Introduction Importance How to do a market situation analysis? (steps) Conclusion.

1. Name: Amisha Jaiswal
Course: Sales and Marketing in Digital Era
Course Code: BBADMC402
MARKET
SITUATION
ANALYSIS

2. INTRODUCTION
01
IMPORTANCE
02
PROCESS
03
CONCLUSION
04
TABLE OF CONTENTS

3. INTRODUCTION
Situation analysis is the process of
gathering and analyzing past and present
data to make a plan for the future.
It means understanding the inside and
outside of an organization to make better
decisions.
It help a business decide if it should enter a
new market or add a new product line.

4. IMORTANCE OF SITUATION ANALYSIS
CURRENT STATE
Shows a complete picture of
your organization and how it
is doing right now.
GAP ANALYSIS
Helps you understand your
customers, products and
services, competition,
and environment.
DESIRED STATE
Gives you a plan for setting
and reaching your goals.

5. HOW TO DO A
MARKET
SITUATION ANALYSIS ?

6. 5 STEPS PROCESS
Analyzing
your
customers
Analyzing
your products
and services
Checking out
the
competition
Environment
Analysis
STEP 1 STEP 2 STEP 3 STEP 4 STEP 5
Checking
your
resources

7. CONCLUSION
A Market Situation Analysis is a very important
marketing tool.
By conducting a situational analysis,
businesses can find out their strengths and
weaknesses, and what opportunities and
threats it faces and develop a plan to improve
their situation.

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