6. Importance of Polishing Soft
Skills
The university’s role in producing graduates in various fields
to fulfill the market needs does not only focus on academic
achievement, but also on generic skills or “soft skills”
required for them to compete in the global market.
Communication ability consistently ranks first among the
qualities that employers look for in graduates.
Graduates would be tested on their communication during
their job interviews. Therefore, universities ensure that
students are equipped with the ability to communicate clearly
and effectively.
7. Organizational Communication
Fundamental and vital to all administrative
functions, communication is a means of
transmitting information and making oneself
understood by another or others (Sanchez &
Guo, 2005).
8. People communicate to plan projects and
services; hire, train, and motivate employees;
and persuade clients.
In every organization, communication is the
way people get their points across, get work
done, and get recognized for their
contributions.
13. Ideation
Formation of idea or selection of a message to be
communicated.
Consists of “What” of communication------content of the
specific message.
Scope of ideation------determined by the sender’s
knowledge, experiences and abilities as well as the purpose
of communication and the context.
14. Types of Messages
Logical -----Factual information
Emotional------Feelings and emotions
15. Ideation in a Formal Communicative
Situation
Finding and selecting a subject or general topic
Looking for ideas and thoughts
Deciding the type and sources of information.
16. Encoding
The process of changing the information into some form of
logical and the coded message.
In a formal situation, encoding involves:
Selecting a language
Selecting a medium of communication
Selecting an appropriate communication form
17. Communication Forms
Form Examples
1. Interpersonal face to
face communication
2. Group Communication
3. Speaker-audience
Communication
4. Telephonic
Communication
5. Written
Communication
Casual conversations, formal
interaction, interviews
Meetings, conferences
Speeches, seminars
Personal interactions,
business deals
Reports, memos,
proposals, letters, emails
18. Transmission
• Flow of message over the chosen channel
• One of the most basic aspects of communication---
--involves choosing the proper time (When),
proper place (Where) and a proper way (how).
19. Decoding
• The process of converting a message into thoughts by
translating the received message into an interpreted
meaning in order to understand the message
communicated.
• Interpretation of the message.
• Oral communication----listening and understanding
• Written communication------ reading and
understanding
20. Response
• The action or reaction of the receiver to the
message.
• Feedback ------ acceptance or rejection
• Key to communication
21. Facing Today’s Communication
Challenges
“If I went back to college again, I’d concentrate
on two areas: learning to write and to speak
before an audience. Nothing is more important
than the ability to communicate effectively.”
Gerald R. Ford, 38th President of the United States
