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The Power of Instagram

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How to leverage the power behind a picture.

Published in: Social Media, Art & Photos
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The Power of Instagram

  1. POWER OF PICTURE
  2. 80% OF THE BRAIN IS DEDICATED TO VISUAL PROCESSING
  3. PHOTOS ARE THE MOST Photo Link Album Video Status 87% 4% 4% 3% 2% SHARED ON FACEBOOK Source: eMarketer
  4. POWER OF INSTAGRAM
  5. Launch 2010 Kevin Systrom CEO and Co-Founder @kevin
  6. MOBILE APP
  7. FILTERS
  8. TAKING PEOPLE WITH YOU/ TELL A STORY
  9. 300.000.000 70% OUTSIDE THE U.S. (April 2015: 69 Million on Facebook) (Instagram, December 2014)
  10. 1.4 MILLION USERS (NewCom, February 2014)
  11. 2.3 MILLION 1.1 MILLION / FEB 2014 PEOPLE LIKING INSTAGRAM ON FACEBOOK IN THE NETHERLANDS
  12. DEMOGRAPHICS IN THE NETHERLANDS (GENERATED FROM FACEBOOK LIKES) 13 - 17 years 18 - 29 years 30 - 40 years 41+ years 21.5% 53.3% 13.9% 11.3% 42% 58% Male Female
  13. HIGH ENGAGED COMMUNITY
  14. 30 BILLION INSTAGRAM USERS LOVE TO CREATE NEW CONTENT DAILY PHOTOS SHARED IN TOTAL
  15. 2.5 BILLION DAILY LIKES 70 MILLION PHOTOS PER DAY
  16. AVERAGE PER POST 35 LIKES
  17. GUESS WHICH CELEBRITY POSTED THE MOST LIKED PHOTO?
  18. MOST LIKED PHOTO ON INSTAGRAM 2.5 MILLION
  19. QUESTION!
  20. WHY?
  21. CONSUMER SHIFT
  22. DESIRE
  23. @GOPRO
  24. BE WHERE YOUR CUSTOMERS ARE
  25. ENGAGEMENT > Source: Forrester
  26. DO’S & DONT'S
  27. CONTENT
  28. #TRAVELLING #FOOD #FASHION
  29. Do’s & Don’ts @IVETESANGALO
  30. @CITIZENM
  31. @HEMANEDERLAND
  32. TIMING
  33. 5PM 7PM
  34. FILTERS
  35. VIDEOS
  36. Do’s & Don’ts ○ Videos? MYSTERYLAND EXAMPLE
  37. Do’s & Don’ts ○ Videos? MYSTERYLAND EXAMPLE
  38. Do’s & Don’ts ○ Videos? MYSTERYLAND EXAMPLE
  39. Do’s & Don’ts ○ Videos? MYSTERYLAND EXAMPLE
  40. CONTENT CHECKLIST #CONSISTENCY #FREQUENCY #TIMING #FILTERS #LINKS #VIDEO
  41. PROMOTE
  42. GEOLOCATION TAGGING HASHTAG
  43. HASHTAGS
  44. #DON’TBESPAMMY
  45. ENGAGE
  46. INFLUENCERS
  47. BRANDED CONTENT ▪ Branded content by influencers ▪ > 250 Instagram influencers ▪ > 2.000.000 followers ▪ M/V 17 t/m 35 jaar ▪ Pay per Instagram share ▪ Photo of Instagram video ▪ Products send to the influencers Interest: Beauty, Fashion, Lifestyle, Food, Gadgets “We connect brands & influencers” INSTAGRAM ADVERTISING BY POPULAIR INFLUENCERS.
  48. BRANDED CONTENT JUST A FEW OF OUR INSTAGRAM INFLUENCERS. Insides: >250 Instagram influencers, > 2 miljoen followers, 50.000 likes per week
  49. CASE OREO BRANDED CONTENT FOR OREO SNACKHACK (VIDEOS).
  50. CASE OREO
  51. CASE OREO #OREOSNACKHACKNL 27 instagram videos created by 12 influencers > 104 K likes, 5.3 K comments, 98% positive sentiment
  52. PROMOTE CHECKLIST #ADS #GEOLOCATION #TAG PEOPLE #HASHTAG #ENGAGE #INFLUENCERS
  53. USER GENERATED CONTENT
  54. 70 MILLIONPHOTOS SHARED EVERYDAY DAY
  55. PUBLIC & HASHTAGS
  56. © ©
  57. TERMS OF USE COPYRIGHT PRIVACY
  58. CONTESTS PERMISSIBLE WITH #?
  59. WHAT ABOUT CROSS CHANNEL?
  60. LEGAL CLAIM WHAT TO DO?
  61. RISKS? $ BAD PRESS
  62. LEGAL CHECKLIST #COPYRIGHT & PRIVACY #CONSENT #TERMS AND CONDITIONS #NOTICE AND TAKEDOWN
  63. @AUSTRALIA
  64. BE PROACTIVE
  65. CONTESTS
  66. GOAL Attract new international students to VU University through Instagram photo’s shared by current students.
  67. TARGET GROUPS We targeted 1.000 current VU International Students on Facebook and by email
  68. 652 PHOTOS 324 CONTRIBUTORS 11.519 LIKES ON PHOTOS 663 COMMENTS ON PHOTOS JULY 6th
  69. BEYOND ONLINE
  70. Case Ivete Sangalo
  71. USC CHECKLIST #POWER THE PEOPLE #COPYRIGHT #CONTESTS #PROACTIVE #BEYOND INSTAGRAM #BEYOND ONLINE
  72. #HUPHOLLANDHUP
  73. * 41.473Total posts on Instagram with the Hashtag #HupHollandHup
  74. * 44%18.123 Private Posts 56%23.350 Public Posts
  75. * 23.350Total public posts on Instagram with the Hashtag #HupHollandHup
  76. * 22.408Public posts during the World Cup 2014
  77. * Based on Public Posts How People Reacted on Each Match
  78. * 1.2MLikes on #HupHollandHup public posts
  79. * 53KComments on #HupHollandHup public posts
  80. * 18.267Contributors
  81. #HEMA
  82. 70.822 → 135.909 TOTAL POSTS 92% Growth August 2014 vs April 2015
  83. 8.425 → 26.445 PUBLIC POSTS 213% Growth July 2012 - July 2013 vs July 2013 vs July 2014
  84. #ALBERTHEIJN
  85. 13.495 → 21.249 57% Growth August 2014 vs April 2015 Total Posts
  86. 2.283 → 4.116 80% Growth July 2012 - July 2013 vs July 2013 - July 2014 Public Posts
  87. #koningsdag (21.384) #koninginnedag (7.339)
  88. 2015?44.355
  89. #Party for you and 10 #colleagues

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