Social Media


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A presentation I modified with input from Anthony Juliano and Kyla Cox.

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Social Media

  1. 1. Social Media Marketing<br />Time to get on the bus<br />Chad Lewis-Ivy Tech Community College<br />Continuing Education<br />
  2. 2. Welcome to the new water-cooler<br />Social media is here to stay.<br />On Facebook…<br />The fastest growing demographic is age 55+.<br />The largest demographic is age 35-54. (iStrategyLabs)<br />On Twitter…<br />The fastest growing demographic is 18 and under. (comScore Media Metrix)<br />YouTube is the second largest search engine.<br />What we already know: an overview<br />
  3. 3. Ivy Tech Kokomo has a Facebook page, a LinkedIn page, and a<br />YouTube Channel.<br />I tweet as Ivychad.<br />What are you doing about it?<br />
  4. 4. <ul><li>A social networking site where individuals create a profile and become “friends” with other users, “members” of Groups, and “like” organization Pages
  5. 5. Designed for individuals, businesses, nonprofits, student groups, and other organizations
  6. 6. More than 500 million active users
  7. 7. 50% of our active users log on to Facebook in any given day
  8. 8. Average user has 130 friends
  9. 9. People spend over 700 billion minutes per month on Facebook</li></ul>What is facebook?<br />
  10. 10. Pages are meant to be the OFFICIAL Facebook presence of an organization. The<br />“page-master” is unknown.<br />Groups are meant to be used as a way to communicate with users who have a<br />common bond. May not be official. The group-master is known.<br />If you are an organization, do not establish an individual profile to represent the<br />organization.<br />Facebook Pages vs. groups<br />
  11. 11. Micro-blogging site where users update their profiles with entries (“tweets”) of a <br />maximum of 140 characters<br />Users “follow” and are “followed”<br />Can be used by individuals and businesses with ease<br />What is twitter?<br />
  12. 12. @ivychadchadlewis<br />Ivy Tech Helping Boost Work Force Certifications<br />25 AprviaLinkedInFavoriteReplyDelete<br />The Anatomy of a tweet<br />Shortened URL<br />
  13. 13. Information is consumed and delivered differently.<br />Facebook<br /><ul><li>Built-in photo albums
  14. 14. Event invitations and RSVPs
  15. 15. Interactive threads</li></ul>Twitter<br /><ul><li>Links, links, and more links
  16. 16. Rapid and concealed conversation
  17. 17. It’s all in the pitch</li></ul>Facebook vs. twitter<br />
  18. 18. In other words, don’t just jump on the bandwagon.<br />Good reasons to use social media as a marketing tool:<br /><ul><li>Increase traffic to your Web site.
  19. 19. Increase “brand” awareness.
  20. 20. Increase feedback.
  21. 21. Increase word of mouth.</li></ul>Define your objectives.<br />
  22. 22. Feature multiple voices (it’s a good thing).<br />Share content from other sources.<br />Get a professional when you need one.<br />Know when you need help.<br />
  23. 23. Don’t expect your viral media to spread itself, either.<br />Blend social media with other media for the greatest effect.<br />Use your network to your advantage.<br />Consider social media advertising and other forms of online advertising.<br />Viruses need hosts to Spread<br />
  24. 24. Blogs are seen as the foundation for all other social media.<br />Blogs require a sizeable time investment and careful strategy.<br />Find a niche and work your way to success.<br />What about blogs?<br />
  25. 25. Have a plan.<br />Participate, and encourage others to participate.<br />Proofread your posts.<br />Use URL shorteners.<br />Be brief.<br />Respond.<br />Have some personality.<br />Create unique posts.<br />Invite your friends.<br />Don’t be afraid.<br />Quick tips of Social Media<br />
  26. 26. HootSuite: Manage all of your social media accounts, search the Web for mentions, and get more statistics.<br /> URL shortener<br />Google Alerts: Get notice every time you’re mentioned on the Web.<br />WordPress: Great for blogs and Web sites<br />Other cool tools<br />
  27. 27.<br />Social media checklist<br />
  28. 28. Chad Lewis-Continuing Education Coordinator<br />Ivy Tech Community College--Kokomo<br />clewis97@ivytech.edu459-0561 ext 528<br /><br />Friend Me!<br />@ivychad<br /><br />