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Irn-Bru: The History and Marketing of Scotland's Iconic Soft Drink
- 2. Info-graphic Research: Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on paper, then scan those notes and add them here. You will need to copy and paste this slide several times. Producer Screenwriter Storyboard artist Props master Animator (Films) Sound designer Cinematographer Camera Operator Visual effects artist Animator (Games) Sound effects editor Games Artist
- 3. Info-graphic Research: Storyboard artist Basically, the story board artist is needed to be able to represent the script with pictures. They will usually work directly with director to make their visions a reality. A storyboard artist creates a series of illustrations from a screenplay like a comic book. This is to help the director get a clear vision of what they need to achieve and helps show whatâs needed. Commonly a storyboard would mostly be used in films with large amounts of action or with CGI where battle scenes, fights, and chases may occur so they may be visualised and carefully planned. A storyboard artist usually works in the pre-production stage of filming since they must read the screenplay and discuss with the director the different moods and atmospheres each scene must contain. Qualifications needed for a storyboard artist would be: Some form of degree in either fine art, graphics, illustrations or animation Storyboard artists average ÂŁ80,487 per year illustrators is ÂŁ34,385 per year. The highest earning illustrators average ÂŁ69,908 per year and the lowest earners average ÂŁ14,145 per year Average wages in the UK 2017 is ÂŁ27,200, an increase of 1.8% compared with FYE 2016 ÂŁ26,700
- 4. Info-graphic Research: Animator The role of an animator is to portray the movement, behaviour and moods of characters within a game by making best use of the games engineâs technology, within the platforms limitations. To do this you must have a knowledge in 2d and 3d animation techniques, be creative and imaginative, have knowledge of full motion video (FMV), be able to work as part a team and also on your own initiative, be able to take responsibility for, organising your work within the production schedule, managing files and meeting deadlines, understand the production process, be able to communicate effectively with other teams and disciplines is essential, have some knowledge of programming ideally, be able to reveal attitude, emotions and mood through a characterâs movement and behaviour, understand the timing and appearance of human and animal movement and facial expressions, and be able to lip sync, be able to create memorable characters that will appeal to players, have spatial awareness and a feel for movement over time The uses of an animator most often is applied to giving life to game characters and creatures, but sometimes animations are also applied to other elements such as objects, scenery, vegetation and environmental effects. Animators work closely with Programmers and Artists to create the best balance between smooth seamless movement and optimised performance on the target platform. They are also usually responsible for the technical processes of rigging and skinning of the characters, which involves creating an underlying structure rather like the bones of a skeleton and attaching appropriate body parts to each bone. This makes the animation process itself a lot more efficient Qualifications needed would usually be an animation-related degree, including games animation According to Game Developer Magazine's salary survey, animator salaries are heavily dependent on level of experience. Artists and animators who have less than three years of experience report an average salary of $49,481 per year. Those with between three and six years of industry experience average $63,214 per year. Those with over six years of experience report significant salary gains, with an average annual salary of $97,833.
- 5. Info-graphic Research: Games Artist Creating visual elements of a game, such as characters, scenery, objects, vehicles, surface textures, clothing, etc. Also creating concept art and storyboards which help communicate to proposed elements during pre-production. Must be able to draw from life, be able to convey expressions and emotions, have skills in comic book art and/or storyboarding, be imaginative and creative, have good communication skills, be able to work to a style guide. Some games try to look as realistic as possible while others aim for a more stylised look. It is the Artist's job to model and texture characters and objects to achieve the desired result. The look of a game is often a significant factor in its success, second only to its playability. There are various specialisms within the art department, including 3D object modelling, character design, textures, and environments. Each Artist has responsibility for the creation of particular art assets with a game, but there is also a lot of movement between roles. They might also create artwork for packages, promotional materials and websites. Concept Artist - usually using traditional materials (e.g. pen and paper) rather than computer software, the Concept Artist sketches ideas for the game worlds, characters, objects, vehicles, furniture, clothing, etc. They also suggest level designs, colour schemes, and the mood and feel of the game. Although not involved in creating the actual game art, their concept will shape the look of the game 3D Modeller - builds the characters, objects and environments of the game, including life forms, scenery, vegetation, furniture, and vehicles, etc. They need to balance visual richness and detail with the limitations of the game's technology 2D/Texture Artist - creates and applies textures to characters, environments and game items, such as the surfaces of walls and floors of buildings. This is also a highly skilled area, which requires considerable knowledge of lighting, perspective, materials and visual effects Qualifications needed would be the same as most Artists in the games industry possessing a degree or HND in an art subject, such as fine art, graphic design or illustration. Average wages for a games artist is ÂŁ20,757, but larger companies can pay up to ÂŁ50,000 a year
- 6. Info-graphic Bibliography: Put your info-graphic bibliography here. Unknown. (N/A). Storyboard Artist. Available: http://creativeskillset.org/job_roles/3080_storyboard_artist_film . Last accessed 13th Sep 2018. MICHELLE BURTON. (2015). Storyboard Artist. Available: https://www.animationcareerreview.com/articles/storyboard- artist-career-profile. Last accessed 13th Sep 2018. For information on wages for storyboard artist For information on Storyboard artist Unknown. (N/A). Animator (Games). Available: http://creativeskillset.org/creative_industries/games/job _roles/325_animator_games. Last accessed 13th Sep 2018. Forest Time. (N/A). The Average Salary of a Video Game 3D Animator. Available: https://work.chron.com/average- salary-video-game-3d-animator-18753.html. Last accessed 13th Sep 2018. For information on wages for Animator (Games) For information on Animator (Games) Unknown. (N/A). Video Game Artist Salery. Available: https://www.payscale.com /research/UK/Job=Video_G ame_Artist/Salary. Last accessed 13th Sep 2018. Unknown. (N/A). Game Artist Salaries. Available: https://www.glassdoor.co.uk /Salaries/game-artist-salary- SRCH_KO0,11.htm. Last accessed 13th Sep 2018. For information on wages for Games Artist Unknown. (N/A). Games Artist. Available: https://creativeskillset.org/creative_industries /games/job_roles/330_games_artist. Last accessed 13th Sep 2018. For information on Games Artists
- 7. Info-graphic: Put your info-graphic design work here.
- 8. Client research: Put your client research here. Things to consider: Who is your client: Demographic: Male, age 25-39, Social grade C2DE Regions: central Scotland, Northern Scotland, North East Politics: Mostly left Professions: Engineering, government and civil service, telecomuunications Monthly spare salary ÂŁ125 to ÂŁ499
- 9. Client research: Put your client research here. Things to consider: what do they make: Irn bru soft drink Irn bru ice cream
- 10. Client research: Put your client research here. Things to consider: how do they advertise their products? https://www.youtube.com/watch?v=9UprxM_aBWk Dad meets daughters boyfriend (1) https://www.youtube.com/watch?v=RmxS2DreHcU Fiery irn bru â Male advert (2) https://www.youtube.com/watch?v=JhHP3hP_0Pg Irn bru 32 (3)
- 11. Client research: Ad 1 Narrative, persuasion, lines of appeal Use screen shots, images and links to help show your research. In this image the father has just realized his daughters boyfriend is English giving him the shock of his life. He goes through the advert finding out things about the boyfriend that normally he wouldnât find funny from the faces he pulls and the way he breaths in the advert. At the end of the advert the boyfriends dog walks in with the English flag over its back, walks onto the Scottish flag rug, and farts on it. Showing disrespect towards the fathers country. This image of the father smiling is after he takes the sip of Irn Bru, and how it changes negative attitude into positive. From finding out his Scottish daughter is in love with a British guy, To a dog with the English flag on its back farting onto the Scottish flag rug. A lot of disrespect is thrown at the dad and he would look shocked, then breath in heavily as if he was about to shout before drinking the Irn Bru that calmed him down everytime.
- 12. Client research: Ad 2 Narrative, persuasion, lines of appeal Use screen shots, images and links to help show your research. At the beginning of the trailer the old man talks about how working in the garden can be thirsty work and how kind his grandson was for getting him a fiery Irn Bru. This happens with all the people in this advert, they do something tough in their life so a grandchild gives them a fiery Irn Bru. After the old man takes a sip he pulls a shocked face and says âwaâ before he gets cut of onto a different old guy, who begins with the word âanchorâ. This in the video creates a foul word but they never fully say any foul words singly, they put two videos together. Another example is when one guys finishes his sip and says âcraâ to be cut out into another guy saying ârapâ. Creating a fine line with regulations of adverts.
- 13. Client research: Ad 3 Narrative, persuasion, lines of appeal Use screen shots, images and links to help show your research. At the beginning of the advert the guy is looking bored, very tired, and out of energy. As if he was about to fall asleep at the desk. When something crazy happens After a close up of his face a man in a bird costume bursts through the wall shouting âWakey, Wakeyâ. Wiping the tired look of the guy. In this image the man has taken a sip of the Irn Bru 32 and looks a lot more awake and still shocked from a massive man in a bird suit going through the wall. Which could be like that to represent the kick it gives when you drink it In this image the birdman has been interrupted by the librarian telling him to be quite. His response âill sush you ya tweedy old crowâ Has many different things in it to look at. Firstly, heâs saying to a librarian that heâll sush her which is quite ironic, But then he called her tweedy old crow since sheâs more reserved and sits with books all day. This could be a way of saying that âyou would understand so go back to your booksâ
- 14. Market research: Things to consider: What market is your client part of From research Iâve discovered many sites which have different facts of the soft drinks world. Firstly, the pie chart at the top left is all the types of drinks sold in the UK with percentages. This helps show how big soft drinks market is compared with other drinks. After looking further into this I found another pie chart with more detail on the soft drinks. It shows the majority of flavours sold is in the cola area like Coke and Pepsi. The second biggest being others, this is where we would find Irn-Bru but since itâs mixed with many other products we canât be precise with calculations of sales percentage. The top bar chart provides the market value of soft drinks currently in euros, the largest being âŹ18,747 in pounds this would be ÂŁ16,740. On the right side of the page there is a line graph showing the stocks of Irn-Bru and how itâs increased over the years.
- 15. Market research: Things to consider: who is their competition? The graph to the left shows the market value of different products in the UK. At the top of the list is supermarket brands which are basically heaper copies of different lemonades, colas, and juices. If we took those out Coca cola would be at the top with ÂŁ796 million GBP, compared to the rest of the drinks it storms through the competition with itâs biggest rival company Pepsi only having half itâs Value at ÂŁ340 million GBP. This graph shows the top 10 brands in the UK, unfortunately Irn-Bru doesnât have a place on this list since it only dominates in Scotland and England's public prefers brands theyâve know longest.
- 19. Irn Bru Idea type 1, The soldier Sword Gun Enemy Irn Bru Dark Sky Bright Blue Sky Close Ups Medium shots Mood Board ⢠Long Shots ⢠Slow Motion ⢠Costumes ďśAppearance ⢠Clean Shaven ⢠Innocent ⢠Muddy ⢠Unprepared in the situation ďśAppearance ⢠Angry ⢠Clean/ Untouched ⢠Fully prepared for the situation ⢠Rugged ⢠Evil BrainStorm
- 20. Group presentation Slide Basic Idea: Soldier in a tough situation and need a solution quickly. He drinks the Irn Bru and gets the cordage to face his enemy. He holds his sword up patiently, as the enemy fires their last shot he blocks it with his sword and attacks with his sword. As the sword is about to hit it would go black to the classic Irn Bru ending with a voice saying âgets you through the toughest situationsâ. Protagonist would look like heâs been dragged through a bush backwards, and the antagonist look fresh and lively. The outfits would include. An army outfit for the protagonist and casual wear for the antagonist with a police badge showing heâs gone dirty. Props needed would be a pack of Irn Bru, 100% wouldnât happen perfectly in 1 cut, The sword for the protagonist, and the fake gun for the antagonist. To add some realism the army guy could have a; BP-vest, backpack, facepaint.
- 21. Group Idea: Brainstorm Put your groups idea here. Agree on what you are doing. You need to work to this concept from here on.
- 22. Group Idea: Storyboard Put your groups idea here. Agree on what you are doing. You need to work to this concept from here on.
- 23. Group Idea: Script Put your groups idea here. Agree on what you are doing. You need to work to this concept from here on.
- 24. Group Idea: Shot list Put your groups idea here. Agree on what you are doing. You need to work to this concept from here on. Shot Number Type of shot Location Cast Props 1 Medium Shot Bench on outskirt of college Victim Lunch box 2 Pan around Bench on outskirt of college Victim Lunch box, Phone 3 close up Bench on outskirt of college Victim Phone 4 Medium Shot Bench on outskirt of college Victim, 3 Bullies Phone 5 Close up Bench on outskirt of college Ring Leader bully Phone 6 Zoom out Bench on outskirt of college Ring Leader bully Phone 7 Longshot Bench on outskirt of college 3 Bullies, victim Phone 8 Pan long shot Bench on outskirt of college 3 bullies, Angus phone 9 Medium shot Bench on outskirt of college Angus N/A 10 Long shot Bench on outskirt of college 3 bullies, Angus Irn Bru 11 Medium Shot Bench on outskirt of college Angus Irn Bru 12 Low angle medium shot Bench on outskirt of college Angus Kilt, Scothish flag 13 Over the sholder shot Bench on outskirt of college Angus, 3 Bullies Scothish Flag 14 Long shot Bench on outskirt of college Angus, Victim N/A
- 25. Planning Docs (Advergame): Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning. You may need to copy this slide several times, so you can fit all the work on here.