Introduction Why use Google Ads? Benefits of using Google Ads Types of Google Ads (Search ads, Display ads, Shopping ads, Video ads, and App ads) Conclusion.

1. Google Ads
to Promote Business
Name: Amisha Jaiswal
Course: Digital Ad words
and PPC Advertising
Course Code: BBADMC401

2. Table of contents
04 05
01 02 03
Introduction Why use
Google Ads?
Benefits
Types Conclusion

3. Introduction to
Google Ads:
Google Ads is an online advertising
platform developed by Google, where
advertisers can bid on specific
keywords or phrases to display their
ads to a targeted audience.

4. Why use Google Ads?
Google Ads is the most popular online advertising platform, with over 3.5 billion
searches per day. It offers advanced targeting options, real-time reporting, and a
variety of ad formats to suit your business needs.

5. Benefits of using Google Ads:
Measurable
Results
Increased Brand
Awareness
Targeted
Advertising
Cost-effective
Marketing

6. Types of
Google Ads:

7. Search campaign ads appear as a
text ad in the results page for
the keyword.
For example, here are the search
campaign ads for the keyword
“laptops”:
They appear on the search result
page with the black “Ad”
symbol next to the URL.
Search Ads:

8. The Display Network leverages
Google’s vast website partners
to showcase your ad on
different websites all over the
Internet.
These ads appear on third-party
websites like so:
Display Ads:

9. A shopping campaign allows you
to promote your products in a
much more visual way.
These ads can appear as images
on the search results page:
Shopping Ads:

10. Video Ads: App Ads:

11. Conclusion:
In conclusion, Google Ads is a powerful tool that can
help businesses of all sizes reach their target audience
and achieve their marketing goals.
By utilizing its targeting capabilities, cost-effective
pricing model, and detailed analytics, businesses can
create effective campaigns and see measurable results.

12. Thank You !