2. About Me
Hi! I’m Amisha Jaiswal.
I’m a creative and passionate
Digital Marketer.
I strive to bring innovative ideas to
life while making a meaningful
impact.
www.linkedin.com/in/amisha-jaiswal
3. Table of contents
04 05
01 02 03
Introduction Why use
Google Ads?
Benefits
Types Conclusion
4. Introduction to
Google Ads:
Google Ads is an online advertising
platform developed by Google, where
advertisers can bid on specific
keywords or phrases to display their
ads to a targeted audience.
5. Why use Google Ads?
Google Ads is the most popular online advertising platform, with over 3.5 billion
searches per day. It offers advanced targeting options, real-time reporting, and a
variety of ad formats to suit your business needs.
6. Benefits of using Google Ads:
Measurable
Results
Increased Brand
Awareness
Targeted
Advertising
Cost-effective
Marketing
8. Search campaign ads appear as a
text ad in the results page for
the keyword.
For example, here are the search
campaign ads for the keyword
“laptops”:
They appear on the search result
page with the black “Ad”
symbol next to the URL.
Search Ads:
9. The Display Network leverages
Google’s vast website partners
to showcase your ad on
different websites all over the
Internet.
These ads appear on third-party
websites like so:
Display Ads:
10. A shopping campaign allows you
to promote your products in a
much more visual way.
These ads can appear as images
on the search results page:
Shopping Ads:
12. Conclusion:
In conclusion, Google Ads is a powerful tool that can
help businesses of all sizes reach their target audience
and achieve their marketing goals.
By utilizing its targeting capabilities, cost-effective
pricing model, and detailed analytics, businesses can
create effective campaigns and see measurable results.
13. Thank You !
Want to learn Digital Marketing?
Visit: www.7boats.com/academy/
