2. communication (English) derived from
◦ Latin:word communis means to share
◦ Meaning: to transmit information, thought, or feeling so
that it is satisfactorily received or understood
3.
4. Importance of
communIcatIon
Heart of Organizations
Planning
Decision Making
Coordination
Leadership
Control
Human Relations
Technological Advancement
Etc…
5. four facets of communIcatIonfour facets of communIcatIon
Sender – Who tries to communicate a message
Receiver - To whom the message is directed
Information - A message is sent to convey
information
Behavior - Information is meant to change behavior
7. Objectives Of
cOmmunicatiOn
Transfer of information
Providing advice
Providing counseling
Issuing orders and instructions
Imparting education
Receiving suggestions
Improving morale
Motivating people
Improving discipline
Etc..
10. Types of CommuniCaTion
Based on communication channel –
• verbal
• non-verbal
Based on style and purpose –
• formal
•Informal
Based on communication channels (for organisations) –
• downward
• upward
• Horizontal
• Grape wine
• consensus
11. Commonly known Types
of CommuniCaTion
• Intrapersonal communication
• Interpersonal communication
• Group communication
• Public communication
• Mass communication