Introduction Growth Story Data Strategy SWOT Analysis Conclusion.

1. PRESENTED BY : AMISHA JAISWAL
SUBJECT: MARKETING MANAGEMENT
SUBJECT CODE : BBADMC201

2. CONTENT
INTRODUCTION
GROWTH STORY
STRATEGY
SWOT
ANALYSIS

3. INTRODUCTION

5. 1
GROWTH STORY
2 3
Reinventing the
Bhujia, the start of an
empire.
Expanded the
bussiness to Delhi
and Nagpur, where it
met great success.
Haldiram’s has its
partnership with French
Bakery, Brioche Doree.
In 2017, Haldiram’s was
the country’s largest
snack company with
sales of 4,224.8 Crore
INR
4

6. 5
GROWTH STORY
6 7
Haldiram’s entered
into international
market in year 2000.
Exporting to USA, UK,
Australia, Middle East &
Far East countries,
Germany, Phillippines,
etc.
Exports are helping it to
cross $1 billion sales in
FY19.
Opened restaurant
abroad.
8

7. 1000,000,000
Sales mark in INDIA over the past four years.

8. In initial days,
they never
invested much
in marketing.
Gained there
business
through word of
mouth.
Tied up with a
Bollywood
movie “Prem
Ratan Dhan
Payo”.
01
02
03
STRATEGY

9. SWOT
STRENGTHS
• The product has excellent
brand awareness & a high
quality image.
• Good and attractive
packaging.
• Good image positions.
• Good taste.
• Good variety.
• High market share.
• Availability of brand almost
on all the outlets.
WEAKNESSES
• Consumer proximity to
retail outlet.
• Sale pushing of other
brands.
• Schemes given to
retailer are not enough.
• Less profit of margin of
Haldiram’s product from
other brand.
• Less advertisement.

10. SWOT
OPPORTUNITIES
• By providing proper
schemes, Haldiram can
increase its supply.
• By providing more profit
margin, Haldiram can
increase its supply.
THREATS
• Competition from other
brands such as Lehar,
Bikano and Crax.
• Sale pushing.

11. CONCLUSION
High brand loyalty
amongst the consumers.
High awareness amongst
the reatailers.
Market share is more than
double of its competitor.

12. THANK
YOU!