Recruiting Lessons From The Trenches
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My opening keynote from the In House Recruitment Expo (London - January 2015). Amplify Talent.
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Recruiting Lessons From The Trenches
- 1. Recruiting Lessons from the Trenches How to Develop and Execute a Winning Employer Brand Lars Schmidt | @ThisIsLars | AmplifyTalent.com
- 2. Why?
- 5. “‘Social Media Generation’ - GenY will comprise 1/3 of the global labor market in 2015” Source: Society of Human Resources Management
- 7. “73% of 18-34 year olds found their last job through social media” Source: Aberdeen
- 9. “Mobile traffic surpassed web traffic in 2014” Source: Comscore
- 11. “51% of new employees have "buyer's remorse" and 88% look to make a change within 6 months”.” Source: Glassdoor
- 13. “Employees with socially-encouraging employers are significantly more likely to help boost sales than employees whose employers aren’t socially encouraging (72% vs. 48%, respectively)” Source: Weber Shandwick
- 15. “2 out of 5 working adults would be willing to forfeit a portion of their salary if it meant increasing their position's flexibility”.” Source: Harris Interactive
- 17. How?
- 18. Building & Launching A Corporate Employer Brand Strategy Three Phase Employer Brand Roadmap Design Months 0-3 Refinement Months 12+ ‣ Develop strategy ‣ Determine internal stakeholders and gain support ‣ Align with marketing/branding ‣ Select channels, determine content strategy ‣ Launch channels Execution Months 3-12 ‣ Refine content strategy ‣ Build community and engagement ‣ Select and implement tools (measurement/automati on/listening) ‣ Channel expansion, develop and manage campaigns ‣ Promote wins internally ‣ Advanced ROI metrics (source of hire) ‣ channel expansion ‣ Team delegation ‣ Multimedia content ‣ Measure, refine, adjust
- 20. “This Is a Generic Brand Video Link: https://www.youtube.com/watch?v=2YBtspm8j8M
- 21. “Your Culture Is Your Brand”
- 22. #BSU
- 25. Video
- 26. Dropbox Video Link: https://www.youtube.com/watch?v=-ZuxQcp84o0&noredirect=1
- 27. Video shot using Cameo app on an iPhone 5 NPR HQ Cameo Tour Video Link: http://nprlife.tumblr.com/post/86207141026/take-a- tour-of-the-new-npr-hq-in-this-cameo-video#permalink-notes
- 28. Audio
- 31. Job Descriptions
- 33. Source: LinkedIn
- 35. • 20% time required for open source projects (tied to performance) • Open source contributions extend brand through community • Establishes targeted thought leadership • Interview - collaborative open source project (paid) Surevine
Editor's Notes
- #GDSummit reminder Acknowledge Glassdoor, presenters, streaming audience Tweet questions, try to make it as interactive as possible
- #GDSummit reminder Acknowledge Glassdoor, presenters, streaming audience Tweet questions, try to make it as interactive as possible
- As a new dad, I clearly have babies on the mind. What if recruiting was born again…today. What would it look like? Say hello to recruiting, born today, what does her DNA look like?
- The workforce is changing By 2020, the American workplace population will be more diverse: 63 percent white, 30 percent Latino, and 50 percent female. Four or even five generations, from Boomers to Generation 2020, will be working at once (The 2020 Workplace) 30% of all Google searches (300MM/month), are employment related (source: unbridled talent)
- #GDSummit reminder Acknowledge Glassdoor, presenters, streaming audience Tweet questions, try to make it as interactive as possible
- GenY/Millennials Today, 47% of workers were born after 1980. By 2025, more than 75% of workers will be of the “social media generation” and will have grown up with real-time social communication as the norm. According to the Society for Human Resource Management, millennials will comprise almost one-half of the workforce by 2015 and 75 percent by 2025.
- #GDSummit reminder Acknowledge Glassdoor, presenters, streaming audience Tweet questions, try to make it as interactive as possible
- Social Social story - recruiting accounts that provide value lead to discovery -> awareness -> interest -> application A Aberdeen study found that 73% of 18-34 year olds found their last job through a social network.
- #GDSummit reminder Acknowledge Glassdoor, presenters, streaming audience Tweet questions, try to make it as interactive as possible
- Mobile Mobile traffic set to surpass web traffic in 2014 Mobile users check their phone 150x/day 9/10 job seekers say they will use a mobile device in their job search in the next year 90% of Fortune 500 corporate career site do not support mobile apply 30% of millennials use a mobile device to search for jobs every day
- #GDSummit reminder Acknowledge Glassdoor, presenters, streaming audience Tweet questions, try to make it as interactive as possible
- Transparent (Or, translucent) 51% of new employees have "buyer's remorse" and 88% look to make a change within 6 months. 84% would consider leaving their current jobs if offered another role with a company that had an excellent corporate reputation. 70% trust online reviews and ratings as a source of brand information (Nielson Global Trust in Advertising Report, Oct 2012)
- #GDSummit reminder Acknowledge Glassdoor, presenters, streaming audience Tweet questions, try to make it as interactive as possible
- Active/Passive Candidates —> Prospects/Applicants We got so fixated on active/passive With social/branding, everyone is a prospect 71% of US labor force is open to a new job [unemployed, or employed and open] [jobvite] Identify your target audience, content marketing strategy
- #GDSummit reminder Acknowledge Glassdoor, presenters, streaming audience Tweet questions, try to make it as interactive as possible
- Flexible / Forward-looking / Candidate Experience / Risk Takers By 2016, Forrester expects 63 million American workers will telecommute at least partially. Harris Interactive found 2 out of 5 working adults would be willing to forfeit a portion of their salary if it meant increasing their position's flexibility. Respond to changing behaviors and opportunities, like wearables. 10M devices and $3B revenue by year’s end. Still 1.0 phase.
- #GDSummit reminder Acknowledge Glassdoor, presenters, streaming audience Tweet questions, try to make it as interactive as possible
- Flexible / Forward-looking / Candidate Experience / Risk Takers By 2016, Forrester expects 63 million American workers will telecommute at least partially. Harris Interactive found 2 out of 5 working adults would be willing to forfeit a portion of their salary if it meant increasing their position's flexibility. Respond to changing behaviors and opportunities, like wearables. 10M devices and $3B revenue by year’s end. Still 1.0 phase.
- #GDSummit reminder Acknowledge Glassdoor, presenters, streaming audience Tweet questions, try to make it as interactive as possible
- #GDSummit reminder Acknowledge Glassdoor, presenters, streaming audience Tweet questions, try to make it as interactive as possible
- #GDSummit reminder Acknowledge Glassdoor, presenters, streaming audience Tweet questions, try to make it as interactive as possible
- Flexible / Forward-looking / Candidate Experience / Risk Takers By 2016, Forrester expects 63 million American workers will telecommute at least partially. Harris Interactive found 2 out of 5 working adults would be willing to forfeit a portion of their salary if it meant increasing their position's flexibility. Respond to changing behaviors and opportunities, like wearables. 10M devices and $3B revenue by year’s end. Still 1.0 phase.
- Flexible / Forward-looking / Candidate Experience / Risk Takers By 2016, Forrester expects 63 million American workers will telecommute at least partially. Harris Interactive found 2 out of 5 working adults would be willing to forfeit a portion of their salary if it meant increasing their position's flexibility. Respond to changing behaviors and opportunities, like wearables. 10M devices and $3B revenue by year’s end. Still 1.0 phase.
- #GDSummit reminder Acknowledge Glassdoor, presenters, streaming audience Tweet questions, try to make it as interactive as possible
- We tend to get so caught up on what the future holds, when we should focus on now. What if we started over, and built recruiting from scratch based on today’s market. Focus on today, broad practices rather than specific tech.
- #GDSummit reminder Acknowledge Glassdoor, presenters, streaming audience Tweet questions, try to make it as interactive as possible
- #GDSummit reminder Acknowledge Glassdoor, presenters, streaming audience Tweet questions, try to make it as interactive as possible
- #GDSummit reminder Acknowledge Glassdoor, presenters, streaming audience Tweet questions, try to make it as interactive as possible
- What if…job postings didn’t suck? Have they evolved at all in 10+ years (for most companies) Focus on things like deliverables, success measures, and growth instead of laundry lists of quals Embed video, include social links to team, perks, view of desk, etc
- #GDSummit reminder Acknowledge Glassdoor, presenters, streaming audience Tweet questions, try to make it as interactive as possible
- #GDSummit reminder Acknowledge Glassdoor, presenters, streaming audience Tweet questions, try to make it as interactive as possible
- #GDSummit reminder Acknowledge Glassdoor, presenters, streaming audience Tweet questions, try to make it as interactive as possible