'S NEEDED TO CREATE A WEBSITE, FURTHERMORE THIS IS BECAUSE IT REDUCES THE COMPLEXITY OF
THE DEVELOPMENT SO THIS MEANS THAT IT WILL BE A EASIER AND QUICKER PROCESS WHEN CREATING THE WEBSITE, THE WEB
STANDARDS PROJECT IS THE CORRECT SOFTWARE TO USE BECAUSE THEY ALLOW SOFTWARE’S TO UNDERSTAND THE WEBSITE
DOCUMENT. ALSO WHILST CREATING MY WEBSITE I NEEDED TO ENSURE THAT ACCURACY WAS PERFECT, ALSO I ENSURED THAT NO ONE
WILL BE ABLE TO MISUSE PRIVATE INFORMATION THAT NO ONE SHOULD KNOW, ALSO COPYRIGHT, FRAUDULENT ALSO DEFAMATION DUE TO
THE FACT THAT I DON’T WANT ANYONE TO BE ABLE TO MAKE FALSE STATEMENTS ABOUT A INDIVIDUALS BUSINESS WHICH THIS CAN BE
SEEN AS INVADING USERS PRIVACY DUE TO THE USE OF DEFAMATION. SOME APPLICATIONS ARE SEEN AS MORE STRICT AS OTHERS SUCH
AS TWITTER, IF AN INDIVIDUAL DOES A TWEET ABOUT SOMEONE OR SOMEONE'S BUSINESS THIS COULD FURTHERMORE LEAD TO A COURT
CASE WHERE THE INDIVIDUAL WILL BE ACCUSED OF MAKING A DEFAMATORY STATEMENT, EVEN IF THE TWEET IS DELETED OF TWITTER, IT IS
EASY TO FINE IF SOMEONE WITH HIGH AUTHORITY IS TRYING TO FIND IT DUE TO THE FACT THEY CAN ENTER DIFFERENT CATEGORIES FOR
EXAMPLE DELETED TWEETS. LASTLY, ALL OF MY USERS THAT WILL BE USING MY WEBSITE NEED TO KNOW THE DIFFERENCE FROM
ROYALTIES TO AN INDIVIDUAL HAVING A LICENSE ITSELF. DUE TO THE FACT THAT HAVING A LICENSE WILL CONSIST OF AN INDIVIDUAL
HAVING PERMISSION TO USE THE CONTENT FROM MY WEBSITE. ALSO ROYALTY FREE MEANS THAT I WOULDN'T HAVE TO PAY THE USERS
THAT THE WORK IS FROM SO THIS MEANS THAT THE WEBSITE IS NON- PROFITABLE. MY SOCIAL MEDIA APPLICATION WILL HAVE TO HAVE
MORAL AND PROFESSIONAL OBLIGATIONS THAT THEY MUST FOLLOW TO ENSURE THAT WE DON’T GIVE OUT ANY CUSTOMERS PERSONAL
DATA, EVEN MORE SIGNIFICANT WHEN CUSTOMERS ARE PUTTING ADDRESS, CREDIT CARD DETAILS, THIS CAN ALSO RELATE TO THE DATA

69. CONCLUSION
• TO INCLUDE THIS LO I WANT TO STATE THAT I KNOE EVRYTHING ABOUT CREATING A
WEBSITE AND THE KEY BASICS OF HOW TO START OF BUILDING UP A WEBSITE, ALSO I
CREATED A PRODUCTION PLAN WHICH THIS WILL ALLOW ME TO PLAN OUT MY WHOLE
WEBSITIE AND ENSURE THAT EVERYTHING IS IN ORDER. THE PRODUCTION PLAN ALSO
ALLOWS ME TO SEE THE START DATE OF MY WEBSITE AND THE LAUNCH DATE WHICH THIS
WILL BE FURTHERMORE BE ON THE 1ST OF JANUARY 2018, I FEEL LIKE THE PRODUCTION
PLAN FOR L03 IS ESSENTIAL IN THE WAY THAT IT ALLOWED ME TO BE ORGANISED WHILST
CREATING MY WEBSITE. I HAVE LEARNT IN THIS SECTION THAT IF I WANT MY WEBSITE TO GO
VIRAL, THEN ADVERTISEMENT IS THE KEY TO THIS, EVEN THOUGH ADVERTISEMENTS ARE
EXPENSIVE; I FEEL LIKE THIS IS THE BEST WAY TO GET YOUR PRODUCT OUT THERE. LASTLY
IN THIS UNIT I ALSO REALISED HOW IMPORTANT IT IS TO PROTECT YOUR CUSTOMERS DATA
AND ALSO I NEED TO MAKE SURE THAT ALL THE CUSTOMERS KNOW EVERYTHING THEY
NEED TO AND ALL TERMS AND CONDITIONS ARE STATED ON THE WEBSITE FOR THE
CUSTOMERS TO SEE INSTANTLY.

71. DRAFTS
Furthermore, these two pictures that I have taken, are my hand drawn drafts for the website that I am creating,
firstly the Clothing Bank will have a profile page which all the customers will have to create a profile if they want
to visit the website, which is the same as the The Vintage closet but because my other website is a clothing shop
so therefore people will be able to stream the website without creating a profile but if they want to purchase
anything a profile will be needed, due to information such as address credit card details will be needed if the
individual is trying to purchase something

72. SIGN UP PAGE
The sign up page for my website ‘The Clothing Bank’ I have used certain features for the specific page.
First of all I have implemented a Username password and login with Facebook features due to the fact that
this for individuals who who have already created account with my website. Furthermore, if a individual
hasn’t created an account with the website then therefore they will use the section that has been
highlighted above, this section states that if you don’t have an account this is where you need to click, and
also if an individual forgets their password for their account then this is where they will click to get a
verification email to change their password. Also if an individual is creating a account with my website they
have to confirm that they will follow the specific terms and conditions for my website/ business.

73. HOMEPAGE
Furthermore, I implemented my Clothing Bank charity into my Vintage Closest homepage due
to the fact that I feel like I couldn’t create a whole website on a little charity, so therefore this is
why I put a business and a charity together so this will mean that I can use both techniques.
The charity will be a donation type of charity and then the clothes will get recycled to someone
else where as the vintage closet is a cheap designer shop that will try draw in their target
audiences of students.

74. ABOUT PAGE
ON THE ABOUT PAGE YOU WILL SEE A TOOL BAR THAT WILL STATE ALL OF THE
INFORMATION ABOUT MY WEBSITE FOR EXAMPLE WHO HAS CREATED ‘THE
CLOTHING BANK’ WEBSITE. ALSO IT WILL STATE ALL OF THE CUSTOMERS POLICIES,
WHEN HEY JOIN UP WHAT THEY WILL NEED TO ENTER AND THE FACT THAT ALL OF
THEIR INFORMATION WILL BE STORED SECURELY WITHIN OUR WEBSITE DUE TO
CUSTOMER POLICY IS VERY ESSENTIAL. ALSO I WILL CREATE A PROFILE PAGE ON MY
SELF STATING ALL OF THE FACTS ABOUT MYSELF BEING THE CEO OF THE COMPANY,
THE CUSTOMERS WILL WANT TO KNOW INFORMATION ABOUT MYSELF, THEY WILL
WANT KNOW IF THE WEBSITE IS SAFE, SO THEREFORE IF I STATE INFORMATION
BOUT MYSELF THIS WILL MEAN THAT THE CUSTOMERS WILL GET SOME TRUST IN ME
DUE TO MY INFORMATION BEING STATED ON THE WEBSITE.

75. PROFILE PAGE
PROFILE PAGE IS EXTREMELY ESSENTIAL WHEN CREATING A WEBSITE DUE TO
THE FACT THAT IF YOU WANT TO GET CUSTOMERS BUYING GARMENTS OF THE
WEBSITE THEN I FEEL LIKE I WILL HAVE TO CREATE A PROFILE PAGE ON MYSELF
DUE TO THE FACT THAT THIS WILL MAN THAT CUST0OMERS WILL GET TRUST IN
THE WEBSITE BECAUSE I AM STATING MY PERSONAL INFORMATION SO IF
ANYTHING GOES WRONG WHEN SENDING ITEMS TO CUSTOMERS THEY WILL
HAVE MY DETAILS.

76. WASP WEB STANDARD
THE WEB STANDARD PROJECT(WASP) IS SAID TO BE A ‘GRASS ROOTS EFFORT
TO ENCOURAGE THE MAIN BROWSER MAKERS TO CREATE A STANDARD
IMPLEMENTATION OF THE HYPERTEXT MARKUP LANGUAGE AND OTHER WEB
STANDARDS AND RECOMMENDATIONS OF THE WORLD WIDE CONSORTIUM’, THIS
FURTHERMORE STATES THAT IF MORE PEOPLE USE THE INTERNET ON A DAILY
BASIS EXPLORING THE WEB THEN THIS WILL GIVE ME A BIGGER CHANCE WITH
MY WEBSITE AS MORE PEOPLE MAY VISIT THE PAGE. ALSO THE WEB
STANDARDS PROJECT STATES THAT THE PROJECT IS A GRASS ROOTS
COALITION FIGHTING FOR STANDARDS WHICH ENSURE SIMPLE, AFFORDABLE
ACCESS TO WEB TECHNOLOGIES FOR ALL, THIS IS ESSENTIAL BECAUSE MOST
WEB TECHNOLOGIES ON THE INTERNET AREN’T AFFORDABLE

77. GUIDELINES AND CONDITIONS
WEB STANDARDS AGENCY(WASP) STATES THAT THE PROJECT IS A GRASS ROOTS COALITION FIGHTING FOR
STANDARDS WHICH ENSURE SIMPLE, AFFORDABLE ACCESS TO WEB TECHNOLOGIES FOR ALL, THIS IS ESSENTIAL
BECAUSE MOST WEB TECHNOLOGIES ON THE INTERNET AREN’T AFFORDABLE. SO THEREFORE IF I USE THE WEB
STANDARDS AGENCY FOR MY SOCIAL MEDIA APPLICATION THIS WILL FURTHERMORE REDUCE THE COSTS OF THE
DEVELOPMENT OF MY APP AND THIS WILL ALSO LOWER THE PRICE. ANOTHER POSITVE FEATURE OF USING THE
WEB STANDARD AGENCY IS THAT YOU CAN IMPLEMENT SEARCH ENGINGERS TO ANY SOFTWARE SO IF THIS IS
ADDED TO MY SOCIAL MEDIA WORK THEN THIS WILL MEAN THERE WILL BE MUCH MORE INFORMATION THAT CAN BE
FOUND WHEN USING MY SOCIAL MEDIA ACCOUNT.
MY TERMS AND CONDITONS WILL BE WHERE ALL OF MY USERS CAN GO FIND OUT INFORMATION ABOUT ROYALTIES
AND LICENSES AND ALSO COPYRIGHT, WHICH YOU CAN FIND THIS LOCATED AT THE BOTTOM OF MY WBESITE
WHICH THIS WILL ALLOW ANY INDIVIDUALS WHO WANT TO FIND OUT INFORMAITON ABOUT THESE SEGMENTS. ALL
CUSTOMERS PRIVACY POLICY IS VERY ESSENTIAL AS WELL, I WILL HAVE TO ENSURE THAT I DO A PAGE FOR THIS
DUE TO THE FACT THAT I WILL NEED TO HAVE3 A SECTION THAT WILL STATE TO THE AUDIENCE THAT ALL OF THE
INFORMATION THEY ENTER WITH THE WEBSITE IS SECURED WITHIN THE WEBSITE AND ONLY PEOPLE WITH
CERTAIN AUTHORITY CAN ENTER THIS INFORMATION, ALSO IT WILL CONTAIN THE GENERAL RIGHTS OF A
PROFILE/USER AND WHAT THE GENERAL CONDITIONS ARE.

78. CONCLUSION
TO CONCLUDE THIS L04, I HAVE CREATED A SOCIAL MEDIA ACCOUNT, ALSO I
FEEL LIKE I HAVE ADDED ALL THE ESSENTIAL LEGAL AND ETHICAL INFORMATION
TO MEET THE REQUIRED STANDARDS, ALSO ADDED IN A SMALL AMOUNT OF
ADVERTISEMENT ON MY SOCIAL MEDIA ACCOUNT AS THIS MAY DRAW IN SOME
CUSTOMERS. FURTHERMORE, I FEEL LIKE THE TOPIC THAT I HAVE PICKED CAN
BE SEEN AS A INTERESTING TOPIC AS ONE SIDE OF MY SHOP WILL BE A
DESIGNER SELLING PAGE AND THE OTHER IS A CHARITY, WHERE THEY WILL BE
GIVING TO HOMELESS PEOPLE LIVING IN SHELTERS.