This document provides an introduction to social media and its uses for recruiting and human resources professionals. It discusses several major social media platforms including Twitter, LinkedIn, and Facebook. For each platform, it outlines key statistics about user numbers and behaviors. The document encourages HR professionals to use social media to network, source candidates, build their personal brand, track industry leaders, and share knowledge. It argues that social media allows efficient access to knowledge from connections and helps amplify an employer's talent brand.
2. “The value of being connected and
transparent is so high that the road bumps
of privacy issues are much lower in actual
experience than people’s fears.”
Reid Hoffman - Founder, LinkedIn
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4. What Is Twitter?
A “micro-blogging” platform
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Limited to 140 characters
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645M+ active users
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76% access via mobile
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2B+ “tweets” per month
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500M tweets per day
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5,700 tweets every second
“What we have to do is deliver to people
the best and freshest most relevant
information possible. We think of Twitter
not as a social network, but it's an
information network. It tells people what
they care about as it is happening in the
world.”
~ Evan Williams, Co-Founder
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5. Before You Get Started…
For personal reasons, such as …
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…. ask yourself
why you’re
joining?
Your (crazy) friends rave about it
You have hobbies and outside interests
You’d like to expand your network
You seek a faster source of breaking news
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For professional reasons, such as …
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You’d like to meet interesting HR professionals
You have best practices to share
You’re seeking answers to questions
Access to content, webinars, conferences, etc.
Building your personal brand
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7. Setting Up Your Account
Step 1: Create your account
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Step 2: Determine your name (i.e. twitter handle)
Pro Tip: Keep it short. Make it memorable
You have 160 characters to include anything you’d like.
Think of your bio as your Twitter resume
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Step 3: Watch & learn. Don’t feel obligated to jump right in and
tweet.
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8. The Basics
Mention: @[username]
This is how you communicate directly with someone on Twitter
It’s also how you see who’s been communicating with you
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Reply
Used to respond to an individual user’s tweets
Simply click on the “Reply” button available after each tweet
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Direct Messages (DM)
The private messaging platform of Twitter (not searchable)
Only effective if both parties are following one another
Referred to as “DM” or “DMing” someone
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Retweets
Used when you’d like to share someone’s tweet to your followers
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9. Hashtags
Twitter 201
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A method of tagging a concept, theme
or event within a tweet, #[hashtag]
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Conferences, Hashtags are a
great way to learn what’s being
discussed/shared at any
conference (i.e. the SHRM
conference hashtag was
“#SHRM13”)
If clicked on, triggers a Twitter search
for all tweets containing that
hashtag
Commonly used to drive community,
affinity and collaboration
Lists
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A means of organizing followers
If clicked on, only shows the tweets for
those users
Best way to follow hashtags, groups of
people on Twitter (i.e. SpaceX
Staff), etc
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10. Search & Sourcing
Use Klout to
identify influencers
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Use hashtags to
search content
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11. Networking Value
Be Authentic
There is only one you so let yourself shine
Attempt to achieve a balance between the
personal and professional
Like email, tweets can be misinterpreted
without context. Be mindful of what you
share and how it could be interpreted.
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Followers
Don’t feel obliged to follow everyone who
follows you
Seek a balance in your following-tofollower ratio
Don’t be afraid to “unfollow” someone (for
any reason)
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Take It Offline
Networking is a HUGE value of Twitter
Locate fellow HR pros in your area
Attend a Tweetup (local meetups , usually
at conferences/etc)
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12. LinkedIn
Over 259 million individual members and
over 2 million company pages
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Every single Fortune 500 company has an
executive with a Linkedin profile
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Over 80% of companies use Linkedin to
search or source for job candidates
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38% visitors via mobile
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Use ‘LinkedIn Today’ for industry articles &
info
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Share business related articles &
information
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Join Groups to network & learn about topics
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Promote SpaceX
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Update your profile, job seekers will be
researching us
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Build you professional network
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13. Facebook
1.19B+ global users
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Users share 2.5B pieces of
content each day
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95% users login daily
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If Facebook were a country, it
would be 3rd largest in world
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73% access through their
mobile device
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Average user has 130
confirmed friends
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Tremendous potential for
employment branding and job
marketing/referrals
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14. about.me
FREE platform to create
personalized homepage
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Link all your social
profiles
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Provides analytics
on visitors/clicks
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16. Benefits for HR Pros
Recruiting, Sourcing & Networking
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Seek Peer Advice and Review
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Track Analysts, Pundits and Thought Leaders
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Identify Local, National and Virtual Events
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Build (and Monitor) Your Employer Brand
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Access Surveys, Research and Benchmarks
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Share Best Practices and Successes
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Embrace New Industry Voices
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Build your personal brand
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Enjoy Free [Everything]!
Property of Amplify Talent
17. Why Use Social Media?
If the prior slides didn’t convince you here’s a case study. This was originally built on 3 other
presentations, which were shared by HR connections…within 1 hour of my ask for input. Social
Media allows easy and efficient access to knowledge you may not possess. Social Media works…
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