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Descriptive Research
Design
NAME: AMISHA JAISWAL
COURSE NAME: MARKET RESEARCH
COURSE CODE: BBADMC403
What is Descriptive Research Design?
This type of research design is often used in social sciences,
marketing, business research, and psychology.
Descriptive research design is a type of research that aims to
describe a particular phenomenon or group of phenomena. It
focuses on answering questions like what, where, when, and
how.
Characteristics of Descriptive
Research:
Quantitative
Research
The basis for
Further
research
Cross-sectional
Studies
Uncontrolled
Variables
1 2 3 4
Descriptive Research Methods:
Observational
Method
Survey
Research
Case Study
Method
Observational design involves observing and recording behavior of individuals
or groups.
Case studies involves in-depth analysis and study of individuals or groups.
Case studies lead to a hypothesis and widen a further scope of studying a
phenomenon.
Survey design involves collecting data from a sample through questionnaires or
interviews. Respondents answer through surveys or questionnaires or polls.
Types of Descriptive Research
Design:
Longitudinal
Cross-
sectional
Descriptive
Research
Design
Collect data from
many samples at a
single time
Collect data repeatedly
from the same sample
over time
Single cross-
sectional
Multiple
cross-
sectional
Single sample
Multiple samples
Conclusion:
Descriptive research design is a powerful tool that
provides a detailed and comprehensive
understanding of a phenomenon and allows for the
exploration of complex relationships between
variables.
References:
The references for this PowerPoint Presentation has
been taken from the following sources:
• researchmethod.net
• questionpro.com
• scribbr.com
THANK YOU !

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Descriptive Research Design.pptx

  • 1. Descriptive Research Design NAME: AMISHA JAISWAL COURSE NAME: MARKET RESEARCH COURSE CODE: BBADMC403
  • 2. What is Descriptive Research Design? This type of research design is often used in social sciences, marketing, business research, and psychology. Descriptive research design is a type of research that aims to describe a particular phenomenon or group of phenomena. It focuses on answering questions like what, where, when, and how.
  • 3. Characteristics of Descriptive Research: Quantitative Research The basis for Further research Cross-sectional Studies Uncontrolled Variables 1 2 3 4
  • 4. Descriptive Research Methods: Observational Method Survey Research Case Study Method Observational design involves observing and recording behavior of individuals or groups. Case studies involves in-depth analysis and study of individuals or groups. Case studies lead to a hypothesis and widen a further scope of studying a phenomenon. Survey design involves collecting data from a sample through questionnaires or interviews. Respondents answer through surveys or questionnaires or polls.
  • 5. Types of Descriptive Research Design: Longitudinal Cross- sectional Descriptive Research Design Collect data from many samples at a single time Collect data repeatedly from the same sample over time Single cross- sectional Multiple cross- sectional Single sample Multiple samples
  • 6.
  • 7. Conclusion: Descriptive research design is a powerful tool that provides a detailed and comprehensive understanding of a phenomenon and allows for the exploration of complex relationships between variables.
  • 8. References: The references for this PowerPoint Presentation has been taken from the following sources: • researchmethod.net • questionpro.com • scribbr.com

Editor's Notes

  1. Now, that you have narrowed your topic, you will want to organize your research in a structure that works. There are some common organizational patterns based on the kind of research you are doing. Organizational Structures: Cause and Effect- this kind of structure is great for explaining the causes and effects of a topic Compare and Contrast- in this pattern you highlight the similarities and differences of the topic Explain process- this structure is great for outlining a series of steps to follow; Definition- if you want to make sure your audience understands what something is using illustrations, meanings, clarifying misconceptions, you may want to use this structure Classification- a common organizational structure is grouping like topics or facts from the research together. For instance, in the internet safety about social media apps, you may organize the research where you look at each social media app one at a time
  2. Now, that you have narrowed your topic, you will want to organize your research in a structure that works. There are some common organizational patterns based on the kind of research you are doing. Organizational Structures: Cause and Effect- this kind of structure is great for explaining the causes and effects of a topic Compare and Contrast- in this pattern you highlight the similarities and differences of the topic Explain process- this structure is great for outlining a series of steps to follow; Definition- if you want to make sure your audience understands what something is using illustrations, meanings, clarifying misconceptions, you may want to use this structure Classification- a common organizational structure is grouping like topics or facts from the research together. For instance, in the internet safety about social media apps, you may organize the research where you look at each social media app one at a time
  3. When conducting research, it is easy to go to one source: Wikipedia. However, you need to include a variety of sources in your research. Consider the following sources: Who can I interview to get more information on the topic? Is the topic current and will it be relevant to my audience? What articles, blogs, and magazines may have something related to my topic? Is there a YouTube video on the topic? If so, what is it about? What images can I find related to the topic?
  4. After you’ve done your research, it’s time to put your presentation together. The first step in the process is to introduce the topic. This is a great time to connect your topic to something that your audience can relate. In other words, why should they listen to all the information you will be sharing in your research presentation? What is in it for them? You may also want to include a graphic or image to grab their attention. Feel free to duplicate this slide by right-clicking on this slide in the slides pane to the left and select Duplicate Slide. The next step in your presentation is to state your claim or topic clearly. Your teacher may even call this your thesis. As you state your thesis, you may find that this layout is not the best layout for your claim or topic. You can change the layout by clicking the drop-down menu next to the Layout in the Slides menu section. You can choose Two Content, Comparison, or Picture with Caption. Note: A different layout might change the look of the icons on this page. You will also want to state your facts. You have done the research now share some of the interesting facts with your audience. Facts do not have to be boring; you can communicate facts in a variety of ways by going to the Insert Tab. In the Insert tab you can: Insert pictures from your computer or online. Add a chart Create some SmartArt Insert a variety of icons to help your facts come to life. Note: You can change the color of the icons by selecting the icon and then click on the Format tab and then Graphics Fill. From there, you will choose a color from the list or choose More Fill Colors to give you more options. Since this research presentation is a result of your hard work and searching, you want to make sure you support the claims or points in your presentation with facts from your research findings. Make sure you give the author proper credit for helping you share your ideas. If one of your sources has a video that is relevant to your topic, you can add the video as added support. Keep in mind the length of the video and the amount of time you have for your presentation. For a 5 minute speech, the video should be no longer than 30 seconds. Questions to consider: How will you state the author of the source? Will you need to cite the source on the slide? What are some ways you can engage your audience so they feel like they are a part of the presentation? Some ideas to consider is by taking a quick poll like: by a show of hands, how many of you think school uniforms are a way to cut down on bullying? Another suggestion is to have them hold up a certain number of fingers to see if they agree or disagree. Finally, you can share a story that the audience can relate to that makes them laugh. After all the applause, your audience may have some questions. Be prepared to answer some of their questions by making a list of questions you think they might ask. You may also want to share the presentation with them by providing the link to your presentation, if they want more information.
  5. After you’ve done your research, it’s time to put your presentation together. The first step in the process is to introduce the topic. This is a great time to connect your topic to something that your audience can relate. In other words, why should they listen to all the information you will be sharing in your research presentation? What is in it for them? You may also want to include a graphic or image to grab their attention. Feel free to duplicate this slide by right-clicking on this slide in the slides pane to the left and select Duplicate Slide. The next step in your presentation is to state your claim or topic clearly. Your teacher may even call this your thesis. As you state your thesis, you may find that this layout is not the best layout for your claim or topic. You can change the layout by clicking the drop-down menu next to the Layout in the Slides menu section. You can choose Two Content, Comparison, or Picture with Caption. Note: A different layout might change the look of the icons on this page. You will also want to state your facts. You have done the research now share some of the interesting facts with your audience. Facts do not have to be boring; you can communicate facts in a variety of ways by going to the Insert Tab. In the Insert tab you can: Insert pictures from your computer or online. Add a chart Create some SmartArt Insert a variety of icons to help your facts come to life. Note: You can change the color of the icons by selecting the icon and then click on the Format tab and then Graphics Fill. From there, you will choose a color from the list or choose More Fill Colors to give you more options. Since this research presentation is a result of your hard work and searching, you want to make sure you support the claims or points in your presentation with facts from your research findings. Make sure you give the author proper credit for helping you share your ideas. If one of your sources has a video that is relevant to your topic, you can add the video as added support. Keep in mind the length of the video and the amount of time you have for your presentation. For a 5 minute speech, the video should be no longer than 30 seconds. Questions to consider: How will you state the author of the source? Will you need to cite the source on the slide? What are some ways you can engage your audience so they feel like they are a part of the presentation? Some ideas to consider is by taking a quick poll like: by a show of hands, how many of you think school uniforms are a way to cut down on bullying? Another suggestion is to have them hold up a certain number of fingers to see if they agree or disagree. Finally, you can share a story that the audience can relate to that makes them laugh. After all the applause, your audience may have some questions. Be prepared to answer some of their questions by making a list of questions you think they might ask. You may also want to share the presentation with them by providing the link to your presentation, if they want more information.
  6. You can use this slide as your opening or closing slide. Should you choose to use it as a closing, make sure you review the main points of your presentation. One creative way to do that is by adding animations to the various graphics on a slide. This slide has 4 different graphics, and, when you view the slideshow, you will see that you can click to reveal the next graphic. Similarly, as you review the main topics in your presentation, you may want each point to show up when you are addressing that topic. Add animation to images and graphics: Select your image or graphic. Click on the Animations tab. Choose from the options. The animation for this slide is “Split”. The drop-down menu in the Animation section gives even more animations you can use. If you have multiple graphics or images, you will see a number appear next to it that notes the order of the animations. Note: You will want to choose the animations carefully. You do not want to make your audience dizzy from your presentation.