2. About the Magazines
Uncut Magazine Classic Rock Magazine Q Magazine
Publisher – TimeIncUk
Circulation – 48, 305 ³
Readership –
Median age – 37
Mission statement – aims to be
the spiritual home of great rock
music
Publisher – TeamRock
Circulation – 51, 219 ¹
Readership –
Median age – 37
Mission statement – to show the
diversity of rock
Publisher – Bauer Media
Circulation – 44, 050 ²
Readership – 555, 000
Median age – 29
Mission statement – to be the
ultimate guide to modern music,
distilling it down to the good
stuff.
¹ - 01 Jan 2015 - 31 Dec 2015
² - 01 Jul 2015 - 31 Dec 2015
³ - 01 Jan 2016 - 30 Jun 2016
Source: abc.org.uk
Circulation = Number of copies distributed
Readership = The estimate of how many readers a publication has.
3. Reader profile
Uncut Magazine Classic Rock Magazine Q Magazine
• Mark is 29 and lives in Leeds. He is
a passionate music fan, as a lad he
got into ‘proper music# in the mid-
‘90s, inspired by the rock’n’roll
swagger of Liam and Noel, Blur and
the Britpop scene. He’s in full-time
employment but revelling
•Gender: Male
• Age: 40-45
• Social grade: ABC1 – Social grading
graph on next page
• Top Regions: Central Scotland, East
Anglia, Northern Scotland
• Politics: Right Wing
• Professions: Entertainment,
Advertising/Marketing/Public
Relations, IT
• Monthly Spare: Less than £125
• Uncut readers spend over twice the
amount on music a year than the
average adult.
• Rock, classic indie and Americana
are Uncut readers’ favorite music
genres.
• Uncut pioneered cover mounted
CDs curated by stars – Keith
Richards, Eric Clapton, Paul
McCartney and Paul Weller have all
collaborated with Uncut.
• Uncut has been twice voted the
PPA (Professional Publishers
Association) Magazine of the Year
and the PPA International Magazine
of the Year.
4. Sources
Circulation data – abc.org.uk
Readership (Q) – several blogs, no reliable sources (No links to where they’ve
found the information, so I can’t ensure that the it is correct.)
Median age – based on several sources (blogs, prezis, slideshares), again whit no
links to where they found the information, but I couldnt find the the information
on the magazine/publishers own sites, so I have to rely on the blogs I sources I
used, even though they aren’t the most reliable ones.
Mission statement – The publishers sites
